Try our new research platform with insights from 80,000+ expert users

Microsoft Entra ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Salesforce Identity
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
5
Ranking in other categories
Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (10th)
 

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 19.1%, down 25.9% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 16.7% mindshare, down 17.9% since last year.
Single Sign-On (SSO) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID19.1%
Okta Workforce Identity7.9%
Auth07.5%
Other65.5%
Single Sign-On (SSO)
Mobile Identity Market Share Distribution
ProductMarket Share (%)
Salesforce Identity16.7%
Oracle Identity Governance27.8%
MicroStrategy Usher16.7%
Other38.8%
Mobile Identity
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The interface is well laid out and it is easy to navigate."
"The most valuable feature is that it is very easy to implement, you don't need a lot of effort to set up the solution. This is the most advantageous point, that you can do anything on Azure without taking too much time."
"The most valuable feature of this solution is that is easy to use."
"It is one of those costs where you can't really quantify a return on investment. In the grand scheme of things, if we didn't have it, we would probably have a lot more breaches. It would be a lot harder to detect issues because we would have people using static usernames and passwords for various sites, making us open to a lot more attacks. The amount of security and benefit that we get out of it is not quantifiable but the return of investment from a qualitative point of view is much higher than not having it."
"Azure Active Directory's single sign-on feature has been helpful because users don't need to authenticate again and again each time they access it. Users only need to sign in the first time, and Azure handles everything. We haven't experienced any errors or security-related issues in the past four years. Many people use our protection servers from outside, requiring multi-factor authentication. Each authentication is logged precisely."
"Microsoft Entra ID scales effectively with the growing needs of our organization, as we have never faced any challenges with its scalability."
"When logging on to Azure AD it's pretty quick."
"The most valuable feature is the single sign-on, which allows any application that is SAML or OAuth compatible to use Azure as an identity provider for seamless sign-in."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The solution is very easy to understand."
"Salesforce Identity is a very user-friendly solution."
 

Cons

"Private access and internet access should be available in a less expensive licensing model."
"Something that I definitely expect is improvement in the UI and UX for frontline workers, especially for non-tech savvy individuals."
"The security policy of Azure Active Directory should be based on a matrix so that we can easily visualize which users have access to what."
"There is a concept of cross-tenant trust relationships, which I believe Microsoft is actively pursuing. That is something which in the coming days and years to come by will be very key to the success of Azure Active Directory, because many organizations are going into mergers and acquisitions or spinning off new companies. They will still have to access the old tenant information because of multiple legal reasons, compliance reasons, and all those things. So, there should be some level of tenant-level trust functionality, where you can bring people from other tenants to access some part of your tenant application. So, that is an area which is growing. I believe Microsoft is actively pursuing this, and it will be an interesting piece."
"Its price should be improved. It is very expensive for Turkish people."
"Adding a new account can be tricky."
"ESAE management, especially the admin tools, could be improved. It should be built in by the vendor, and I shouldn't have to add patches or updates to connect to my domain directly. It should be added by default. The price could be better."
"Azure Active Directory could be made easier to use. We have large amounts of data and storage. We are looking for video files and media content for applications, we will think about options, such as cloud storage or a CDN."
"Salesforce Identity needs more expertise in the application."
"The product is slow."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
 

Pricing and Cost Advice

"I'd recommend Azure Active Directory if you are a big company. For small or medium companies, it's probably not the best idea in the world because of the pricing. If you are a small company, you can probably deploy your own solutions because you're not handling a website with tons of traffic. If you are not like Adidas, Nike, or Walmart, you can do it in a way that is more localized than handling everything through a big price solution. However, Azure tends to provide you with solutions that are easier to use. If it was cheaper, I'd definitely recommend going for it."
"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
"Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."
"The price of the solution was reasonable."
"Azure has an educational package available for students with a variety of licenses and different software available."
"The price is fair. It's not very expensive given what they offer."
"It's relatively inexpensive in comparison with third-party solutions. It's highly available and supported by Microsoft Azure in our enterprise agreements. With the addition of their B2C tenants, it's hard to beat from a cost perspective now."
"There are four different levels of subscription including the free level, one that includes the Office 365 applications, the Premium 1 (P1) level, and the Premium 2 (P2) level."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
report
Use our free recommendation engine to learn which Single Sign-On (SSO) solutions are best for your needs.
872,778 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Financial Services Firm
20%
Manufacturing Company
11%
Computer Software Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What is your primary use case for Salesforce Identity?
We get network-related cases on Salesforce Identity and work on them.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft, Okta, Ping Identity and others in Single Sign-On (SSO). Updated: October 2025.
872,778 professionals have used our research since 2012.