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Microsoft Power BI vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Power BI
Ranking in BI (Business Intelligence) Tools
1st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
327
Ranking in other categories
Reporting (1st)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
45th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (17th)
 

Mindshare comparison

As of December 2025, in the BI (Business Intelligence) Tools category, the mindshare of Microsoft Power BI is 10.8%, down from 22.1% compared to the previous year. The mindshare of Tungsten Insight is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI10.8%
Tungsten Insight0.6%
Other88.6%
BI (Business Intelligence) Tools
 

Featured Reviews

Shoury Priyanshu - PeerSpot reviewer
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
reviewer2005506 - PeerSpot reviewer
Major Account Manager at a computer software company with 51-200 employees
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user experience is easy. Users get familiar with it quickly."
"The most valuable feature of Microsoft BI is its visualization and its ease of use."
"Tech support is very helpful."
"When we are introducing Microsoft BI to our clients, if they're familiar with Excel, the transition phase will be much easier for them. They can easily switch from Microsoft Excel to Microsoft BI. The core foundation or the base technology is the same in both tools. There are a few limitations in Microsoft Excel, and this is where Microsoft BI comes in."
"What I liked most about the tool is that we can use text queries to create projects and modify columns according to our needs. There are hundreds of YouTube courses on how to use it."
"The drill-down capabilities and automatic charts are the best ones. The visualization is also very good. In terms of visualization, no competing product, such as IBM Cognos or any other product, has the same capabilities."
"The most useful features are the ability to connect different databases to Microsoft BI and explore them. Once the database information has been extracted, you have the ability to construct indicators and dashboards from the information."
"We've used Microsoft BI for the general use cases around reporting and dashboarding."
"It provides the ability to design applications directly."
"You can easily customize reporting to pull the fields that interest you."
"The initial setup is straightforward."
 

Cons

"Anything they can do to improve enterprise collaboration is going to help people get set up and utilize the solution."
"There are some limitations in Power BI; you have to work in the Power BI base. However, if you want something not out-of-the-box and you want something custom, you have to do a lot of work."
"The integration with other solutions could be improved for reporting aspects."
"I believe the price should be degressive, and we should have a lower, or better unit price if we have more users."
"From any improvement perspective, I want the product to be made available to users free of cost...The stability and scalability of the product can be better."
"Some kind of expression wizard, where the user can build a complex expression without any knowledge of DAX, can be a good addition to the product."
"Microsoft Power BI was born native on the cloud, however, it's quite difficult when it has to connect to on-premise data sources."
"Microsoft Power BI can be confusing, because it has two languages that you need to learn if you want to use it, and this makes it more difficult for nontechnical users."
"The initial setup is complex and would be difficult to carry out without any training."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
 

Pricing and Cost Advice

"Downloading Power BI Desktop is free."
"As far as I am aware you do not need a license for the solution."
"The price for this solution is reasonable. However, there is an additional cost if you want to publish the dashboard privately."
"I think it's a good price, from what I've heard. I know it's competitive with other Power BI tools."
"From a cost point of view, it's competitive in the enterprise space, although it's not as competitive when you add up all of the additional costs. Things like integrations cost extra and it's probably where Microsoft makes more of the money."
"For my primary use case, i.e. teaching students, the free version of Power BI is adequate."
"I used a two months free trial to see if it had what I needed."
"The cost of this product is very low, at approximately $8 or $9 per month for a developer."
Information not available
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
9%
Government
9%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise57
Large Enterprise165
No data available
 

Questions from the Community

Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
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Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
Kofax Insight
 

Overview

 

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Microsoft Power BI vs. Tungsten Insight and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.