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Microsoft Entra ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Salesforce Identity
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (10th)
 

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 9.2%, down 26.3% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 17.9% mindshare, down 22.7% since last year.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID9.2%
Okta Platform10.3%
Auth0 Platform6.0%
Other74.5%
Single Sign-On (SSO)
Mobile Identity Mindshare Distribution
ProductMindshare (%)
Salesforce Identity17.9%
Oracle Identity Governance21.5%
MicroStrategy Usher17.6%
Other43.0%
Mobile Identity
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features of Microsoft Entra ID that I appreciate the most include the incredible value we have found in the MFA piece along with Conditional Access."
"It has made our work easier in that it’s simplified everything for us."
"The features of Microsoft Entra ID that I find most valuable include the ability to define service principles and assign permissions."
"Microsoft Entra ID as a whole has created a lot of business for us; since we're doing this every day, the impact is pretty huge."
"Our most valuable features are conditional access and Azure application proxy."
"After implementing Conditional Access policies in Microsoft Entra ID, we observed significant improvements in our security metrics, with unauthorized access attempts reduced by approximately 60 to 80% due to strict policy enforcement, MFA adoption rate increasing to nearly 100% for critical applications, and the ability to automatically block or challenge a higher number of risky sign-ins detected by the system while also seeing a significant decrease in security incidents related to identity compromise after implementation."
"Moving to the cloud has saved us a lot of costs and actually, it's a very good experience."
"Multi-factor authentication (MFA) has improved our customers' security posture. Multi-factor authentication has two layers of authentication, which helps in case you input your credentials into a phishing website and then it has access to your credentials. So if they use your credentials, then you have proof on your phone that was sent to the end user."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"Salesforce Identity is a very user-friendly solution."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The solution is very easy to understand."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
 

Cons

"I want to see more features to improve security, such as integrated user behavior analysis."
"There are a lot of areas where the data from a reporting standpoint is extremely granular. It is great that you're able to get to that data; at the same time, unless you actually are hands-on with the tool, it can sometimes be overwhelming to be able to decipher what that means."
"The technical support could improve by having a faster response time."
"Compared to what we can do on-prem, Azure AD lacks a feature for multiple hierarchical groups."
"To look at more documentation, engineering, or an open standard would be nice."
"The support is a bit slow."
"Tech support has its up and downs. So, sometimes it will take one week, and other times two weeks to resolve a case."
"Everything should be in one package. There are so many different packages."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The product is slow."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce Identity needs more expertise in the application."
 

Pricing and Cost Advice

"The price is good, and we have no complaints."
"The price is affordable, and we pay around $100 per month."
"I am not involved in the pricing or licensing, so I can't speak to that."
"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
"The product's price is in the midrange."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"The solution can be cheaper."
"If you have a different IDP today, I would take a close look at what your licensing looks like, then reevaluate the licensing that you have with Microsoft 365, and see if you're covered for some of this other stuff. Folks sometimes don't realize that, "Oh, I'm licensed for that service in Azure." This becomes one of those situations where you have the "aha" moment, "Oh, I didn't know we can do that. Alright, let's go down this road." Then, they start to have conversations with Microsoft to see what they can gain. I would recommend that they work closely with their TAM, just to make sure that they are getting the right level of service. They may just not be aware of what is available to them."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
Financial Services Firm
22%
Construction Company
7%
Comms Service Provider
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise41
Large Enterprise161
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft, Okta, One Identity and others in Single Sign-On (SSO). Updated: June 2026.
902,456 professionals have used our research since 2012.