Oracle WebCenter and Sprinklr are competitors in digital customer engagement. While Oracle WebCenter is advantageous for integrated content management, Sprinklr is stronger in customer experience management for multi-channel marketing.
Features: Oracle WebCenter offers integrated content management, collaboration tools, and portal management essential for a unified digital workspace. Sprinklr provides advanced social listening, engagement tools, and audience targeting, prioritizing social media interactions.
Room for Improvement: Oracle WebCenter can improve in social media engagement and cloud-based features to enhance flexibility. Its user interface could be streamlined for better user experience. More integration with popular CRM systems might also benefit users. Sprinklr could enhance its traditional content management capabilities for more comprehensive solutions. Some users may find custom rule setups complex, suggesting room for easing rule automation. A more intuitive UI for non-tech-savvy users could be beneficial.
Ease of Deployment and Customer Service: Oracle WebCenter emphasizes IT-supported traditional deployment for complex environments, with commendable technical customer service. Sprinklr offers modern cloud-based deployment for fast implementation, and its customer service is responsive with a consultative approach for dynamic strategies.
Pricing and ROI: Oracle WebCenter requires significant setup investment but offers good ROI for businesses needing content management, suiting larger firms. Sprinklr's variable setup costs may provide a cost-effective option for companies focused on social media engagement, with ROI driven by enhanced outreach and interaction capabilities.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 2.0% |
| Oracle WebCenter | 1.7% |
| Other | 96.3% |
| Company Size | Count |
|---|---|
| Small Business | 3 |
| Midsize Enterprise | 2 |
| Large Enterprise | 10 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Oracle WebCenter is the center of engagement for business powering exceptional experiences for customers, partners, and employees. It connects people, processes, and information with the most complete portfolio of portal, content management, Web experience management, and collaboration technologies.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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