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NetApp AFF vs Pure FlashArray X NVMe comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
NetApp AFF boosts ROI with improved performance, efficiency, reduced costs, and enhanced productivity through flash technology and reliability.
Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
 

Customer Service

Sentiment score
7.7
NetApp AFF's customer service is praised for responsiveness, though some users highlight delay issues in technical support escalation.
Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
The support for NetApp AFF is comprehensive—not just the documentation for self-guided reading, but for simple questions, spare parts, or urgent needs, you can have a contract that enables delivery the next business day or within four hours, depending on your process requirements.
Analyst at a manufacturing company with 1,001-5,000 employees
I have communicated with them, and they are effective and responsive.
Presales Manager at Spartec
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
 

Scalability Issues

Sentiment score
7.6
NetApp AFF offers scalable, non-disruptive expansion, ideal for various enterprise sizes, despite some cost concerns with controllers.
Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
You can add more disks, more disk shelves, or migrate the data seamlessly.
Analyst at a manufacturing company with 1,001-5,000 employees
I would assess the scalability of NetApp AFF as excellent in handling massive data volumes.
Presales Manager at Spartec
It is highly scalable.
Sales Director at systemzwo group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
 

Stability Issues

Sentiment score
8.4
NetApp AFF offers exceptional stability and reliability, with minimal downtime and responsive support, ensuring seamless operation and high availability.
Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
They have always been upgrading very fast and implementing patches to resolve these issues.
Analyst at a manufacturing company with 1,001-5,000 employees
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
 

Room For Improvement

NetApp AFF needs improvements in setup, support, integration, performance, flexibility, latency, monitoring, and management for competitive advantage.
Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
The GUI of ONTAP Command Manager could be better, but the CLI is perfect.
Senior System Engineer at a tech services company with 51-200 employees
Our backup system, Commvault, has an amazing capacity to do compression and deduplication better than NetApp AFF by itself.
Analyst at a manufacturing company with 1,001-5,000 employees
All of this is the same for all product ranges, whether E-series, NetApp AFF, or FAS series, because they are very efficient to respond.
IT Manager at Synergy Computers
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
Sales Director at systemzwo group
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
 

Setup Cost

NetApp AFF offers competitive value with features included, often more cost-effective than Oracle and EMC for comparable performance.
Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
NetApp support is cheaper than Dell support.
Senior System Engineer at a tech services company with 51-200 employees
While it is not cheap, they have introduced a new series of AFF that are more affordable.
Analyst at a manufacturing company with 1,001-5,000 employees
The licensing cost of the product is expensive, and when combined with support, it becomes quite costly.
Presales Manager at Spartec
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
I would rate the solution as an eight out of ten in terms of costliness.
Sales Director at systemzwo group
 

Valuable Features

NetApp AFF excels in speed, low latency, and integration, offering efficient storage, high reliability, and scalability for varied needs.
Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
You can even download the ONTAP simulator and deploy it on your virtualization platform and test almost all features.
Senior System Engineer at a tech services company with 51-200 employees
Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF.
Presales Manager at Spartec
They have 4:1 data reduction techniques, which is really very high. If you have a size of 100 terabytes, you will get 400 terabytes of usable capacity when applying compression, deduplication, or other data reduction technologies.
IT Manager at Synergy Computers
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Sales Director at systemzwo group
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
 

Categories and Ranking

NetApp AFF
Ranking in All-Flash Storage
3rd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
No ranking in other categories
Pure FlashArray X NVMe
Ranking in All-Flash Storage
12th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of NetApp AFF is 17.0%, down from 20.5% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 3.6%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays Market Share Distribution
ProductMarket Share (%)
NetApp AFF17.0%
Pure FlashArray X NVMe3.6%
Other79.4%
NVMe All-Flash Storage Arrays
 

Featured Reviews

KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.
Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
report
Use our free recommendation engine to learn which NVMe All-Flash Storage Arrays solutions are best for your needs.
879,259 professionals have used our research since 2012.
 

Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Manufacturing Company
15%
Computer Software Company
14%
Financial Services Firm
8%
Government
5%
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
 

Questions from the Community

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in the same volume that features is difficult to find in other Storage but the flexi...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended cost is decisively based on the Gartner magic quadrant storage 2020 Net app compa...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matters more than IOPS for your needs, Netapp AFF is the right choice. You can appro...
What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, b...
 

Also Known As

NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
 

Overview

 

Sample Customers

DreamWorks Animation, FICO, Yahoo! Japan
Fremont Bank, Judson ISD, The Nielsen Company
Find out what your peers are saying about NetApp AFF vs. Pure FlashArray X NVMe and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.