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Tungsten Insight vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tungsten Insight
Ranking in BI (Business Intelligence) Tools
46th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (18th)
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Reporting (9th), Data Visualization (6th), Embedded BI (6th)
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tungsten Insight is 0.4%, up from 0.1% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Zoho Analytics0.8%
Tungsten Insight0.4%
Other98.8%
BI (Business Intelligence) Tools
 

Featured Reviews

reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It provides the ability to design applications directly."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
"Based on my experience with different customers, Zoho Analytics has positively impacted their organizations."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
"The front end of this solution including the graph generation using SQL has been most useful."
 

Cons

"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"The initial setup is complex and would be difficult to carry out without any training."
"It would be ideal if there were some standard forms that could be customized."
"The solution does not provide call center facilities for customer support."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"The hourly pricing needs improvement."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"The platform's pricing needs improvement."
"The navigation on the interface is not intuitive."
 

Pricing and Cost Advice

Information not available
"This solution is reasonable as far as pricing is concerned."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"The pricing is okay. It is fair compared to the market."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"The product is expensive."
"For one license the pricing is about $35 a user."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
9%
Non Profit
9%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.
 

Also Known As

Kofax Insight
Zoho Reports
 

Overview

 

Sample Customers

Infosys,HMI, krungsri, Cegeka
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Tungsten Insight vs. Zoho Analytics and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.