Tableau Enterprise vs Zoho Analytics comparison

Salesforce and Zoho are both solutions in the Reporting category. Salesforce is ranked #2 with an average rating of 8.3, while Zoho is ranked #18 with an average rating of 7.8. Salesforce holds a 20.7% mindshare in RT, compared to Zoho’s 1.0% mindshare. Additionally, 89% of Salesforce users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Tableau Enterprise

Read 307 Tableau Enterprise reviews

19,689 Views
8,663 Comparison Views

89% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

1,133 Views
453 Comparison Views

96% willing to recommend

Tableau Enterprise

Zoho Analytics

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Aug 4, 2025

Tableau Enterprise and Zoho Analytics compete in the business intelligence sector. Tableau has an upper hand in data visualization and interactive dashboards, while Zoho is advantageous in cost-effectiveness and integration within its ecosystem.

Features: Tableau offers exceptional data visualization, flexible report creation, and integrates with diverse data sources, facilitating interactive dashboards and visual storytelling. Its intuitive drag-and-drop interface allows complex data blending. Zoho Analytics provides AI-driven insights and wide integration with other Zoho applications, offering a comprehensive BI solution that is highly appealing for users already within the Zoho ecosystem.

Room for Improvement: Tableau faces challenges in high costs, complex pricing, limited scalability, and lacks certain advanced data science features like machine learning integration. Zoho Analytics can improve its graphical options, enhance support services, and address performance issues with complex data sets.

Ease of Deployment and Customer Service: Tableau supports on-premises, public, and private cloud deployment, offering enterprise-level flexibility and is noted for excellent customer service and technical support resources. Zoho Analytics provides similar deployment options and emphasizes user-friendliness and seamless integration within Zoho's suite, offering decent support with some opportunities for improvement.

Pricing and ROI: Tableau is generally considered expensive, with a pricing structure that may not suit smaller organizations but provides substantial ROI for large-scale visualization needs. In contrast, Zoho Analytics offers a budget-friendly solution with flexible pricing plans, delivering a good ROI, especially for businesses utilizing Zoho's other tools.

To learn more, read our detailed Tableau Enterprise vs. Zoho Analytics Report (Updated: July 2025).

Buyer's Guide

Tableau Enterprise vs. Zoho Analytics

July 2025

Download the complete report

Helped 865,164 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.0

Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.

Sentiment score

7.6

Zoho Analytics saves time, improves decision-making, and reduces costs for $50 monthly, enhancing focus on data analysis.

This saves a significant amount of time, particularly for reports that would have needed around fifty people.

SaravananBalakrishnan

Project Manager, Site at LTI - Larsen & Toubro Infotech

The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

Tableau is saving me time, money, and resources, which I would rate as ten.

Satyavrat Nirala

Founder at Mindclick Consulting

For more quotes and insights, download the Tableau Enterprise report

No quotes available

For more quotes and insights, download the Zoho Analytics report

Customer Service

Sentiment score

6.1

Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.

Sentiment score

6.1

Zoho Analytics support is praised for responsiveness but criticized for documentation mismatches, call delays, and occasional slow resolutions.

They provide quick email and phone responses and have Thai-speaking personnel.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

There should be consistent standards for all users.

reviewer2543046

Associate Technical Architect at a computer software company with 1,001-5,000 employees

The technical support for Tableau is quite good.

SaravananBalakrishnan

Project Manager, Site at LTI - Larsen & Toubro Infotech

For more quotes and insights, download the Tableau Enterprise report

No quotes available

For more quotes and insights, download the Zoho Analytics report

Scalability Issues

Sentiment score

6.7

Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.

Sentiment score

6.8

Zoho Analytics is scalable and efficient, accommodating diverse users and data needs, comparable to Qlik Sense in capabilities.

Tableau is easy to use across various dimensions, whether on-premises or on the cloud.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.

Jaya Prakasha Sarma

Practice Head BI at Nous Infosystems

Tableau is easy to scale.

Rivka Alexander

Content Specialist at PeerSpot

For more quotes and insights, download the Tableau Enterprise report

No quotes available

For more quotes and insights, download the Zoho Analytics report

Stability Issues

Sentiment score

7.4

Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.

Sentiment score

7.5

Users find Zoho Analytics mostly stable with minimal downtime, appreciating its responsiveness, though some suggest performance improvements.

The application hangs after continuous use due to the buildup of cache.

Rivka Alexander

Content Specialist at PeerSpot

I rate the stability a five or six because Tableau updates very often with new versions or patches.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

For more quotes and insights, download the Tableau Enterprise report

No quotes available

For more quotes and insights, download the Zoho Analytics report

Room For Improvement

Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.

Zoho Analytics needs improved graphics, data connectivity, user interface navigation, and more intuitive options for users seeking better functionality.

We cannot send the entire Excel file reports via email within Tableau.

SaravananBalakrishnan

Project Manager, Site at LTI - Larsen & Toubro Infotech

The product owner should enhance its benefits or clarify its role.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

It sometimes requires extensive investigation to determine why the data does not appear correctly.

reviewer1293936

Group Finance Head Of Investment Bank Product Control at a financial services firm with 10,001+ employees

For more quotes and insights, download the Tableau Enterprise report

No quotes available

For more quotes and insights, download the Zoho Analytics report

Setup Cost

Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.

Zoho Analytics offers reasonable pricing starting at a few dollars, with better value for enterprises using Zoho One.

Power BI as a much cheaper alternative.

Jaya Prakasha Sarma

Practice Head BI at Nous Infosystems

A license for 150 users costs around $17,000 USD per year.

Rivka Alexander

Content Specialist at PeerSpot

Looker is known to be quite expensive.

reviewer2543046

Associate Technical Architect at a computer software company with 1,001-5,000 employees

For more quotes and insights, download the Tableau Enterprise report

No quotes available

For more quotes and insights, download the Zoho Analytics report

Valuable Features

Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.

Zoho Analytics is a powerful tool with extensive features for intuitive visualization, collaboration, and automated reporting, enhancing data-driven insights.

A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.

reviewer2695221

solution architect at a energy/utilities company with 10,001+ employees

Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.

Jaya Prakasha Sarma

Practice Head BI at Nous Infosystems

For more quotes and insights, download the Tableau Enterprise report

No quotes available

For more quotes and insights, download the Zoho Analytics report

Categories and Ranking

Tableau Enterprise

Ranking in BI (Business Intelligence) Tools

2nd

Ranking in Reporting

2nd

Ranking in Data Visualization

1st

Ranking in Embedded BI

1st

Average Rating

8.4

Reviews Sentiment

6.3

Number of Reviews

307

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

24th

Ranking in Reporting

18th

Ranking in Data Visualization

16th

Ranking in Embedded BI

9th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Reporting category, the mindshare of Tableau Enterprise is 20.7%, down from 23.7% compared to the previous year. The mindshare of Zoho Analytics is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Muljo Witono

CEO and Owner at PT Solusindo Total Teknikatama

Helps to analyze past performance and conduct company performance reviews

Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which Reporting solutions are best for your needs.

See recommendations

865,164 professionals have used our research since 2012.

Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

16%

Manufacturing Company

10%

Computer Software Company

10%

University

Computer Software Company

14%

Non Profit

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Microsoft Power BI vs Tableau Enterprise

Compared 18% of the time

Domo vs Tableau Enterprise

Compared 9% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

More Tableau Enterprise Competitors

Microsoft Power BI vs Zoho Analytics

Compared 27% of the time

Apache Superset vs Zoho Analytics

Compared 14% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 13% of the time

Profitbase InFront vs Zoho Analytics

Compared 10% of the time

QlikView vs Zoho Analytics

Compared 9% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Tableau Enterprise

July 2025

Download Tableau Enterprise product report

Buyer's Guide

Zoho Analytics

July 2025

Download Zoho Analytics product report

Also Known As

Tableau Desktop, Tableau Server, Tableau Online

Zoho Reports

Overview

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Tableau Enterprise vs. Zoho Analytics

July 2025

Free Report: Tableau Enterprise vs. Zoho Analytics

Find out what your peers are saying about Tableau Enterprise vs. Zoho Analytics and other solutions. Updated: July 2025.

DOWNLOAD NOW

865,164 professionals have used our research since 2012.

See our Tableau Enterprise vs. Zoho Analytics report.

See our list of best Reporting vendors, best BI (Business Intelligence) Tools vendors, and best Data Visualization vendors.

We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.