Try our new research platform with insights from 80,000+ expert users

Zoho Analytics pros and cons

Vendor: Zoho

4.1 out of 5

35 reviews
97% willing to recommend

Pros & Cons summary

Zoho Analytics boosts decision-making with collaborative features and robust integration capabilities, offering seamless communication and direct API connections. The Ask Zia feature aids summarization for leaders, while advanced reporting supports data retrieval and scheduled syncing. Sales data tracking is improved with pivot and scheduler tables, despite limited customization, infrequent API updates, and challenging data visualizations. Support quality and system stability issues, including bugs, further impact its adequacy for tech buyers.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

The integration interface is user-friendly and allows for direct connections to various APIs.

The AI feature, Zia, offers valuable insights for quick decision-making.

Zoho Analytics facilitates seamless data-driven decision-making through collaborative features.

Scheduling of reports and dashboards is a highly valuable feature.

The pivot table functionality in Zoho Analytics is highly valued for drawing insights from complex data.

CONS

Zoho Analytics suffers from limited graph and report options, lacking variety in visualization types and styles.

There is criticism regarding the pricing of white labeling options, which users find expensive compared to competitors like Tableau.

Customer support is frequently criticized for slow response times and lack of full awareness of system capabilities.

The current limit of 300 columns in worksheets is seen as restrictive, especially for large data projects.

AI-driven insights are considered inaccurate, with users seeing no significant improvement in data analysis capabilities.

Zoho Analytics Pros review quotes

Software Engineer at Stackbox 360

Sep 16, 2025

Based on my experience with different customers, Zoho Analytics has positively impacted their organizations.

Read full review

VR

Data Analyst at Mobolution

Sep 23, 2025

The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.

Read full review

Sai Nandan Sambu

Associate Data Analyst at Monocept

Oct 3, 2025

The best feature is that in the same tool, we can use SQL and business intelligence capabilities.

Read full review

Free Report: Zoho Analytics Reviews and More

Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.

870,697 professionals have used our research since 2012.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Sep 9, 2025

The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement.

Read full review

Zoho Analyst BI Consultant at The Digital Monkeys

Sep 24, 2025

Zoho Analytics' data visualization features have helped me improve decision-making overall by making it easier to draw a story from complex data, backtrack my data, and ensuring accuracy.

Read full review

Sudharsan Nagarajan

Senior Product Analyst at Bureau

Oct 8, 2025

As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time.

Read full review

Senior Zoho Developer at a cloud solution provider with self employed

Aug 20, 2025

We find Zoho Analytics easy to use, making it very beneficial for our operations.

Read full review

Executive Director at deepdive

Mar 6, 2020

Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show.

Read full review

SA

Dr. Salah Alnajem

Founder and CEO at Information Age Consulting

Jan 12, 2022

I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau.

Read full review

CW

Business Development Director at Skore

Jun 11, 2018

The integration interface is very easy to use and allows you to directly connect to a variety of APIs.

Read full review

Show 10 more reviews (out of 27)

Zoho Analytics Cons review quotes

Software Engineer at Stackbox 360

Sep 16, 2025

The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used.

Read full review

VR

Data Analyst at Mobolution

Sep 23, 2025

Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name.

Read full review

Sai Nandan Sambu

Associate Data Analyst at Monocept

Oct 3, 2025

One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible.

Read full review

Free Report: Zoho Analytics Reviews and More

Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.

870,697 professionals have used our research since 2012.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Sep 9, 2025

The support team doesn't have full awareness of the system capabilities.

Read full review

Zoho Analyst BI Consultant at The Digital Monkeys

Sep 24, 2025

I have not seen any improvement with Zoho Analytics' AI-driven insights because it has not been accurate.

Read full review

Sudharsan Nagarajan

Senior Product Analyst at Bureau

Oct 8, 2025

I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code.

Read full review

Senior Zoho Developer at a cloud solution provider with self employed

Aug 20, 2025

The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis.

Read full review

Executive Director at deepdive

Mar 6, 2020

There should be more types of graphics available for use in the reports.

Read full review

SA

Dr. Salah Alnajem

Founder and CEO at Information Age Consulting

Jan 12, 2022

They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau.

Read full review

CW

Business Development Director at Skore

Jun 11, 2018

It would be great to have more user input fields which can be used on dashboards.

Read full review

Show 10 more reviews (out of 26)

Related questions

83

How does Jaspersoft compare to Tableau?

28

Ad Hoc Reporting: QlikView vs. MainFrame Focus

278

Which reporting tool would you recommend for a finely detailed PDF?

35

What are the best self-service and Excel-like filtering / display tools?

271

Which BI tool has the best reporting capabilities?

12

When evaluating Reporting Software, what aspect do you think is the most important to look for?

13

What reporting tools do you recommend?

121

Why is Reporting important for companies?