HPE Alletra Storage vs NetApp ASA comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #3 with an average rating of 9.0, while NetApp is ranked #24 with an average rating of 9.0. Hewlett Packard Enterprise holds a 9.9% mindshare in AFS, compared to NetApp’s 2.1% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HPE Alletra Storage and NetApp ASA based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HPE Alletra Storage vs. NetApp ASA Report (Updated: July 2025).

Buyer's Guide

HPE Alletra Storage vs. NetApp ASA

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.9%, up from 2.2% compared to the previous year. The mindshare of NetApp ASA is 2.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anand Algesan

Database Administrator at CyrusOne

Provisioning and encryption ease improve data storage efficiency

To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.

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Punit Waghela

Technical Specialist at Softcell Technologies Limited

Runs smoothly and provides excellent performance and throughput

I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"I appreciate the performance."

"What I really like about this program, is that it is easy to use and easy to configurate."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The database workloads are pretty fast because I frequently move data from here to there."

"The solution is very straightforward to set up."

"Overall stability is very good. It is a very stable solution."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"The capability to predict problems and prevent them before they occur is exceptional in HPE Alletra Storage MP."

"Ease of utilization and ease of backup are valuable. You just plug it in, run a few commands, and set it up. It is done."

"It's easy to deploy and maintain and it's made everything faster."

"Alletra has helped us reduce time spent on storage."

"The overall redundancy and performance of the system is valuable."

"HPE Alletra Storage provides a cloud-like operational model on-premises for managing data infrastructure."

"It's easy to use."

"HPE Alletra Storage provides a cloud-like experience on-premises for managing data."

More HPE Alletra Storage pros

"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."

"I love the SnapMirror and autonomous ransomware protection features."

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"The UI for this solution needs to be improved."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"I'd like to see the product implement active replication for vehicles such as VMware."

"It is on the expensive side."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe cons

"Reducing the price for HPE Alletra Storage would be fantastic."

"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."

"It could use improvement in correctly identifying and naming the systems. The solution keeps changing the names of everything. It's been hard to track."

"In my case, HPE Alletra Storage does not provide a cloud-like operational model on-premises for managing data infrastructure."

"We struggle to gain access to senior support engineers. Typically, we need to escalate via sales."

"There can be more visibility and statistics for the customers to see. The customers would love to see AI."

"HPE Alletra Storage could be improved with greater compatibility of the HPE KVM or VM hypervisor with our other products, which would allow us to migrate off of VMware."

"For the 6000, we'd like to see active-active controllers."

More HPE Alletra Storage cons

"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."

"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."

"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"As far as the licensing costs, everything is included in the license."

"The product is expensive."

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

"It is reasonably priced."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

"The solution is expensive and can cost around five lakhs."

"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."

"Its price can be optimized."

"HPE was a clear winner on price per terabyte. It was very smooth."

"For us, its price is good."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

More HPE Alletra Storage pricing and cost advice

"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."

"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Manufacturing Company

27%

Computer Software Company

12%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The pricing, setup cost, and licensing for HPE Alletra Storage are in line with the market from both CapEx and OpEx p...

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What needs improvement with HPE Alletra?

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From ...

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What is your experience regarding pricing and costs for NetApp ASA?

It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, b...

See all answers

What needs improvement with NetApp ASA?

From a partner perspective, the presales tools could use improvement. I'm handling pre-sales and post-sales. From a p...

See all answers

What is your primary use case for NetApp ASA?

The storage is being used for different workloads, including VMware, databases, and web servers. We are a NetApp part...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 27% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

HPE Primera vs HPE Alletra Storage

Compared 12% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

NetApp AFF vs NetApp ASA

Compared 44% of the time

Dell PowerStore vs NetApp ASA

Compared 13% of the time

Pure Storage FlashArray vs NetApp ASA

Compared 6% of the time

NetApp E-Series vs NetApp ASA

Compared 5% of the time

NetApp NVMe AFF A800 vs NetApp ASA

Compared 4% of the time

More NetApp ASA Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

July 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

July 2025

Download HPE Alletra Storage product report

Buyer's Guide

Enterprise SAN

July 2025

Download NetApp ASA product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

The NetApp ASA is an all-flash SAN storage array that delivers industry-leading availability, superior performance, and simplified data management across your hybrid cloud. It is designed for a wide range of workloads, including mission-critical applications, databases, and virtualized environments. NetApp ASA features a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

Benefits

Superior performance for your dedicated SAN environment.
Continuous data access to support your business-critical workloads.
Simple and efficient data management that reduces TCO.
Effortless cloud connectivity with leading integration to Amazon Web Services, Microsoft Azure, Google Cloud, and others.

Features

Ensure mission-critical data is secure and always available: NetApp ASA systems maintain data availability and keep critical applications running with symmetric active-active architecture—backed by NetApp’s Six Nines Data Availability Guarantee.
Safeguard data with built-in application-consistent data protection and achieve business continuity with synchronous disaster recovery.
Superior performance to power your most important applications: Achieve blazing-fast response times across business-critical applications with ASA systems. NetApp supports both NVMe/FC and NVMe/TCP in the ASA A-Series, providing consistent low latency and millions of IOPS in a cluster.
Efficiency and simplicity that drive down TCO: With NetApp ONTAP data management software running on ASA systems, you can enjoy storage savings with 4:1 storage efficiency—guaranteed.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Information Not Available

Buyer's Guide

HPE Alletra Storage vs. NetApp ASA

July 2025

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