Strategic Account Executive at a tech company with 51-200 employees
Real User
Oct 19, 2025
I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everything bespoke, tailored towards your needs. I think sometimes it's just cosmetic features that can be improved, including the way information is displayed and speeding up navigation, but on the whole, I think Salesforce is a great user-friendly software.
I wish that when I bring up a report or enter my opportunities, I could easily edit some fields. I know there's in-line editing, but it's more clunky than other tools that are out there, in my experience. I don't have any other needed improvements to add, particularly around reporting or any other area.
Salesforce can be improved as it runs a little slow, which can be frustrating, and there have been times where the case view page deletes items that are completed in order to make room for new items, but occasionally we still want to refer to those completed items, especially if we're working on a renewal program. So we just have to find a workaround to be able to find those cases again, but it was frustrating to not be able to have them easily accessible in that moment. I chose an eight because being able to move between cases and products more easily would improve the score, and also improving the UI on a product level would make it better for me.
Director of Solution Architect Vertica, APJ at OpenText
MSP
Top 10
Sep 23, 2025
As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge. Instead, they only allow me to click, drag, and follow their predetermined workflow. I would prefer more flexibility in this regard.
data engineer at a energy/utilities company with 10,001+ employees
Real User
Top 20
Jun 12, 2025
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped. I can't think of any specific features missing from Salesforce that I would want to see included.
Director for the End-User Performance at a financial services firm with 10,001+ employees
Real User
Top 10
Nov 11, 2024
More understanding from the business standpoint will help Salesforce. It needs more maturity towards different business sectors such as retail, manufacturing, and semiconductors. It's very good for the finance industry or similar sectors but not very good for manufacturing or semiconductor industries where complications increase.
Solution Designer at a comms service provider with 5,001-10,000 employees
Real User
Top 20
Oct 3, 2024
The interface is not self-explanatory. We don't receive the correct error messages when errors occur in our calculations. Our solution is not the best it could be.
One significant challenge is that the customized code by the consultant is not provided to us. This code is required for any changes, and we have to rely on the consultant for modifications. Additionally, more advanced features or improvements in marketing through AI integration are in progress.
Our customers wants more enterprise-level capabilities. Currently, we specialize in Salesforce, but many customers want us to support other platforms like SAP. There is also a focus on AI initiatives, which I believe will significantly improve the product in the future. However, Provar has already added many AI functions like test generation, coverage, data mapping, self-healing, and more. But the next generation of the product, coming in the next two years, will have a completely new look and capabilities.
Software Solutions Leader at a engineering company with 10,001+ employees
Real User
Top 10
Mar 6, 2024
There are a lot of things that are not working easily with Salesforce. Salesforce gives you a lot of messages, and you don't know what the messages mean. You get an error message and cannot find what the message is telling you to update. That's one of my frustrations at this stage with Salesforce.
Chief Executive Officer at a tech consulting company with 11-50 employees
Real User
Top 10
Mar 6, 2024
It would be better if we could design our reports much more easily. We need to use consultancy every time to design new reports. The forecast functionalities can be improved.
Creating new reports more easily within Salesforce and improving the ability to associate common names of companies, especially after acquisitions, would be beneficial. I would also like to understand the administrator who has control over the data. It would be helpful when you want to implement changes or escalate issues.
Business developer manager at Sterling Relocation Limited
Real User
Top 10
Jan 24, 2024
It's a bit expensive compared to others. For the pharmaceutical sector, Salesforce has the right layout to meet all the client's needs. Probably the most important thing for Salesforce is to find a way to reduce the price if they want to improve their market share. In order to use Salesforce, we have to have a tailor-made program. Because sometimes, mainly in the pharmaceutical sector, it's difficult to obtain the right layout without paying extra for a tailor-made system. This is something that Salesforce could improve.
Though Salesforce's customer support is good, something is amiss with it. We faced some challenges in the ticket generation system, and I had to directly connect with our third-party vendor from whom we purchased the product.
Salesforce could provide more alerts and more notifications. In future releases, Salesforce can provide more integration into Elastic Cloud and Slack channels.
Marketing Operation Director at a manufacturing company with 5,001-10,000 employees
Real User
Sep 11, 2023
From an analytical standpoint, sometimes, Salesforce was slow at a time when there were tools like Tableau available in the market, which is a lot more user-friendly. The part related to analytics within Salesforce is not very user-friendly. There is some work in progress going on in Salesforce, but generally, it is a pretty robust tool. I don't want any additional features added to the solution since it is difficult to use with all its features. It's a robust tool.
Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management,...
I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everything bespoke, tailored towards your needs. I think sometimes it's just cosmetic features that can be improved, including the way information is displayed and speeding up navigation, but on the whole, I think Salesforce is a great user-friendly software.
I wish that when I bring up a report or enter my opportunities, I could easily edit some fields. I know there's in-line editing, but it's more clunky than other tools that are out there, in my experience. I don't have any other needed improvements to add, particularly around reporting or any other area.
Salesforce can be improved as it runs a little slow, which can be frustrating, and there have been times where the case view page deletes items that are completed in order to make room for new items, but occasionally we still want to refer to those completed items, especially if we're working on a renewal program. So we just have to find a workaround to be able to find those cases again, but it was frustrating to not be able to have them easily accessible in that moment. I chose an eight because being able to move between cases and products more easily would improve the score, and also improving the UI on a product level would make it better for me.
As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge. Instead, they only allow me to click, drag, and follow their predetermined workflow. I would prefer more flexibility in this regard.
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped. I can't think of any specific features missing from Salesforce that I would want to see included.
There isn't a particular improvement I can mention at the moment, but I would like to return to the topic later.
More understanding from the business standpoint will help Salesforce. It needs more maturity towards different business sectors such as retail, manufacturing, and semiconductors. It's very good for the finance industry or similar sectors but not very good for manufacturing or semiconductor industries where complications increase.
The interface is not self-explanatory. We don't receive the correct error messages when errors occur in our calculations. Our solution is not the best it could be.
One significant challenge is that the customized code by the consultant is not provided to us. This code is required for any changes, and we have to rely on the consultant for modifications. Additionally, more advanced features or improvements in marketing through AI integration are in progress.
Our customers wants more enterprise-level capabilities. Currently, we specialize in Salesforce, but many customers want us to support other platforms like SAP. There is also a focus on AI initiatives, which I believe will significantly improve the product in the future. However, Provar has already added many AI functions like test generation, coverage, data mapping, self-healing, and more. But the next generation of the product, coming in the next two years, will have a completely new look and capabilities.
There are a lot of things that are not working easily with Salesforce. Salesforce gives you a lot of messages, and you don't know what the messages mean. You get an error message and cannot find what the message is telling you to update. That's one of my frustrations at this stage with Salesforce.
It would be better if we could design our reports much more easily. We need to use consultancy every time to design new reports. The forecast functionalities can be improved.
Creating new reports more easily within Salesforce and improving the ability to associate common names of companies, especially after acquisitions, would be beneficial. I would also like to understand the administrator who has control over the data. It would be helpful when you want to implement changes or escalate issues.
It's a bit expensive compared to others. For the pharmaceutical sector, Salesforce has the right layout to meet all the client's needs. Probably the most important thing for Salesforce is to find a way to reduce the price if they want to improve their market share. In order to use Salesforce, we have to have a tailor-made program. Because sometimes, mainly in the pharmaceutical sector, it's difficult to obtain the right layout without paying extra for a tailor-made system. This is something that Salesforce could improve.
The tool needs to improve its UI.
Though Salesforce's customer support is good, something is amiss with it. We faced some challenges in the ticket generation system, and I had to directly connect with our third-party vendor from whom we purchased the product.
My customers wanted to see more analysis, like integration with another system or a third-party system.
I would say the areas of concern in the product that require improvement revolve around its integration capabilities with third-party systems.
The UI could be improved.
When you click on the lightning interface, it opens a tab inside. It's like a browser within a browser. It should open in its browser tab.
The solution’s performance could be improved.
Salesforce could provide more alerts and more notifications. In future releases, Salesforce can provide more integration into Elastic Cloud and Slack channels.
The tool must provide better reporting and dashboard capabilities. The tool could provide AI features in its future releases.
From an analytical standpoint, sometimes, Salesforce was slow at a time when there were tools like Tableau available in the market, which is a lot more user-friendly. The part related to analytics within Salesforce is not very user-friendly. There is some work in progress going on in Salesforce, but generally, it is a pretty robust tool. I don't want any additional features added to the solution since it is difficult to use with all its features. It's a robust tool.