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SalesLoft vs Zoho CRM comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SalesLoft
Ranking in Opportunity Management
10th
Average Rating
8.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in Opportunity Management
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
61
Ranking in other categories
CRM (2nd), Sales Force Automation (3rd)
 

Mindshare comparison

As of September 2026, in the Opportunity Management category, the mindshare of SalesLoft is 3.5%, up from 2.0% compared to the previous year. The mindshare of Zoho CRM is 6.9%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Zoho CRM6.9%
SalesLoft3.5%
Other89.6%
Opportunity Management
 

Featured Reviews

reviewer2668035 - PeerSpot reviewer
Account Executive at a tech company with 51-200 employees
Connecting directly with sales tools facilitates seamless outreach and messaging
Being able to set up the cadences in steps is very helpful, where it moves on to the next step, and also where it connects with SalesLoft Sales Navigator. So far, being able to connect directly, instead of switching back and forth to Sales Navigator, has worked well. Also, being able to send messages directly from SalesLoft through LinkedIn Sales Navigator messaging is very useful. I can do everything right from the SalesLoft page without continuously switching between SalesLoft and Sales Navigator.
Aineah Marabi - PeerSpot reviewer
Zoho and Web Developer at Ika Three Sixty
Custom functions and AI assistant enhance automation and lead management
The most valuable feature I have found in Zoho CRM is custom functions. You can achieve anything with it. From integrations with other applications, it is instant. I love it for that. Custom functions also help us automate some tasks that you might find Zoho CRM has some limitations with its inbuilt features. So, functions have come in handy for me personally, a lot. Automation capabilities in Zoho CRM have helped me streamline sales and marketing tasks for my customers. We internally do not use the Zoho-to-Zoho integration. The in-marketplace integrations, such as with Zoho Books and Zoho Project, usually have limitations in terms of syncing data. We usually use functions to push data and it is instant. When the sales team has completed the nurturing of leads, converting them to contacts and making a sale, we usually push the sale and customer to Zoho Books for finance to manage their statements, invoicing, and sales orders. Another instance of automation using custom functions is the automatic filling in of fields. We have the feature for lookup fields, but lookup fields will not really help when it comes to conditions. You want to fill this field if certain conditions have been met. Sometimes you might find you are dealing with up to 10 fields. It is usually easier just to write a custom function that will fill the field based on certain conditions that you put.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SalesLoft's customer support has been really good."
"We're able to easily track messages and notes."
"There's no installation required."
"The solution has an efficient notification feature."
"Zoho works straight out of the box, easy to start with, easy to customize to our own sales process and workflow, with simple and effective functionality when it comes to creating reports."
"The most valuable aspect of CRMs, including Zoho CRM, Salesforce, and Microsoft Dynamics, is automation capabilities—without requiring a large team or manual intervention, the system can execute entire business flows in seconds through proper configuration and automation setup."
"The most valuable solution of Zoho CRM is lead management and analytics. It has a powerful analytics tool."
"I think the whole pipeline tracking is most useful for us."
"Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."
 

Cons

"Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult."
"Support could be more knowledgeable."
"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."
"We'd like the solution to be less expensive."
"There were issues with the tech support, we were not able to get through to them in order to get the issues resolved."
"Zoho CRM’s customer service can be a little difficult to reach sometimes."
"Zoho CRM has room for improvement when it comes to building email templates and mass email campaigns."
"The solution can improve by having a policy that allows us to integrate with the cloud."
"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."
 

Pricing and Cost Advice

Information not available
"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."
"There is a license required for this solution."
"We have an annual license fee that costs $12,000."
"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."
"The basic plan has changed from $15 to $25 or $30."
"There is an annual license."
"The solution has standard pricing plans."
"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
13%
Construction Company
11%
Comms Service Provider
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business49
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

What needs improvement with SalesLoft?
Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult. Possibly ad...
What is your primary use case for SalesLoft?
Currently, I am focusing on new business, so outreach is important, and cadences are very important.
What advice do you have for others considering SalesLoft?
Be precise about your cadences and make them your own. Being able to add or remove steps within the cadences to customize them is amazing. Also, make sure to name your cadences possibly by outreach...
What is your experience regarding pricing and costs for Zoho CRM?
My experience with pricing, setup cost, and licensing is that those details were taken care of by our operations team, and I am not sure about the specifics.
What needs improvement with Zoho CRM?
I think Zoho CRM can be improved because everything is good, but the UI can be improved. That is the main area where improvements are needed.
What is your primary use case for Zoho CRM?
My main use case for Zoho CRM is to maintain our prospects database, track our email interactions, and manage our entire sales operations. A quick specific example of how I use Zoho CRM in my daily...
 

Comparisons

 

Also Known As

Costello
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Overview

 

Sample Customers

Patientpop, cognism, vena, pandadoc
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Salesforce, Apollo.io, Zoho and others in Opportunity Management. Updated: August 2026.
912,069 professionals have used our research since 2012.