Salesforce Identity Reviews

Name: Salesforce Identity
Brand: Salesforce
Rating: 4.0 (5 reviews)

Vendor: Salesforce

4.0 out of 5

5 reviews
100% willing to recommend

Leave a review

What is Salesforce Identity?

Salesforce Identity provides a single, trusted identity for employees, partners, and customers, so that you can manage apps, users, and data sharing with simplicity and transparency.

Get the Salesforce Identity Buyer's Guide and find out what your peers are saying about Salesforce Identity, Auth0, ForgeRock and more!

Salesforce Identity is the #3 ranked solution in top Mobile Identity solutions and #10 ranked solution in top Customer Identity and Access Management (CIAM) solutions. PeerSpot users give Salesforce Identity an average rating of 8.0 out of 10. Salesforce Identity is most commonly compared to Auth0: Salesforce Identity vs Auth0. Salesforce Identity is popular among the large enterprise segment, accounting for 61% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 18% of all views.

Buyer's Guide

Oracle Identity Governance vs. Salesforce Identity

July 2025

Get the report

Helped 866,561 peers since 2012

Featured Salesforce Identity reviews

Mitesh (Mitesh) Kumar

Salesforce Project Delivery Manager at Techforce Services Pty Ltd

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Read full review

Mrunali Khobragade

Network engineer at Wipro Technologies

We get network-related cases on Salesforce Identity and work on them The solution is very easy to understand. It is very beneficial for our company for security purposes. It's very user-friendly. We do not find any difficulty using the tool. The solution has a positive effect on our compliance…

Read full review

reviewer1553469

Digital Strategy Consultant at a consultancy with 11-50 employees

It was for a client, and it helped them a lot to organize their retail. It made it easier for them to expand across all the target areas that they had marked. They got very good support, which helped a lot in organizing their staff. This is one of the best platforms in this area.

Read full review

Salesforce Identity mindshare

As of September 2025, the mindshare of Salesforce Identity in the Mobile Identity category stands at 16.7%, up from 15.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Mobile Identity Market Share Distribution
Product	Market Share (%)
Salesforce Identity	16.7%
Oracle Identity Governance	27.8%
MicroStrategy Usher	16.7%
Other	38.8%

Mobile Identity

Key learnings from peers

Valuable Features

Valuable features of Salesforce Identity include intuitive user experience and comprehensive platform integration. It enables pipeline management and facilitates quick communication with management. It offers seamless lifecycle management from lead generation to post-sale support. Users benefit from its user-friendly interface and ample training resources. It significantly enhances security and compliance for organizations.

"The solution is very easy to understand."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"Salesforce Identity is a very user-friendly solution."

Room for Improvement

Salesforce Identity is criticized for its complex interface and dashboard, requiring extensive training. Users desire a simplified layout with a single comprehensive dashboard. Integration of AI for marketing activities is a sought-after feature. The system’s usability relies heavily on technical expertise, and a preference for a plug-and-play setup is expressed. Customer support does not consistently meet expectations. Performance is noted as slow, which affects efficiency.

"The product is slow."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"Salesforce Identity needs more expertise in the application."

Pricing

"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."

Popular Use Cases

Salesforce Identity is used by companies to facilitate communication during pipeline management, support e-commerce platforms expanding across multiple locations, and register customers efficiently. It functions as an identity provider to centralize user authentication for portals on different technologies, aiding fashion brands and various B2C businesses. Additionally, organizations handle network-related cases using Salesforce Identity.

Deployment

Salesforce Identity's initial setup is cloud-based and straightforward. Many found installation easy, backed by strong support from the company, experiencing no issues. Setup is not seen as complex, requiring roughly 15 minutes for deployment. Users appreciate the use of Salesforce's dedicated cloud platform.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Salesforce Identity Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews

Financial Services Firm

18%

Manufacturing Company

10%

Computer Software Company

Hospitality Company

Government

Retailer

Comms Service Provider

Insurance Company

Energy/Utilities Company

Performing Arts

Wholesaler/Distributor

Logistics Company

Outsourcing Company

Transportation Company

University

Construction Company

Healthcare Company

Recreational Facilities/Services Company

Recruiting/Hr Firm

Consumer Goods Company

Legal Firm

Marketing Services Firm

Non Profit

Non Tech Company

Educational Organization

Pharma/Biotech Company

Compare Salesforce Identity with alternative products

Learn more about Salesforce Identity

Salesforce Identity customers

SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle

Product Categories

Mobile Identity

Customer Identity and Access Management (CIAM)

Popular Comparisons

Auth0 vs Salesforce Identity

ForgeRock vs Salesforce Identity

CyberArk Identity vs Salesforce Identity

Okta Customer Identity vs Salesforce Identity

SAP Customer Identity and Access Management vs Salesforce Identity

See all alternatives

Salesforce Identity Reviews Summary
Author info	Rating	Review Summary
Salesforce Project Delivery Manager at Techforce Services Pty Ltd	3.5	We use Salesforce Identity to centralize user authentication, particularly in B2C. It's valuable for its comprehensive platform and ease of learning, though improvements are needed in ease of implementation and customer support for a better experience.
Network engineer at Wipro Technologies	4.5	We use Salesforce Identity primarily for network-related cases, benefiting from its user-friendly nature and positive impact on compliance. While it's beneficial for security, the product is slow. We considered alternatives like Jira for handling cases via logs.
Digital Strategy Consultant at a consultancy with 11-50 employees	4.5	No summary available
Pre Sales Engineer at Jawraa	3.5	No summary available
Manager of Stragetic Accounts at Ondu	4.0	I use Salesforce Identity to support customer registration because it is user-friendly and intuitive. However, it requires more expertise in its application. I did not use any previous or alternate solutions and have not indicated a specific cloud provider.