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Zoho Analytics pros and cons

Vendor: Zoho
4.2 out of 5

Pros & Cons summary

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Prominent pros & cons

PROS

Zoho Analytics provides seamless integration with a variety of APIs, making database connectivity easy.
Ask Zia is an innovative feature that helps optimize data presentations and improvements.
The ability to share and embed dashboards enhances operational efficiency for users.
Scheduling reports and syncing data from third-party applications are valuable features of Zoho Analytics.
Zoho Analytics offers advanced analytics for IT support, sales, and financial business use cases.

CONS

Zoho Analytics lacks a variety of graph styles and chart options, limiting user customization.
User input fields for dashboards are insufficient, impacting functionality.
Support for manufacturing facilities and call centers is absent, decreasing its utility for certain businesses.
White labeling is available but considered expensive, requiring a more affordable option for companies.
Pricing structures and analytics plans are complex and confusing, needing simplification for better user understanding.
 

Zoho Analytics Pros review quotes

Nadeem Asghar - PeerSpot reviewer
Aug 20, 2025
We find Zoho Analytics easy to use, making it very beneficial for our operations.
it_user1305378 - PeerSpot reviewer
Mar 6, 2020
Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show.
SA
Jan 12, 2022
I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau.
Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
866,685 professionals have used our research since 2012.
CW
Jun 11, 2018
The integration interface is very easy to use and allows you to directly connect to a variety of APIs.
reviewer1222644 - PeerSpot reviewer
May 18, 2020
Zoho Analytics is the best software for giving reports to customers and we can create any report that is required.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
It's a very strong analytics tool.
Laban Kipngeno - PeerSpot reviewer
Jan 6, 2025
We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials.
Kishor Lamdande - PeerSpot reviewer
Aug 9, 2023
The initial setup is straightforward.
MP
May 30, 2023
The data source is the most valuable feature as it can perform any function.
Yogesh Kumar Mali - PeerSpot reviewer
Jun 6, 2023
Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics.
 

Zoho Analytics Cons review quotes

Nadeem Asghar - PeerSpot reviewer
Aug 20, 2025
The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis.
it_user1305378 - PeerSpot reviewer
Mar 6, 2020
There should be more types of graphics available for use in the reports.
SA
Jan 12, 2022
They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau.
Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
866,685 professionals have used our research since 2012.
CW
Jun 11, 2018
It would be great to have more user input fields which can be used on dashboards.
reviewer1222644 - PeerSpot reviewer
May 18, 2020
This solution does not support manufacturing facilities.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
The navigation on the interface is not intuitive.
Laban Kipngeno - PeerSpot reviewer
Jan 6, 2025
I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures.
Kishor Lamdande - PeerSpot reviewer
Aug 9, 2023
The support for Zoho Analytics is pathetic.
MP
May 30, 2023
The hourly pricing needs improvement.
Yogesh Kumar Mali - PeerSpot reviewer
Jun 6, 2023
There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics.