

Zapier and ServiceNow Now Platform compete in the automation and integration solutions category. ServiceNow Now Platform seems to have the upper hand with its superior features that justify its higher investment costs.
Features: Zapier connects disparate systems and offers a wide variety of Zaps, webhooks, and multi-platform automation, such as Google Sheets and Salesforce. ServiceNow Now Platform excels in IT service and operations management with features like incident management and workflow automation, providing a single platform for multiple systems and integrations with Azure and Salesforce.
Room for Improvement: Zapier could expand its Zap library, improve Google Sheets features, and offer more complex logic flows without coding. ServiceNow's licensing model is expensive and complex, presenting a challenge for SMEs. It could also offer more customization options and better support for non-technical users.
Ease of Deployment and Customer Service: Zapier is primarily cloud-based and receives praise for quick technical support, but lacks real-time support. ServiceNow provides deployment flexibility across public, private, and hybrid clouds. Its support is generally high-rated, although response delays are reported by some customers.
Pricing and ROI: Zapier offers affordable tiered packages with a free plan, seen as valuable for its time-saving automation. ServiceNow, while more costly, offers comprehensive service and management features that users find worth the investment despite its rigid licensing model, which suits larger enterprises better.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
They generally know what they are talking about.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
The experience was positive with prompt responses from their team.
Users can build and modify the platform according to their needs.
It is easily scalable and very powerful in this direction.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
ServiceNow Now Platform has improved it since then.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
It lacks support for rollbacks in case of complex customer processes.
The user interface could be modernized and made more attractive for users.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
ServiceNow Now Platform is an expensive product.
ServiceNow Now Platform falls within the more expensive tier of a product.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
They have approximately 7,000 connections.
The automation capabilities are impressive.
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
| Product | Market Share (%) |
|---|---|
| ServiceNow Now Platform | 1.7% |
| Zapier | 0.6% |
| Other | 97.7% |

| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 3 |
| Large Enterprise | 34 |
| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 10 |
| Large Enterprise | 7 |
ServiceNow Now Platform enhances IT service management with request cataloging, incident handling, and knowledge management. Its low-code environment, integration capability, and flexible workflow automation offer a smooth user experience and scalable solutions for enterprises.
ServiceNow Now Platform is designed for seamless integration across IT service management, including incident, problem, and change management. Known for stable performance and a user-friendly interface, it supports flexible workflow automation, efficient report generation, and comprehensive data management. The platform's scalability and low-code customization create opportunities for innovative process automation, enriching user experience. While its licensing and pricing models could be more user-friendly, enhancements in mobile capabilities, AI integration, and modern UI are on demand. Additional improvements in ERP integration and technical support are also needed. The platform serves multiple sectors with configurations for enhanced process automation and service orchestration.
Which features stand out?
What benefits can be achieved?
In diverse industries, ServiceNow Now Platform supports a variety of functions such as IT service management, customer support, workflow automation, and service delivery. Organizations employ it for HR processes, analytics, asset management, and compliance. Its strong integration capabilities allow it to be paired with existing tools, offering flexible configurations and end-user support on a global scale, making it suitable for companies across sectors.
Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.
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