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Adobe Campaign vs Zeta Marketing Platform comparison

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Adobe Campaign

Read 1 Adobe Campaign review
1,160 views|899 comparisons
100% willing to recommend
Zeta Global Logo

Zeta Marketing Platform

156 views|137 comparisons
Comparison Buyer's Guide
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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Adobe Campaign and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
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768,886 professionals have used our research since 2012.
Featured Review
SM17
Though it is good for the analytics part, it needs to be made less complex for users
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Questions from the Community
What do you like most about Adobe Campaign?
Top Answer:Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
Top Answer:The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our… more »
What is your primary use case for Adobe Campaign?
Top Answer:It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution. I will not be able to comment on… more »
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Earn 20 points

Ranking
7th
out of 30 in Marketing Management
Views
1,160
Comparisons
899
Reviews
1
Average Words per Review
510
Rating
7.0
12th
out of 30 in Marketing Management
Views
156
Comparisons
137
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Neolane Campaign
Boomtrain
Learn More
Adobe
Zeta Global
Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Sample Customers
Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Top Industries
VISITORS READING REVIEWS
Educational Organization19%
Financial Services Firm19%
Insurance Company9%
Computer Software Company9%
VISITORS READING REVIEWS
Computer Software Company16%
Financial Services Firm14%
Retailer11%
Construction Company9%
Company Size
VISITORS READING REVIEWS
Small Business7%
Midsize Enterprise30%
Large Enterprise63%
VISITORS READING REVIEWS
Small Business31%
Midsize Enterprise7%
Large Enterprise62%
Buyer's Guide
Marketing Management
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
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768,886 professionals have used our research since 2012.

Adobe Campaign is ranked 7th in Marketing Management with 1 review while Zeta Marketing Platform is ranked 12th in Marketing Management. Adobe Campaign is rated 7.0, while Zeta Marketing Platform is rated 0.0. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Zeta Marketing Platform is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Klaviyo.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.