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Tableau Enterprise vs Zoho Analytics comparison

Salesforce and Zoho are both solutions in the Reporting category. Salesforce is ranked #2 with an average rating of 8.3, while Zoho is ranked #9 with an average rating of 7.8. Salesforce holds a 20.2% mindshare in RT, compared to Zoho’s 1.1% mindshare. Additionally, 89% of Salesforce users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.
Tableau Enterprise
Read 307 Tableau Enterprise reviews
  • 18,844 Views
  • 8,480 Comparison Views
89% willing to recommend
Zoho Analytics
Read 32 Zoho Analytics reviews
  • 1,271 Views
  • 445 Comparison Views
97% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Aug 4, 2025

Tableau Enterprise and Zoho Analytics compete in the business intelligence sector. Tableau has an upper hand in data visualization and interactive dashboards, while Zoho is advantageous in cost-effectiveness and integration within its ecosystem.

Features: Tableau offers exceptional data visualization, flexible report creation, and integrates with diverse data sources, facilitating interactive dashboards and visual storytelling. Its intuitive drag-and-drop interface allows complex data blending. Zoho Analytics provides AI-driven insights and wide integration with other Zoho applications, offering a comprehensive BI solution that is highly appealing for users already within the Zoho ecosystem.

Room for Improvement: Tableau faces challenges in high costs, complex pricing, limited scalability, and lacks certain advanced data science features like machine learning integration. Zoho Analytics can improve its graphical options, enhance support services, and address performance issues with complex data sets.

Ease of Deployment and Customer Service: Tableau supports on-premises, public, and private cloud deployment, offering enterprise-level flexibility and is noted for excellent customer service and technical support resources. Zoho Analytics provides similar deployment options and emphasizes user-friendliness and seamless integration within Zoho's suite, offering decent support with some opportunities for improvement.

Pricing and ROI: Tableau is generally considered expensive, with a pricing structure that may not suit smaller organizations but provides substantial ROI for large-scale visualization needs. In contrast, Zoho Analytics offers a budget-friendly solution with flexible pricing plans, delivering a good ROI, especially for businesses utilizing Zoho's other tools.

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To learn more, read our detailed Tableau Enterprise vs. Zoho Analytics Report (Updated: September 2025).
Buyer's Guide
Tableau Enterprise vs. Zoho Analytics
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
Sentiment score
4.4
Zoho Analytics saves time and costs by streamlining data analysis, enhancing decision-making, and eliminating database management needs for $50/month.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
For more quotes and insights, download the Tableau Enterprise report
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
For more quotes and insights, download the Zoho Analytics report
SB
Nattawat Choosuwan - PeerSpot reviewerSatyavrat Nirala - PeerSpot reviewerSiddharth Aravind - PeerSpot reviewerEdwin Nderitu - PeerSpot reviewer
 

Customer Service

Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
Sentiment score
5.7
Zoho Analytics' customer service is responsive and helpful, though some users face delays and issues with specialized support.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
For more quotes and insights, download the Tableau Enterprise report
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
For more quotes and insights, download the Zoho Analytics report
Nattawat Choosuwan - PeerSpot reviewerreviewer2543046 - PeerSpot reviewer
SB
Eslam Abo Elnaga - PeerSpot reviewerNadeem Asghar - PeerSpot reviewerRahul Lomate - PeerSpot reviewer
 

Scalability Issues

Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
Sentiment score
6.1
Zoho Analytics is scalable and adaptable for small to large companies but may require upgrades and licenses for expansion.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
For more quotes and insights, download the Tableau Enterprise report
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
For more quotes and insights, download the Zoho Analytics report
Nattawat Choosuwan - PeerSpot reviewerJaya Prakasha Sarma - PeerSpot reviewer
RA
Siddharth Aravind - PeerSpot reviewerHunbel CH - PeerSpot reviewer
VR
 

Stability Issues

Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
Sentiment score
7.0
Zoho Analytics is praised for stability, quick bug fixes, and excellent performance, with minimal downtime and few crashes.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
For more quotes and insights, download the Tableau Enterprise report
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
For more quotes and insights, download the Zoho Analytics report
RA
Nattawat Choosuwan - PeerSpot reviewer
VR
Hunbel CH - PeerSpot reviewerAngel David Pacheco Beltrán - PeerSpot reviewer
 

Room For Improvement

Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
Zoho Analytics faces challenges with interface, limited tools, support, performance, pricing, and lacks advanced graphics and intuitive navigation.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
For more quotes and insights, download the Tableau Enterprise report
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
For more quotes and insights, download the Zoho Analytics report
SB
Nattawat Choosuwan - PeerSpot reviewerreviewer1293936 - PeerSpot reviewerHunbel CH - PeerSpot reviewer
VR
Nadeem Asghar - PeerSpot reviewer
 

Setup Cost

Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
Zoho Analytics offers flexible, competitive pricing with monthly fees, appreciated for cost-effectiveness, especially with Zoho One multiple tool use.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
For more quotes and insights, download the Tableau Enterprise report
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
For more quotes and insights, download the Zoho Analytics report
Jaya Prakasha Sarma - PeerSpot reviewer
RA
reviewer2543046 - PeerSpot reviewer
VR
 

Valuable Features

Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
Zoho Analytics provides robust features like intuitive reports, AI insights, and seamless integration for efficient data visualization and analysis.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
For more quotes and insights, download the Tableau Enterprise report
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
These multiple dashboards are available to view in a single place, which is very beneficial.
In the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules.
For more quotes and insights, download the Zoho Analytics report
Nattawat Choosuwan - PeerSpot reviewerreviewer2695221 - PeerSpot reviewerJaya Prakasha Sarma - PeerSpot reviewer
VR
Nadeem Asghar - PeerSpot reviewerRahul Lomate - PeerSpot reviewer
 

Categories and Ranking

Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Ranking in Data Visualization
1st
Ranking in Embedded BI
1st
Average Rating
8.4
Reviews Sentiment
6.3
Number of Reviews
307
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
9th
Ranking in Data Visualization
6th
Ranking in Embedded BI
6th
Average Rating
8.2
Reviews Sentiment
5.8
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Tableau Enterprise is 20.2%, down from 23.9% compared to the previous year. The mindshare of Zoho Analytics is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise20.2%
Zoho Analytics1.1%
Other78.7%
Reporting
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
Read full review
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
Read full review
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
Read full review
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
Insurance Company
9%
Non Profit
9%
Computer Software Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise3
Large Enterprise4
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
See all answers
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
See all answers
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
See all answers
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
See all answers
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
See all answers
What needs improvement with Zoho Analytics?
In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.
See all answers
 

Comparisons

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Compared 8% of the time
Amazon QuickSight vs Tableau Enterprise Logo
Amazon QuickSight vs Tableau Enterprise
Compared 6% of the time
Databricks vs Tableau Enterprise Logo
Databricks vs Tableau Enterprise
Compared 5% of the time
SAP Analytics Cloud vs Tableau Enterprise Logo
SAP Analytics Cloud vs Tableau Enterprise
Compared 4% of the time
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Microsoft Power BI vs Zoho Analytics Logo
Microsoft Power BI vs Zoho Analytics
Compared 23% of the time
Profitbase InFront vs Zoho Analytics Logo
Profitbase InFront vs Zoho Analytics
Compared 14% of the time
Apache Superset vs Zoho Analytics Logo
Apache Superset vs Zoho Analytics
Compared 14% of the time
SAP Analytics Cloud vs Zoho Analytics Logo
SAP Analytics Cloud vs Zoho Analytics
Compared 12% of the time
Qlik Sense vs Zoho Analytics Logo
Qlik Sense vs Zoho Analytics
Compared 10% of the time
More Zoho Analytics Competitors
 

Product Reports

Buyer's Guide
Tableau Enterprise
September 2025
Tableau Enterprise reportDownload Tableau Enterprise product report
Buyer's Guide
Zoho Analytics
September 2025
Zoho Analytics reportDownload Zoho Analytics product report
 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?
  • Interactive Visualizations: Enables users to create engaging reports.
  • Drag-and-Drop Functionality: Simplifies data analysis processes.
  • Data Integration: Offers seamless connectivity with multiple sources.
  • Real-Time Collaboration: Supports synchronous data sharing.
  • Advanced Analytics: Provides predictive analytics and geospatial analysis.
What benefits and ROI should users look for?
  • Informed Decision-Making: Facilitates data-driven insights.
  • Efficiency in Reporting: Streamlines dashboard and reporting tasks.
  • Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
  • Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho
 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Buyer's Guide
Tableau Enterprise vs. Zoho Analytics
September 2025
Free Report: Tableau Enterprise vs. Zoho Analytics
Find out what your peers are saying about Tableau Enterprise vs. Zoho Analytics and other solutions. Updated: September 2025.
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