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ServiceNow Now Platform vs Zapier comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Users experience cost and time savings with Automation Anywhere, noting reduced errors and improved processes within 6-18 months.
Sentiment score
6.4
Larger enterprises see ROI from ServiceNow via enhanced performance and AI features, but smaller companies may struggle with costs.
Sentiment score
5.7
Zapier is valued for its integration and efficiency, offering perceived ROI and savings compared to hiring, despite some cost concerns.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
Software Developer at Boston Scientific
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Software Engineer Intern at a university with 11-50 employees
Automation Anywhere has helped us save money.
RPA Solution Architect at a computer software company with 51-200 employees
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
7.0
Automation Anywhere's customer service is praised for responsiveness and knowledge, though some users report delays and communication gaps.
Sentiment score
7.2
ServiceNow Now Platform's support is praised for responsiveness and expertise, particularly at higher levels, with ratings between seven to ten.
Sentiment score
7.1
Zapier support is praised for responsiveness and knowledge, but criticized for delays and lack of chat options.
Whenever we need help, we can reach out to them, and they help us out.
Software Developer at Boston Scientific
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
Software Engineer Intern at a university with 11-50 employees
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
Solution architect at Boston Scientific
They generally know what they are talking about.
Associate director at Accenture
They are tremendous in helping their customers such as us with their expertise of the platform and knowledge.
Senior Analyst at DXC Technology
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.4
Automation Anywhere efficiently scales from small projects to complex processes with flexible architecture and seamless cloud-based growth.
Sentiment score
7.8
ServiceNow Now Platform excels in scalability, customization, and integration, efficiently supporting large-scale, cloud-based business environments.
Sentiment score
7.4
Zapier is scalable and adaptable for businesses, though costs and complexities can increase with intricate automations.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
Sr. Manager, Finance Transformation at Amkor Technology, Inc.
The centralized control room allows us to orchestrate and manage bots seamlessly.
Associate Leadership Team at a financial services firm with 10,001+ employees
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
Director at a computer software company with 51-200 employees
Users can build and modify the platform according to their needs.
Associate Director at KPMG India
You can have thousands of users using the platform very efficiently.
Senior Analyst at DXC Technology
It is easily scalable and very powerful in this direction.
Product Owner at a computer software company with 51-200 employees
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
7.0
Automation Anywhere is largely stable and reliable, though infrastructure dependencies and updates can cause occasional temporary instability.
Sentiment score
8.1
ServiceNow Now Platform is reliable with high availability, seamless critical app handling, and improved cloud performance, despite occasional upgrade issues.
Sentiment score
6.8
Users find Zapier stable and reliable, though issues arise from external triggers; resolutions are quick, but improvements are suggested.
With the latest applications, there are no significant issues like freezing or crashing.
Senior RPA Team Leader at a tech services company with 11-50 employees
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
Director Automation CEO at a financial services firm with 10,001+ employees
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
Intelligent Automation Engineering Manager at a financial services firm with 5,001-10,000 employees
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
Product Owner at a computer software company with 51-200 employees
Overall, it achieves a 99.99% SLA on availability.
Senior Analyst at DXC Technology
ServiceNow Now Platform has improved it since then.
Assistant Manager at Wipro Limited
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Users seek improved integration, documentation, and performance while addressing costs, UI complexity, and feature enhancements in Automation Anywhere.
ServiceNow users face challenges with its complex licensing, unintuitive interface, integration, AI features, customization, and low-code support.
Zapier is seen as costly, with users seeking improved integrations, interface, support, documentation, and advanced workflow capabilities.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Low Code Developer at a manufacturing company with 10,001+ employees
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
Software Developer at Boston Scientific
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
Infrastructure Lead at a tech vendor with 10,001+ employees
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
Senior IT consultant at a tech services company with 11-50 employees
It lacks support for rollbacks in case of complex customer processes.
Associate Director at KPMG India
There are many areas where ServiceNow leverages AI or machine learning to enhance the features.
Senior Analyst at DXC Technology
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Automation Anywhere offers flexible pricing from $50,000 to $200,000 with cost-effective options for diverse deployment needs.
ServiceNow's high licensing costs are offset by valuable functionalities, offering a good return on investment for organizations.
Zapier, though expensive compared to competitors, is valued for automating workflows without developers, with prices scaling by usage.
It is more cost-efficient compared to all other RPA platforms.
AI/Robotics Process Automation Specialist at Bell
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
Developer at a consultancy with 10,001+ employees
It is not cheap, with costs ranging between 700 to 800 dollars per month.
Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.
ServiceNow Now Platform is an expensive product.
Senior IT consultant at a tech services company with 11-50 employees
ServiceNow Now Platform falls within the more expensive tier of a product.
Product Owner at a computer software company with 51-200 employees
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Automation Anywhere offers user-friendly automation with drag-and-drop features, enhancing productivity and efficiency without extensive coding.
ServiceNow Now Platform offers incident management, automation, integration, low-code development, AI enhancements, and custom solutions for IT service management.
Zapier excels in seamless app integration and automation, allowing users to streamline tasks without coding effortlessly.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
Low Code Developer at a manufacturing company with 10,001+ employees
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Manager at a manufacturing company with 1,001-5,000 employees
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
Solution architect at Boston Scientific
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
Senior IT consultant at a tech services company with 11-50 employees
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
Associate Director at KPMG India
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
Product Owner at a computer software company with 51-200 employees
A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem.
Automation Engineer at a educational organization with 11-50 employees
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Business Orchestration and Automation Technologies
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
644
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), AI Legal & Compliance (1st), AI Finance & Accounting (1st), AI Procurement & Supply Chain (1st)
ServiceNow Now Platform
Ranking in Business Orchestration and Automation Technologies
18th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
50
Ranking in other categories
Rapid Application Development Software (16th), Low-Code Development Platforms (13th), No-Code Development Platforms (4th)
Zapier
Ranking in Business Orchestration and Automation Technologies
19th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Data Integration (23rd), Cloud Data Integration (14th), AI Software Development (18th)
 

Mindshare comparison

As of July 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 6.6%, down from 7.5% compared to the previous year. The mindshare of ServiceNow Now Platform is 2.0%, up from 1.2% compared to the previous year. The mindshare of Zapier is 1.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Mindshare Distribution
ProductMindshare (%)
Automation Anywhere6.6%
ServiceNow Now Platform2.0%
Zapier1.1%
Other90.3%
Business Orchestration and Automation Technologies
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Vishal Savajiani - PeerSpot reviewer
Senior Analyst at DXC Technology
Low-code workflows have transformed how we automate processes and build enterprise apps
First and foremost, ServiceNow Now Platform allows us to do a low-code or no-code platform, which is the wonderful first feature. On top of that, if you want to do some customization along with the low-code and no-code, you can do it. Beyond that, if you write a full-fledged customized code and make your functionality, you can do it. Workflow is there, and we can automate our workflows. Flow is there as an option. Apart from workflow and flow, we have many business rules and script includes. These are all the technical components and features of ServiceNow Now Platform that allow us to achieve our objective. ServiceNow Now Platform offers a very easy feature that we call workflow or flow. Using workflow or flow, we can customize industry workflows. The development on that flow is very simple, and you can use drag and drop functionality. If you want to do some scripting, you can do it. This is an awesome feature of ServiceNow Now Platform that allows us to develop or automate any flow in quick time. Internally, ServiceNow Now Platform uses a lot of AI features and machine learning features. This makes it more wonderful. AI and machine learning are the core of ServiceNow Now Platform, and they are using it heavily. It is making a lot of impact on deliverables. You can develop anything whatever you want on ServiceNow Now Platform. If you understand ServiceNow Now Platform capabilities, you can develop a full-fledged application on ServiceNow Now Platform easily. You don't have to write scratch code or do any database operations. You just need to create tables and forms, which are very easy to develop if you are familiar with ServiceNow. Everything is on one platform, so it is a single source of data that you can find on ServiceNow itself for the overall enterprise. ServiceNow Now Platform offers a reporting feature very well. Along with the reporting, they are offering workspace and dashboard. All these UI interfaces you can use to extract precise information for your customer. This is really helping the customer make decisions with the precise and versatile reports. You can have a list report view, a graph report view, or a pie chart. All these features can be developed quickly and used in ServiceNow. This is where ServiceNow Now Platform makes a lot of difference.
MI
Go High Level Manager at Virtual Worker Now
Automation expertise grows and enhances global collaboration
The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Construction Company
12%
Manufacturing Company
11%
Computer Software Company
7%
Financial Services Firm
13%
Construction Company
13%
Government
8%
Outsourcing Company
6%
Construction Company
16%
Manufacturing Company
10%
Financial Services Firm
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business154
Midsize Enterprise82
Large Enterprise538
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise3
Large Enterprise35
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your experience regarding pricing and costs for ServiceNow Now Platform?
I do not know the setup cost details. I am not at that level where I make decisions on the cost.
What needs improvement with ServiceNow Now Platform?
There are many areas where ServiceNow leverages AI or machine learning to enhance the features, and they are already ...
What is your primary use case for ServiceNow Now Platform?
ServiceNow Now Platform has many use cases available. It allows significant customization and integration capabilitie...
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and ma...
What is your primary use case for Zapier?
My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business pl...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
No data available
No data available
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
experian, beachbody, health partners
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about ServiceNow Now Platform vs. Zapier and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.