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Tungsten Insight vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tungsten Insight
Ranking in BI (Business Intelligence) Tools
42nd
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (16th)
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Reporting (6th), Data Visualization (7th), Embedded BI (6th)
 

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Tungsten Insight is 0.6%, up from 0.1% compared to the previous year. The mindshare of Zoho Analytics is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.0%
Tungsten Insight0.6%
Other98.4%
BI (Business Intelligence) Tools
 

Featured Reviews

reviewer2005506 - PeerSpot reviewer
Major Account Manager at a computer software company with 51-200 employees
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It provides the ability to design applications directly."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"The solution’s dashboard is very good."
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."
"The tool's most valuable feature is its dashboard."
"The front end of this solution including the graph generation using SQL has been most useful."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"Based on my experience with different customers, Zoho Analytics has positively impacted their organizations."
 

Cons

"The initial setup is complex and would be difficult to carry out without any training."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"The navigation on the interface is not intuitive."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"There should be more types of graphics available for use in the reports."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"I have not seen any improvement with Zoho Analytics' AI-driven insights because it has not been accurate."
"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."
 

Pricing and Cost Advice

Information not available
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The product's licensing is reasonable."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"The product is expensive."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"For one license the pricing is about $35 a user."
"The pricing is okay. It is fair compared to the market."
"This solution is reasonable as far as pricing is concerned."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
12%
Manufacturing Company
8%
Comms Service Provider
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

Kofax Insight
Zoho Reports
 

Overview

 

Sample Customers

Infosys,HMI, krungsri, Cegeka
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Tungsten Insight vs. Zoho Analytics and other solutions. Updated: December 2025.
880,954 professionals have used our research since 2012.