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NetApp ASA vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp ASA
Ranking in All-Flash Storage
27th
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
1
Ranking in other categories
Enterprise SAN (6th), NVMe All-Flash Storage Arrays (10th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of NetApp ASA is 2.0%, up from 0.7% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
reviewer2561733 - PeerSpot reviewer
A tried-and-true technology with good deduplication and support model
I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features. That would allow us to right-size our cost structure outside of the data center and maybe in places like a remote office or another colocation facility. Better interoperability between classes of storage or models of storage at NetApp would be beneficial to us because we can then continue to use NetApp across the board. We would also have some feature parity because we are bought into the ecosystem.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has good, reliable, fast storage."
"The solution is scalable."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"The latency is good."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"All our junior partners can administer the storage arrays. It is simple and easy to use. We don't have to dedicate a whole team of full time people to work on it."
"Deduplication is an excellent feature. I also like the NAS and support."
"The technical support is very good."
"Very stable; no worries about how much it can handle."
"The compression rate is one of the most valuable features of Pure Storage FlashArray. Additionally, it is all-flash storage with excellent IOPS, and hardware failures are very less."
"On a scale of one to ten, where ten is the most comfortable pricing, I rate the solution a nine out of ten."
"It's simple, powerful, and ready to use."
"The performance is very good."
 

Cons

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"The UI for this solution needs to be improved."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"There is room for improvement in the pricing of the product."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"There are some challenges with data encryption and reduction."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"The solution could improve by having a multi-tenant feature."
"I would like FlashArray to add reports that help us forecast our predicted resource needs based on current usage."
"The scalability of the solution is not as good as it probably could be."
"The price of Pure Storage FlashArray could be better."
"The data reduction that we had initially anticipated when we bought Pure and we move over, is way lower than the expected reduction. It depends on the workloads, of course. But that has been a challenge at times."
"I would like to see some improvements on the FlashBlade side around the CIFS space support. I am not super familiar with all the different NAS protocols that they run on their box, but there could be some improvements made on SMB CIFS side."
"We haven't seen ROI."
"They could improve the price."
 

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Given its price, Pure is not the first option."
"The product is expensive."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The licensing is on a yearly basis."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"With VMware, we pay $300,000 annually."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
"I would prefer that they lower their pricing."
"The price is reasonable."
"In terms of other contemporary arrays, Pure is something you need to have a use case for, as it's not priced for you to buy one off-the-shelf. If you have a use case, heavy lift Oracle Databases, any type of noticeable virtual desktop infrastructure (VDI), or need low latency and high throughput, you should consider all-flash at least and probably Pure Storage."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"There is always room for negotiation."
"My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Manufacturing Company
29%
Computer Software Company
14%
Financial Services Firm
8%
Comms Service Provider
6%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is your experience regarding pricing and costs for NetApp ASA?
It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is de...
What needs improvement with NetApp ASA?
I would like to see more in terms of replication between storage classes. They provide different lines of storage. Th...
What is your primary use case for NetApp ASA?
We mostly use the solution for primary storage, and then we also have a secondary set that we are using for secondary...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell Technologies, NetApp, Pure Storage and others in All-Flash Storage. Updated: April 2025.
849,686 professionals have used our research since 2012.