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SAS Marketing Automation vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Marketing Automation
Ranking in Marketing Automation
18th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zeta Marketing Platform
Ranking in Marketing Automation
13th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Management (11th), Predictive Analytics (19th), Customer Data Platforms (CDP) (26th)
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of SAS Marketing Automation is 1.5%, down from 1.7% compared to the previous year. The mindshare of Zeta Marketing Platform is 2.4%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Zeta Marketing Platform2.4%
SAS Marketing Automation1.5%
Other96.1%
Marketing Automation
 

Featured Reviews

Trini Olivan - PeerSpot reviewer
Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Construction Company
14%
Comms Service Provider
10%
Government
8%
Financial Services Firm
12%
Construction Company
10%
Manufacturing Company
9%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Also Known As

SAS Campaign Management
Boomtrain
 

Overview

 

Sample Customers

Staples
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,667 professionals have used our research since 2012.