


Zapier and ServiceNow compete in workflow automation and integration. Zapier seems to have the upper hand in ease of integration for small to medium businesses, whereas ServiceNow is more robust for large enterprise management needs.
Features:Zapier integrates disparate systems seamlessly with a drag-and-drop interface connecting over 20,000 applications. It offers advanced integration through webhooks and provides readily available automation for various business tasks. ServiceNow is strong in IT service and operations management, offering extensive customization with a vast array of functional modules and powerful workflow automation features.
Room for Improvement:Zapier could expand its library of Zaps and enhance its custom integration creation capabilities. Improving Zap builder flow to be less intimidating and strengthening error reporting would be beneficial. ServiceNow could improve incident management support for smaller businesses, lower its high pricing, and enhance its initial setup complexity. Expansion of AI features and more intuitive scripting options are also recommended.
Ease of Deployment and Customer Service:Both Zapier and ServiceNow utilize public cloud deployment, with ServiceNow supporting private, hybrid clouds, and on-premises options. Users find both offer responsive technical support. Zapier requires less technical intervention due to its simple interface, while ServiceNow might need more IT expertise but is well-regarded for robust customer service.
Pricing and ROI:Zapier is appreciated for its tiered pricing, offering a free plan suitable for small to medium automation needs, though it becomes expensive with higher usage. ServiceNow's pricing suits larger enterprises due to extensive functionality, offering enterprise-level ROI, but may be less cost-effective for smaller companies.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Automation Anywhere has helped us save money.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Whenever we need help, we can reach out to them, and they help us out.
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
They generally know what they are talking about.
They are tremendous in helping their customers such as us with their expertise of the platform and knowledge.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
The experience was positive with prompt responses from their team.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
The centralized control room allows us to orchestrate and manage bots seamlessly.
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
Users can build and modify the platform according to their needs.
You can have thousands of users using the platform very efficiently.
It is easily scalable and very powerful in this direction.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
With the latest applications, there are no significant issues like freezing or crashing.
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
Overall, it achieves a 99.99% SLA on availability.
ServiceNow Now Platform has improved it since then.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
It lacks support for rollbacks in case of complex customer processes.
There are many areas where ServiceNow leverages AI or machine learning to enhance the features.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
It is more cost-efficient compared to all other RPA platforms.
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
It is not cheap, with costs ranging between 700 to 800 dollars per month.
ServiceNow Now Platform is an expensive product.
ServiceNow Now Platform falls within the more expensive tier of a product.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem.
They have approximately 7,000 connections.
The automation capabilities are impressive.
| Product | Mindshare (%) |
|---|---|
| Automation Anywhere | 6.6% |
| ServiceNow Now Platform | 2.0% |
| Zapier | 1.1% |
| Other | 90.3% |


| Company Size | Count |
|---|---|
| Small Business | 154 |
| Midsize Enterprise | 82 |
| Large Enterprise | 538 |
| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 3 |
| Large Enterprise | 35 |
| Company Size | Count |
|---|---|
| Small Business | 32 |
| Midsize Enterprise | 10 |
| Large Enterprise | 7 |
Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.
Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.
What are the important features of Automation Anywhere?
What benefits should be evaluated in reviews?
In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.
ServiceNow Now Platform enhances IT service management with request cataloging, incident handling, and knowledge management. Its low-code environment, integration capability, and flexible workflow automation offer a smooth user experience and scalable solutions for enterprises.
ServiceNow Now Platform is designed for seamless integration across IT service management, including incident, problem, and change management. Known for stable performance and a user-friendly interface, it supports flexible workflow automation, efficient report generation, and comprehensive data management. The platform's scalability and low-code customization create opportunities for innovative process automation, enriching user experience. While its licensing and pricing models could be more user-friendly, enhancements in mobile capabilities, AI integration, and modern UI are on demand. Additional improvements in ERP integration and technical support are also needed. The platform serves multiple sectors with configurations for enhanced process automation and service orchestration.
Which features stand out?
What benefits can be achieved?
In diverse industries, ServiceNow Now Platform supports a variety of functions such as IT service management, customer support, workflow automation, and service delivery. Organizations employ it for HR processes, analytics, asset management, and compliance. Its strong integration capabilities allow it to be paired with existing tools, offering flexible configurations and end-user support on a global scale, making it suitable for companies across sectors.
Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.
We monitor all Business Orchestration and Automation Technologies reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.