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ServiceNow Now Platform vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Large enterprises benefit from ServiceNow's platform ROI, while smaller companies may struggle to justify the cost without full use.
Sentiment score
6.1
Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
7.2
ServiceNow Now Platform offers effective, knowledgeable support, praised for expertise, though sometimes varies with regional availability and support level.
Sentiment score
7.0
Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.
They generally know what they are talking about.
Associate director at Accenture
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.8
ServiceNow Now Platform is scalable, customizable, and adaptable, supporting thousands of users with effective integration and minimal performance issues.
Sentiment score
7.4
Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.
Users can build and modify the platform according to their needs.
Associate Director at KPMG India
It is easily scalable and very powerful in this direction.
Product Owner at a computer software company with 51-200 employees
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
8.1
ServiceNow Now Platform is praised for stability, impressive uptime, AI automation performance, and reliable cloud support with integration assistance.
Sentiment score
6.7
Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
Product Owner at a computer software company with 51-200 employees
ServiceNow Now Platform has improved it since then.
Assistant Manager at Wipro Limited
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

ServiceNow's platform needs enhancements in licensing, UI, mobile capabilities, integration, automation, customization, and pricing to improve user experience.
Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
Senior IT consultant at a tech services company with 11-50 employees
It lacks support for rollbacks in case of complex customer processes.
Associate Director at KPMG India
The user interface could be modernized and made more attractive for users.
Product Owner at a computer software company with 51-200 employees
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

ServiceNow's pricing is high but justified by functionality, with costs varying by user count, modules, and features used.
Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.
ServiceNow Now Platform is an expensive product.
Senior IT consultant at a tech services company with 11-50 employees
ServiceNow Now Platform falls within the more expensive tier of a product.
Product Owner at a computer software company with 51-200 employees
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

ServiceNow Now Platform excels in reliability, automation, and integration, offering robust incident management and user-friendly, scalable solutions.
Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
Senior IT consultant at a tech services company with 11-50 employees
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
Associate Director at KPMG India
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
Product Owner at a computer software company with 51-200 employees
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Categories and Ranking

ServiceNow Now Platform
Ranking in Business Orchestration and Automation Technologies
14th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Rapid Application Development Software (14th), Low-Code Development Platforms (9th), No-Code Development Platforms (4th)
Zapier
Ranking in Business Orchestration and Automation Technologies
16th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (17th), Cloud Data Integration (12th), AI Software Development (14th)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of ServiceNow Now Platform is 1.7%, up from 0.9% compared to the previous year. The mindshare of Zapier is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
ServiceNow Now Platform1.7%
Zapier0.6%
Other97.7%
Business Orchestration and Automation Technologies
 

Featured Reviews

Mayur Patil - PeerSpot reviewer
Assistant Manager at Wipro Limited
Has supported day-to-day operations through reporting, ticketing, and automation features
I am still using ServiceNow Now Platform. I have worked with Qualys in one of my customers, but not much. I wanted to know whether there is any module of Rubrik in ServiceNow Now Platform. I am an end user and do not work with the solution provided for ServiceNow Now Platform separately. I work with ServiceNow Now Platform. I have not worked with app development capabilities. Regarding the integration capability of ServiceNow Now Platform, I can say it is compatible with most of the technologies for my connectivity with other systems. I cannot comment on analytics insights, as I have not worked on it, so I cannot say it improved my service efficiency. I do not remember if I have worked with something different for the same purpose. My overall rating for this review is eight out of ten.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Government
10%
Manufacturing Company
7%
University
6%
University
10%
Financial Services Firm
10%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise3
Large Enterprise34
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What do you like most about ServiceNow Now Platform?
The integration with other tools is pretty good.
What needs improvement with ServiceNow Now Platform?
I do see some negative sides and room for improvement. I think there may be some integration with AI and a smart way of reporting, reporting mechanisms, and automation mechanisms on the inputs from...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Overview

 

Sample Customers

experian, beachbody, health partners
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about ServiceNow Now Platform vs. Zapier and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.