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Microsoft Entra ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
235
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Salesforce Identity
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
5
Ranking in other categories
Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (10th)
 

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 19.9%, down 25.9% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 16.7% mindshare, up 15.6% since last year.
Single Sign-On (SSO) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID19.9%
Okta Workforce Identity8.2%
Auth07.8%
Other64.1%
Single Sign-On (SSO)
Mobile Identity Market Share Distribution
ProductMarket Share (%)
Salesforce Identity16.7%
Oracle Identity Governance27.8%
MicroStrategy Usher16.7%
Other38.8%
Mobile Identity
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The cloud security part is very valuable. Security is the most important thing in today's world. With Azure Active Directory, there are some features that tell you how you need to improve your security level. It informs you if you set up certain policies, e.g., this is where my users sign in. It tends to let you know if your organization has been breached with this security set up. Therefore, it is easier to know when you have been breached, especially if you set up a Conditional Access policy for your organization."
"Microsoft Authenticator is highly secure."
"The features I find most valuable are conditional access, privilege management, and dynamic groups."
"The most valuable features of Microsoft Entra ID are the login and the conditional access pieces."
"Federated identity management is a great feature for the zero-trust model."
"Microsoft Entra ID has helped us defend against token theft and nation-state attacks."
"Entra ID can be deployed using a hybrid model for organizations with a significant on-premises presence, or in a fully cloud-based setup for those that do not."
"The main valuable feature is the integration into a single console, which includes authentication service and endpoint security."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
"Salesforce Identity is a very user-friendly solution."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The solution is very easy to understand."
 

Cons

"Microsoft support has some room for improvement. I avoid contacting them because it can be time-consuming. They don't necessarily find the solution, but you have to be on call for them to connect and do things on your system remotely. You have to schedule a time to meet with them, and it's somewhat inconvenient."
"The Azure AD Application Proxy, which helps you publish applications in a secure way, has room for improvement. We are moving from another solution into the Application Proxy and it's quite detailed. Depending on the role you're signing in as, you can end up at different websites, which wasn't an issue with our old solution."
"Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents."
"Customers should be informed that public review features are not intended for production use."
"The transition from on-prem Active Directory to the Azure Cloud was difficult because there aren't group policy objectives."
"Sometimes, level-one support lacks the immediate information needed, causing delays in receiving appropriate support."
"The response from actual support tickets is a bit laggy, and I would like them to be more responsive."
"There are no specific areas where improvement is needed at the moment. Everything has been good so far."
"The product is slow."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce Identity needs more expertise in the application."
 

Pricing and Cost Advice

"The solution was fairly priced the last time I checked the costs."
"It is costly."
"We have a yearly license."
"The price of the solution was reasonable."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
"It is good. We have Office 365 E3, and then that is tied in with Azure Active Directory. I believe that we only have to pay for our technician-level access or IT department access for Azure Active Directory Premium, which I am sure they call Entra Premium P2 licensing, so it is not a very large cost. We just adopted that, and that gives us a lot of insights into user security that we would not otherwise have."
"MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
"Entra's pricing is somewhat higher compared to AWS."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
Financial Services Firm
19%
Manufacturing Company
10%
Computer Software Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What is your primary use case for Salesforce Identity?
We get network-related cases on Salesforce Identity and work on them.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft, Okta, Ping Identity and others in Single Sign-On (SSO). Updated: September 2025.
867,370 professionals have used our research since 2012.