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Auth0 Platform vs Salesforce Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0 Platform
Ranking in Customer Identity and Access Management (CIAM)
2nd
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
41
Ranking in other categories
Single Sign-On (SSO) (4th), Access Management (3rd), AI IT Support (3rd)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
10th
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (2nd)
 

Mindshare comparison

As of November 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 Platform is 11.4%, down from 17.3% compared to the previous year. The mindshare of Salesforce Identity is 2.7%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Mindshare Distribution
ProductMindshare (%)
Auth0 Platform11.4%
Salesforce Identity2.7%
Other85.9%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Identity workflows have transformed how we secure logins and manage user access daily
There are different elements to the best features Auth0 Platform offers, and I have touched on them, particularly the ability to help applications authenticate and authorize their users and manage their identities. A big point is identity federation, allowing connections across multiple identity providers, enabling users to log in using existing accounts due to databases and enterprise identity systems. A strong security feature is provided, particularly with their MFA, multi-factor authentication, which includes bot detection and brute-force protection, along with breached password detection, which is really good as an added extra. Auth0 Platform has positively impacted our organization, particularly in terms of usability. While we are not selling it directly, I find the platform easy to use for authenticating different users. Our own services team handles the implementation, so I cannot comment on the ease of that process. However, whenever we have had contracts and bids to roll out services, it has been really easy. We have seen improved security due to the implementation of Auth0 Platform. User management, such as creating and deleting users, is all about enhancing the user experience, which is massive. We assist with password resets and account linking. The time to implement is shorter, and we maintain a consistent user experience with a secure login flow, benefiting from a faster implementation due to the universal login, providing a hosted login page customizable by developers.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It offers stronger security and flexibility with API keys, which are generated on runtime."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
"It has improved our organization by providing login authentication for a mobile app."
"Auth0 Platform is especially helpful if you are dealing with a customer-facing application."
"There have been many improvements in our cloud technology since we are using Auth0 Platform, and it reduces our development time while providing many features to integrate and utilize so that everything is available in one place and we can develop our application faster, which minimizes our time and maximizes utilization."
"It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process."
"After migrating to Auth0 from a custom authentication system, we noticed substantial improvements in developer productivity, auth-related implementations, and reduced login flow flaky tests."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"Salesforce Identity is a very user-friendly solution."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The solution is very easy to understand."
 

Cons

"There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that."
"The Management API could be improved so it's easier to get user information."
"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."
"In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them."
"Auth0 Platform is not as flexible compared to ForgeRock or IBM Security Access Manager."
"One of the sought features in our company that we would like Auth0 Platform to improve is the adoption of new features and how quickly they are integrated."
"The pricing should be lower. A reduction of 20-25% would be great."
"Auth0 Platform could improve by allowing more than three enterprise connections, as I remember it being three."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The product is slow."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"Salesforce Identity needs more expertise in the application."
 

Pricing and Cost Advice

"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"It is a relatively inexpensive product in the industry."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
10%
Comms Service Provider
10%
Outsourcing Company
7%
Financial Services Firm
19%
Manufacturing Company
15%
Comms Service Provider
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise16
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Auth0?
Regarding pricing that I am aware of, clients are happy with the pricing of Auth0 Platform; it is not expensive, and it is okay to establish it from what I know. I have worked more on the implement...
What needs improvement with Auth0?
Auth0 Platform currently does not support the concept of groups, which makes it difficult for grouping users together and assigning them into applications. Also, it does not have any group-based ru...
What is your primary use case for Auth0?
I use Auth0 Platform, and there are a lot of use cases I have built, mainly regarding CIAM and B2C and B2B scenarios. In B2C scenarios, I have worked on many things, primarily on user migrations, b...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Auth0 Platform vs. Salesforce Identity and other solutions. Updated: September 2026.
921,523 professionals have used our research since 2012.