Microsoft Entra ID vs Salesforce Identity comparison

The compared Microsoft and Salesforce solutions aren't in the same category. Microsoft is ranked #1 in SSO , with an average rating of 8.7, and holds a 25.5% mindshare in the category. Salesforce is ranked #3 in MI , with an average rating of 8.0, and holds a 16.7% mindshare. Additionally, 95% of Microsoft users are willing to recommend the solution, compared to 100% of Salesforce users who would recommend it.

Microsoft Entra ID

Read 234 Microsoft Entra ID reviews

25,521 Views
7,146 Comparison Views

95% willing to recommend

Salesforce Identity

Read 5 Salesforce Identity reviews

749 Views
15 Comparison Views

100% willing to recommend

Microsoft Entra ID

Salesforce Identity

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Microsoft Entra ID and Salesforce Identity based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Okta, Ping Identity and others in Single Sign-On (SSO).

To learn more, read our detailed Single Sign-On (SSO) Report (Updated: July 2025).

Buyer's Guide

Single Sign-On (SSO)

July 2025

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Helped 864,053 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra ID

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

234

Ranking in other categories

Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)

Salesforce Identity

Average Rating

8.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (9th)

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 25.5%, up 25.5% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 16.7% mindshare.

Single Sign-On (SSO)

Mobile Identity

Featured Reviews

Bahram Piri

Chief Executive Officer & Founder at IDmelon Technologies

Security focus and seamless implementation increase platform productivity

Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

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Mitesh (Mitesh) Kumar

Salesforce Project Delivery Manager at Techforce Services Pty Ltd

Adheres to the data privacy regulations of each region, easy to learn and offers strong security features

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature for us is the B2C functionality of Microsoft Entra ID, which is essential due to our need for external and internal users to log into our system."

"Azure Active Directory has been very useful for our company, it is not difficult to use."

"Entra ID can be deployed using a hybrid model for organizations with a significant on-premises presence, or in a fully cloud-based setup for those that do not."

"It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on."

"With the Microsoft Entra ID platform, our company productivity is much higher, the performance is much higher, and it means that at the end of the day, we do the job with fewer people, saving costs."

"Azure AD has features that have helped improve our security posture."

"Entra ID enables us to implement security easily and effectively."

"User and device management is the most valuable feature."

More Microsoft Entra ID pros

"The solution is very easy to understand."

"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."

"Salesforce Identity is a very user-friendly solution."

"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."

"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."

Cons

"Adding a new account can be tricky."

"I would rate it an eight out of ten. The price plays a factor in the rating."

"When it comes to Azure, creating certain things or getting different resources isn't very clear. You need a certain level of knowledge of the system. It could be a little bit more friendly so that some of the things can be done easily, but after everything is created, it's easy to use."

"Microsoft is working with Microsoft Identity Manager for Active Directory on-premise. It will be very important to have these identity management solutions directly in Azure Active Directory. It's very important to have some kind of Azure identity manager as a technology for identity and access management for working both in the cloud and inside the Azure suite."

"The role-based access control can be improved. Normally, the role-based access control has different privileges. Each role, such as administrator or user, has different privileges, and the setup rules for them should be defined automatically rather than doing it manually."

"The implementation of other third-party MFA such as Okta or Duo could be improved, even though Duo is integratable. The response from actual support tickets is a bit laggy, and I would like them to be more responsive."

"Technical support could be better."

"From time to time it takes a little bit of time to replicate, with some of the applications—something like five to 10 minutes. I know that the design is not supposed to enable real-time replication with some of the applications. But, as an administrator, I would like to run a specific change or modification in Azure Active Directory and see it replicated almost immediately."

More Microsoft Entra ID cons

"The product is slow."

"The interface should be simplified and the dashboard has a lot of options but could be improved."

"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."

"Salesforce Identity needs more expertise in the application."

"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."

Pricing and Cost Advice

"The price is fair. It's not very expensive given what they offer."

"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."

"It is not too expensive."

"Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."

"Azure AD's pricing is comprehensive and affordable. The prices are easy to understand, and the licenses include a variety of security monitoring and additional features."

"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."

"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."

"We are currently on the education plan, so the price is slightly better than the development plan."

More Microsoft Entra ID pricing and cost advice

"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."

"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Government

Financial Services Firm

17%

Manufacturing Company

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?

We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...

See all answers

What do you like most about Azure Active Directory?

It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.

See all answers

What is your experience regarding pricing and costs for Azure Active Directory?

Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...

See all answers

What do you like most about Salesforce Identity?

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.

See all answers

What needs improvement with Salesforce Identity?

The product is slow.

See all answers

What is your primary use case for Salesforce Identity?

We get network-related cases on Salesforce Identity and work on them.

See all answers

Comparisons

Google Cloud Identity vs Microsoft Entra ID

Compared 11% of the time

Microsoft Intune vs Microsoft Entra ID

Compared 9% of the time

Okta Workforce Identity vs Microsoft Entra ID

Compared 6% of the time

Auth0 vs Microsoft Entra ID

Compared 5% of the time

Amazon Cognito vs Microsoft Entra ID

Compared 5% of the time

More Microsoft Entra ID Competitors

SailPoint Identity Security Cloud vs Salesforce Identity

Compared 26% of the time

Auth0 vs Salesforce Identity

Compared 17% of the time

SAP Customer Identity and Access Management vs Salesforce Identity

Compared 13% of the time

Okta Workforce Identity vs Salesforce Identity

Compared 10% of the time

Okta Customer Identity vs Salesforce Identity

Compared 10% of the time

More Salesforce Identity Competitors

Product Reports

Buyer's Guide

Microsoft Entra ID

July 2025

Download Microsoft Entra ID product report

Buyer's Guide

Customer Identity and Access Management (CIAM)

July 2025

Download Salesforce Identity product report

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator

No data available

Interactive Demo

Microsoft

Demo not available

Salesforce

Overview

Microsoft Entra ID is used for extending on-premises Active Directory to the cloud, managing application access, enabling multi-factor authentication, and single sign-on. It facilitates policy enforcement and secure access, ensuring centralized identity management across cloud and on-premises resources.

Organizations utilize Microsoft Entra ID for robust user and group management, identity synchronization, and conditional access. Its seamless integration with third-party apps, scalability, and support for remote work make it a preferred choice. The admin center streamlines identity and access tasks, enhancing efficiency and security with features like privileged identity management and audit logs.

What are the key features of Microsoft Entra ID?

Single Sign-On: Simplifies user access to multiple applications with one login.
Multifactor Authentication: Enhances security by requiring additional verification.
Conditional Access: Establishes policies that determine how users' access cloud apps.
Integration: Easily integrates with various third-party applications.
User Identity Protection: Safeguards user identities from threats.
Privileged Identity Management: Manages elevated access to sensitive resources.
Audit Logs: Provides thorough activity logs for oversight and compliance.

What benefits should users look for in Microsoft Entra ID reviews?

Enhanced Security: Offers strong multifactor authentication and identity protection.
Administrative Efficiency: Simplifies identity and access management tasks.
Scalability: Supports growing user bases and remote work environments.
Integration Capabilities: Compatible with numerous third-party applications.
User-Friendly Interface: Makes managing user identities straightforward.

Microsoft Entra ID implementation varies across industries. Tech firms leverage it for secure, scalable access management, while healthcare organizations utilize its identity protection features to safeguard patient data. Educational institutions adopt Entra ID for streamlined user management and policy enforcement, ensuring secure access for students and staff across on-premises and cloud resources.

Microsoft

Salesforce Identity provides a single, trusted identity for employees, partners, and customers, so that you can manage apps, users, and data sharing with simplicity and transparency.

Salesforce

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.

SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle

Find out what your peers are saying about Microsoft, Okta, Ping Identity and others in Single Sign-On (SSO). Updated: July 2025.

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