NetApp ASA vs Pure Storage FlashBlade comparison

NetApp and Pure Storage are both solutions in the All-Flash Storage category. NetApp is ranked #25 with an average rating of 9.0, while Pure Storage is ranked #16 with an average rating of 9.0. NetApp holds a 2.0% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 100% of NetApp users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between NetApp ASA and Pure Storage FlashBlade based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed NetApp ASA vs. Pure Storage FlashBlade Report (Updated: June 2025).

Buyer's Guide

NetApp ASA vs. Pure Storage FlashBlade

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of NetApp ASA is 2.0%, up from 0.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Punit Waghela

Technical Specialist at a outsourcing company with 501-1,000 employees

Runs smoothly and provides excellent performance and throughput

I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features is the support, which is excellent."

"The solution is very straightforward to set up."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It has good, reliable, fast storage."

"The most valuable feature of this solution is its ease of use."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The initial setup was extremely simple and straightforward."

"The high availability of the product is the most valuable feature."

More Pure FlashArray X NVMe pros

"I love the SnapMirror and autonomous ransomware protection features."

"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."

"The solution provides many controllers."

"The most valuable feature of this solution is performance."

"The onboarding and integrated monitoring tools are pretty good."

"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."

"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."

More Pure Storage FlashBlade pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"The tool's portfolio is minimal. It is expensive."

"I would like to see replication and DR features in the next release of this solution."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."

"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."

"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."

"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."

"It's on the expensive side, as expected for a niche product."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"The documentational aspect of FlashBlade needs improvement."

"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

"The feature that we're waiting on is better integration with the cell services."

"They need better integration with public clouds along with a better hybrid solution."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."

"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."

"The price could be cheaper."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"I rate the tool's pricing a seven to eight out of ten."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"Our customers have seen a reduction in TCO."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"I feel that the price could always be lowered."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Manufacturing Company

28%

Computer Software Company

13%

Financial Services Firm

Comms Service Provider

Computer Software Company

14%

Educational Organization

12%

Financial Services Firm

11%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for NetApp ASA?

It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, b...

See all answers

What needs improvement with NetApp ASA?

From a partner perspective, the presales tools could use improvement. I'm handling pre-sales and post-sales. From a p...

See all answers

What is your primary use case for NetApp ASA?

The storage is being used for different workloads, including VMware, databases, and web servers. We are a NetApp part...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

NetApp AFF vs NetApp ASA

Compared 47% of the time

Dell PowerStore vs NetApp ASA

Compared 12% of the time

Pure Storage FlashArray vs NetApp ASA

Compared 6% of the time

NetApp NVMe AFF A800 vs NetApp ASA

Compared 6% of the time

HPE Alletra Storage vs NetApp ASA

Compared 5% of the time

More NetApp ASA Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

NetApp AFF vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Enterprise SAN

June 2025

Download NetApp ASA product report

Buyer's Guide

Pure Storage FlashBlade

June 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

The NetApp ASA is an all-flash SAN storage array that delivers industry-leading availability, superior performance, and simplified data management across your hybrid cloud. It is designed for a wide range of workloads, including mission-critical applications, databases, and virtualized environments. NetApp ASA features a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

Benefits

Superior performance for your dedicated SAN environment.
Continuous data access to support your business-critical workloads.
Simple and efficient data management that reduces TCO.
Effortless cloud connectivity with leading integration to Amazon Web Services, Microsoft Azure, Google Cloud, and others.

Features

Ensure mission-critical data is secure and always available: NetApp ASA systems maintain data availability and keep critical applications running with symmetric active-active architecture—backed by NetApp’s Six Nines Data Availability Guarantee.
Safeguard data with built-in application-consistent data protection and achieve business continuity with synchronous disaster recovery.
Superior performance to power your most important applications: Achieve blazing-fast response times across business-critical applications with ASA systems. NetApp supports both NVMe/FC and NVMe/TCP in the ASA A-Series, providing consistent low latency and millions of IOPS in a cluster.
Efficiency and simplicity that drive down TCO: With NetApp ONTAP data management software running on ASA systems, you can enjoy storage savings with 4:1 storage efficiency—guaranteed.

NetApp

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

NetApp ASA vs. Pure Storage FlashBlade

June 2025

Free Report: NetApp ASA vs. Pure Storage FlashBlade

Find out what your peers are saying about NetApp ASA vs. Pure Storage FlashBlade and other solutions. Updated: June 2025.

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