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NetApp ASA vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
12th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp ASA
Ranking in All-Flash Storage
22nd
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Enterprise SAN (5th), NVMe All-Flash Storage Arrays (7th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
211
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of NetApp ASA is 2.0%, up from 1.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.4%
Pure FlashArray X NVMe1.2%
NetApp ASA2.0%
Other90.4%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Punit Waghela - PeerSpot reviewer
Technical Specialist at Softcell Technologies Limited
Runs smoothly and provides excellent performance and throughput
I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.
Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of this solution are its ease of use and performance."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"Technical support has been helpful and responsive."
"The most valuable feature of this solution is its ease of use."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"The solution is scalable."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"I love the SnapMirror and autonomous ransomware protection features."
"I love the SnapMirror and autonomous ransomware protection features."
"The stability of Pure Storage is very very good."
"The amount of throughput that we're getting is really nice."
"The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible."
"The stability is very good. I've done destructive testing on it and never had any type of storage outages from it."
"One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table."
"The management is simple in Pure Storage FlashArray."
"The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring."
"We like the data reduction rates. That has been really helpful. You get 4U of Pure storage replacing something like two racks of spinning disks. One of the things that has contributed to that are the data reduction rates."
 

Cons

"It is on the expensive side."
"The tool's pricing is higher than competitors."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"They could add more support for file storage and different types of storage."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"It is not possible to create a cluster on top of multiple arrays."
"They have a product, FlashBlade, which is their object storage integration, and that's something that we haven't integrated with yet. This might be an area for additional focus as it would play into scalability, because the very nature of object storage is that it's infinitely scalable."
"We would like more extended historical data to help with some of the capacity planning. This is something that we are asking for all the time. E.g., what was the historical performance of this particular volume? So, we would like more historicals."
"I would like to see them lower the costs."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"The price should be lower."
"I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates."
"In the next release of the solution I would like to see Vormetric native block encryption."
 

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."
"The product is expensive."
"As far as the licensing costs, everything is included in the license."
"With VMware, we pay $300,000 annually."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"Pure Storage FlashArray is expensive."
"No storage device is cheap, but Pure Storage is fairly priced and offers what you pay for. You get all the licenses in the future when you purchase a license."
"We are finding the TCO of flash to be lower than SSD implementations."
"The best features come included without any additional cost."
"It's a good price point and it's a solid product for the price."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"You get what you pay for. It is expensive, but it really works."
"We have seen a reduction in total cost of ownership (TCO)."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Manufacturing Company
23%
Computer Software Company
12%
Financial Services Firm
8%
Comms Service Provider
5%
Computer Software Company
16%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise36
Large Enterprise143
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a custome...
What is your primary use case for NetApp ASA?
The most common use cases for NetApp ASA are VMware infrastructures and Microsoft Hyper-V virtualization, and in gene...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp ASA vs. Pure Storage FlashArray and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.