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Pardot vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in Marketing Automation
7th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), CRM (24th), Sales Force Automation (5th)
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Pardot is 3.4%, down from 4.4% compared to the previous year. The mindshare of SugarCRM Platform is 0.5%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.
Styliana Araouzou - PeerSpot reviewer
Customizable, easy to configure, and reliable
My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Campaign tracking is a valuable feature."
"It's easy to create email templates and landing pages."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The most valuable feature is the customization of the solution."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Pardot's most valuable feature is its B2B marketing capabilities."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The solution can be easily integrated with Salesforce."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable aspect of this solution is its low cost."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It works well with Jira. You can customize it to fit your needs."
 

Cons

"Lacks sufficient free custom fields."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Needs to improve list building."
"The user interface could be made more intuitive and user-friendly."
"​Technical support has been quick and helpful every time."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"Pardot must be synced with Salesforce."
"You cannot include all your entities under one instance at the moment."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"I would like to see more integration on a mobile platform in the next release."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
 

Pricing and Cost Advice

"We pay about $4000 a month."
"It is a competitively priced product, considering what it provides."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"​Make sure you do not pay for features that you may not need​."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Educational Organization
29%
Computer Software Company
15%
Financial Services Firm
10%
Manufacturing Company
6%
Engineering Company
17%
Computer Software Company
13%
Educational Organization
11%
Real Estate/Law Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
What do you like most about Sugar Enterprise?
The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Arketi Group
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Pardot vs. SugarCRM Platform and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.