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Omada Identity vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Ranking in Customer Identity and Access Management (CIAM)
6th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
65
Ranking in other categories
User Provisioning Software (5th), Identity Management (IM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Identity Governance Administration (IGA) (3rd)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
10th
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (3rd)
 

Mindshare comparison

As of August 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Omada Identity is 2.6%, up from 1.7% compared to the previous year. The mindshare of Salesforce Identity is 2.4%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Mindshare Distribution
ProductMindshare (%)
Omada Identity2.6%
Salesforce Identity2.4%
Other95.0%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can make resources. You can import them from Azure or Active Directory and put them in an application. For example, if there is an application that uses a lot of Active Directory groups, you can make the groups available for people. If they need to access that application, you can tell them the resource groups you have for that application. People can do everything by themselves. They do not need anybody else. They can just go to the Omada portal, and they can do it all by themselves. That is terrific."
"Omada Identity has positively impacted my organization as we have quite a lot of customers being satisfied and remaining connected to us for very long periods because of how satisfied they are with the product."
"Omada Identity has improved our security posture by defining multiple roles and managing access control based on birthright access and custom approval levels, with role mining ensuring the automatic correlation of tasks and permissions according to job titles."
"The identity governance and administration features are also really good in Omada."
"As per my experience, the best features Omada Identity offers include excellent identity management where you can track user activities."
"Omada offers a technical solution that addresses both our needs."
"The customer success and support teams have been crucial."
"Omada Identity saves time in provisioning access for identities as it is linked to the HR system, allowing onboarding and offboarding to be done automatically; this includes the automatic creation of access roles."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"Salesforce Identity is a very user-friendly solution."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"The solution is very easy to understand."
 

Cons

"Right now, I don't feel that I have any influence on the features that they are delivering to us."
"If you're running Omada on a cloud service, you may have some issues deploying the newest release. Sometimes, the latest release doesn't adapt to the processes we have already installed. Identity Access Management is a critical system for our organization, and we need to ensure that everyone has the same access as they did before the release."
"I chose a rating of eight out of ten for Omada Identity mainly due to the single sign-on functionality being the only aspect I feel could be better."
"Omada Identity's user interface needs improvement, especially for new users."
"The difference in how organizations are managed could be a bit clearer."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"When you do a recalculation of an identity, it's hard to understand what was incorrect before you started the recalculation, and which values are actually updated... all you see are all the new fields that are provisioned, instead of seeing only the fields that are changed."
"The backend is pretty good but the self-service request access screen, the GUI, needs improvement. It's an old-fashioned screen. Also, Omada has reports, but I wouldn't dare show them to the business because they look like they're from 1995. I know they are working on these things and that’s good, because they’re really needed."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"The product is slow."
"Salesforce Identity needs more expertise in the application."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
 

Pricing and Cost Advice

"The pricing is too high for SMBs."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"Omada Identity is very reasonably and competitively priced."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
7%
Government
6%
Financial Services Firm
21%
Manufacturing Company
8%
Comms Service Provider
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise53
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Omada Identity Cloud?
Omada Identity is not a cheap license; it is on the expensive side, and there are certainly cheaper options available. However, I think the benefits outweigh the costs. I recognize that the cloud l...
What needs improvement with Omada Identity Cloud?
Omada Identity could be improved by revamping the password system because the one in place currently does not align well with modern standards. I believe they would like to enhance it, but currentl...
What is your primary use case for Omada Identity Cloud?
Omada Identity serves as our primary identity and governance system for the entire bank and all applications and platforms, enabling central governance and administration and provisioning of resour...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
No data available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Omada Identity vs. Salesforce Identity and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.