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Microsoft Entra ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Salesforce Identity
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (9th)
 

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 9.8%, down 26.9% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 16.7% mindshare, down 29.2% since last year.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID9.8%
Okta Platform10.4%
Auth0 Platform6.1%
Other73.69999999999999%
Single Sign-On (SSO)
Mobile Identity Mindshare Distribution
ProductMindshare (%)
Salesforce Identity16.7%
Oracle Identity Governance22.0%
MicroStrategy Usher17.7%
Other43.599999999999994%
Mobile Identity
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Its ability to provide secure connections to people at all locations is the most valuable. It is mostly used by enterprises."
"Azure AD makes our work a lot easier."
"After the move to Azure AD, the security level is high."
"When it comes to ROI, there is low friction and a high, immediate return on investment."
"The peace of mind from a security perspective and knowing that we have all the data that we need to, along with the assurance that people are only accessing resources when they need to and where they are, is everything."
"It enhanced our end user experience quite a bit. Instead of the days of having to contact the service desk with challenges for choosing their password, users can go in and do it themselves locally, regardless of where they are in the world. This has certainly made it a better experience accessing their applications. Previously, a lot of times, they had to remember multiple usernames and passwords for different systems. This solution brings it all together, using a single sign-on experience."
"The portal version of the Azure active directory is pretty robust."
"The two-step authentication is the most valuable."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"Salesforce Identity is a very user-friendly solution."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The solution is very easy to understand."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
 

Cons

"The product needs to be more user-friendly."
"The role-based access control can be improved. Normally, the role-based access control has different privileges. Each role, such as administrator or user, has different privileges, and the setup rules for them should be defined automatically rather than doing it manually."
"I would like to dive into some of the things that we saw today around the workflows at this Microsoft event. I cannot say that they need to make it better because I do not have much experience with it, but something that is always applicable to Microsoft is that they need to be able to integrate with their competitors. If you look at IDP, they do not integrate with Okta."
"The solution was difficult to scale because the group's configuration was complex."
"From time to time it takes a little bit of time to replicate, with some of the applications—something like five to 10 minutes."
"There are some features, where if you want to access them, then you need to make use of PowerShell. If someone is not really versed in PowerShell scripting, then they would definitely have issues using some of those features in Azure Active Directory."
"Transitioning to the cloud is very difficult. They need the training to make it easier."
"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there are customers with other network challenges, and it takes a while for synchronization to happen to the cloud."
"The product is slow."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce Identity needs more expertise in the application."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
 

Pricing and Cost Advice

"Pricing could always be better. You pay the premium for Microsoft. Sometimes, it is worth it, and at other times, you wish to have more licensing options, especially for smaller companies."
"The product's price is in the midrange."
"Azure AD's pricing is comprehensive and affordable. The prices are easy to understand, and the licenses include a variety of security monitoring and additional features."
"Microsoft is so expensive. You know it is expensive when a Fortune 100 company like ours is complaining about the cost. That has been a big thing for me. When I really want to use an Azure service, it is very hard for me to justify the cost, especially with Microsoft support."
"We pay a yearly license. Licenses are very expensive."
"Entra's pricing is somewhat higher compared to AWS."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"It comes free with the Microsoft account. We have a yearly agreement, and all products are covered under it."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
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894,668 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
Financial Services Firm
22%
Manufacturing Company
9%
Comms Service Provider
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft, Okta, Cisco and others in Single Sign-On (SSO). Updated: April 2026.
894,668 professionals have used our research since 2012.