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Microsoft Entra ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Salesforce Identity
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (10th)
 

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 9.0%, down 24.1% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 19.9% mindshare, up 16.7% since last year.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID9.0%
Okta Platform10.3%
Auth0 Platform6.2%
Other74.5%
Single Sign-On (SSO)
Mobile Identity Mindshare Distribution
ProductMindshare (%)
Salesforce Identity19.9%
Oracle Identity Governance23.3%
MicroStrategy Usher18.1%
Other38.699999999999996%
Mobile Identity
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This product has improved our overall security posture."
"It is a really nice tool and we have a license for the more complex model."
"I like Azure AD's conditional access policies. Microsoft Entra provides a single pane of glass for managing user access, improving the overall user experience."
"Bringing our many hundreds of applications onto Azure Active Directory single sign-on authentication has had a big impact on users' productivity, usage, and adoption of enterprise applications because they don't need to log in."
"The most valuable feature of this solution is that is easy to use."
"The scalability capabilities are quite high."
"Microsoft Entra ID makes work easier; compared to competitors, it is easier to use, easier to navigate, and more customizable, which makes it a better choice."
"I find the conditional access policies to be the most valuable. They provide a lot of granularity in determining where the users can log in from, how they log in, and what they have access to."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The solution is very easy to understand."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"Salesforce Identity is a very user-friendly solution."
 

Cons

"The solution can improve the educational portion because it is an administration cost."
"The implementation of other third-party MFA such as Okta or Duo could be improved, even though Duo is integratable. The response from actual support tickets is a bit laggy, and I would like them to be more responsive."
"The product needs to be more user-friendly."
"I think the solution can improve by making the consumption of that data easier for our customers."
"I would rate their technical support a six out of ten. It requires starting at the bottom and working our way up, which is time-consuming."
"The automation aspects of Entra ID could be improved, particularly when automating through different providers and SDKs. It's somewhat clunky to automate ID management, but it's great once it's set up. I would also like to see better Terraform support."
"The B2B Federation functionality is not perfect and could be improved. It is not on the same level that we could have if it were being used on-premises. It offers a different experience, which is a bit complicated and has some additional drawbacks."
"We'd like to be able to link to non-Mircosft products, like Linux."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce Identity needs more expertise in the application."
"The product is slow."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
 

Pricing and Cost Advice

"Licensing fees are paid monthly."
"Licensing is easy."
"We have a yearly license."
"It can be a bit expensive for organizations, but they do have different pricing models. Their free tier can be used on a personal level, but for an organization, the licenses might be a bit expensive. In general, the licenses can become cheaper, which will make it accessible for more people."
"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."
"It is not too expensive."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"Azure AD comes with Office 365, so we are just paying for the Office 365 license."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
8%
Manufacturing Company
8%
Government
7%
Financial Services Firm
21%
Comms Service Provider
8%
Manufacturing Company
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Okta, Microsoft, Cisco and others in Single Sign-On (SSO). Updated: July 2026.
909,153 professionals have used our research since 2012.