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SalesLoft vs Zoho CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SalesLoft
Ranking in Opportunity Management
10th
Average Rating
8.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in Opportunity Management
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
61
Ranking in other categories
CRM (2nd), Sales Force Automation (3rd)
 

Mindshare comparison

As of September 2026, in the Opportunity Management category, the mindshare of SalesLoft is 3.5%, up from 2.0% compared to the previous year. The mindshare of Zoho CRM is 6.9%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Zoho CRM6.9%
SalesLoft3.5%
Other89.6%
Opportunity Management
 

Featured Reviews

reviewer2668035 - PeerSpot reviewer
Account Executive at a tech company with 51-200 employees
Connecting directly with sales tools facilitates seamless outreach and messaging
Being able to set up the cadences in steps is very helpful, where it moves on to the next step, and also where it connects with SalesLoft Sales Navigator. So far, being able to connect directly, instead of switching back and forth to Sales Navigator, has worked well. Also, being able to send messages directly from SalesLoft through LinkedIn Sales Navigator messaging is very useful. I can do everything right from the SalesLoft page without continuously switching between SalesLoft and Sales Navigator.
Aineah Marabi - PeerSpot reviewer
Zoho and Web Developer at Ika Three Sixty
Custom functions and AI assistant enhance automation and lead management
The most valuable feature I have found in Zoho CRM is custom functions. You can achieve anything with it. From integrations with other applications, it is instant. I love it for that. Custom functions also help us automate some tasks that you might find Zoho CRM has some limitations with its inbuilt features. So, functions have come in handy for me personally, a lot. Automation capabilities in Zoho CRM have helped me streamline sales and marketing tasks for my customers. We internally do not use the Zoho-to-Zoho integration. The in-marketplace integrations, such as with Zoho Books and Zoho Project, usually have limitations in terms of syncing data. We usually use functions to push data and it is instant. When the sales team has completed the nurturing of leads, converting them to contacts and making a sale, we usually push the sale and customer to Zoho Books for finance to manage their statements, invoicing, and sales orders. Another instance of automation using custom functions is the automatic filling in of fields. We have the feature for lookup fields, but lookup fields will not really help when it comes to conditions. You want to fill this field if certain conditions have been met. Sometimes you might find you are dealing with up to 10 fields. It is usually easier just to write a custom function that will fill the field based on certain conditions that you put.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SalesLoft's customer support has been really good."
"One of their strong points is that it can very easily scale up."
"Zoho CRM's automation capabilities have helped to streamline my organization's sales and marketing tasks."
"I did not have to manually update the CRM, since Zoho provide a cool API able to retrieve and update CRM data."
"I am impressed with the product's information on customers."
"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."
"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."
"It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
"It has helped to manage, move forward, and also customize my processes. It has helped me with my sales pipeline, sales process, and performance."
 

Cons

"Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult."
"Certain functions have occasional performance issues."
"The reporting for developers should be improved."
"Sometimes, there are technical glitches. When we add product details, the information disappears. It can be improved from this aspect. Some of the bugs also need to be resolved."
"Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform."
"It does require some technical background before starting to do anything with Zoho CRM."
"While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data."
"There should be easy access to feature recommendations in the solution"
"The process of creating reports is not very user-friendly - it takes time, and it's confusing."
 

Pricing and Cost Advice

Information not available
"The product costs $35 per user per year."
"Zoho CRM has a subscription-based license, which is not too expensive."
"There is an annual license."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."
"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."
"There is a license required for this solution."
"The solution is cost-effective."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
13%
Construction Company
11%
Comms Service Provider
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business49
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

What needs improvement with SalesLoft?
Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult. Possibly ad...
What is your primary use case for SalesLoft?
Currently, I am focusing on new business, so outreach is important, and cadences are very important.
What advice do you have for others considering SalesLoft?
Be precise about your cadences and make them your own. Being able to add or remove steps within the cadences to customize them is amazing. Also, make sure to name your cadences possibly by outreach...
What is your experience regarding pricing and costs for Zoho CRM?
My experience with pricing, setup cost, and licensing is that those details were taken care of by our operations team, and I am not sure about the specifics.
What needs improvement with Zoho CRM?
I think Zoho CRM can be improved because everything is good, but the UI can be improved. That is the main area where improvements are needed.
What is your primary use case for Zoho CRM?
My main use case for Zoho CRM is to maintain our prospects database, track our email interactions, and manage our entire sales operations. A quick specific example of how I use Zoho CRM in my daily...
 

Comparisons

 

Also Known As

Costello
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Overview

 

Sample Customers

Patientpop, cognism, vena, pandadoc
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Salesforce, Apollo.io, Zoho and others in Opportunity Management. Updated: August 2026.
912,753 professionals have used our research since 2012.