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Netcore Cloud vs Pardot comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Netcore Cloud
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Mobile Marketing and Advertising (6th), Channel Marketing Software (5th), Customer Data Platforms (CDP) (34th)
Pardot
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
12
Ranking in other categories
Marketing Automation (6th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Netcore Cloud is designed for Customer Data Platforms (CDP) and holds a mindshare of 1.7%, down 2.2% compared to last year.
Pardot, on the other hand, focuses on Marketing Automation, holds 3.4% mindshare, down 4.4% since last year.
Customer Data Platforms (CDP)
Marketing Automation
 

Featured Reviews

FP
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.
Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can trigger emails and actions based on their behaviors, which is very beneficial."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The product is stable."
"The solution can be easily integrated with Salesforce."
"Campaign tracking is a valuable feature."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"It has made email marketing quicker and easier."
"The most valuable feature is the customization of the solution."
 

Cons

"Interface and design consistency are my two significant cons for this platform."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"​Technical support has been quick and helpful every time."
"Lacks sufficient free custom fields."
"For new people, the installation of the tool can be difficult."
"The solution is quite expensive, at least, for smaller teams."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
 

Pricing and Cost Advice

"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
"We pay about $4000 a month."
"​Make sure you do not pay for features that you may not need​."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"It is a competitively priced product, considering what it provides."
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Top Industries

By visitors reading reviews
Media Company
22%
Computer Software Company
11%
Comms Service Provider
9%
Healthcare Company
7%
Educational Organization
34%
Computer Software Company
14%
Financial Services Firm
10%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
 

Also Known As

Netcore Smartech, Smartech
No data available
 

Overview

 

Sample Customers

Goair, Koovs.com, Oxigen Wallet, SBI MF
Arketi Group
Find out what your peers are saying about Netcore Cloud vs. Pardot and other solutions. Updated: May 2024.
861,170 professionals have used our research since 2012.