HPE Alletra Storage vs NetApp ASA comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #3 with an average rating of 9.0, while NetApp is ranked #21 with an average rating of 9.0. Hewlett Packard Enterprise holds a 10.0% mindshare in AFS, compared to NetApp’s 2.1% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between HPE Alletra Storage and NetApp ASA based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HPE Alletra Storage vs. NetApp ASA Report (Updated: September 2025).

Buyer's Guide

HPE Alletra Storage vs. NetApp ASA

September 2025

Download the complete report

Helped 867,370 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 10.0%, up from 2.9% compared to the previous year. The mindshare of NetApp ASA is 2.1%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	10.0%
Pure FlashArray X NVMe	1.0%
NetApp ASA	2.1%
Other	86.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Anand Algesan

Database Administrator at CyrusOne

Provisioning and encryption ease improve data storage efficiency

To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.

Read full review

Punit Waghela

Technical Specialist at Softcell Technologies Limited

Runs smoothly and provides excellent performance and throughput

I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It has benefited my organization because it has reduced time to insights."

"The most valuable feature of this solution is its ease of use."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The database workloads are pretty fast because I frequently move data from here to there."

"The high availability of the product is the most valuable feature."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The most valuable features of this solution are its ease of use and performance."

More Pure FlashArray X NVMe pros

"The most valuable features in HPE Alletra Storage that I have found are the compression and deduplication, along with the availability of the storage box. In the last two years, I haven't received any negative feedback about it from customers."

"My experience with the deployment of HPE Alletra Storage has been good. I like the single pane of glass approach."

"HPE Alletra Storage comes with zero downtime, which is its best feature. It has real-time replication available, so no additional features need to be bought when purchasing the system."

"HPE Alletra Storage's capacity efficiency is notable due to the data reduction we get from it."

"The ease of setup was huge for me, as I'm the only storage admin for our company."

"Right now, it's offered both cost reduction and space reduction."

"It took nothing really to set it up. It was all online, and we were able to set it up and start using it within about three hours."

"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."

More HPE Alletra Storage pros

"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."

"I love the SnapMirror and autonomous ransomware protection features."

Cons

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"The tool's portfolio is minimal. It is expensive."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"In the future, I would like to see integration with enterprise backup systems."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

More Pure FlashArray X NVMe cons

"I do not have any issues with it. It has been good for us. There are no cons that I see, and that is why we use it."

"The licensing could always be cheaper."

"HPE Alletra Storage could be improved by adding support for file-based or S3 storage, as we have NetApp as our NAS storage."

"HPE Alletra Storage could be improved in the observability GUI by consolidating information in one place instead of having it separated. It's currently too compartmentalized."

"We had a good base with 3PAR, which we're replacing Alletra right now. However, the integration with DCCS could still use some work. It's in its infancy and needs more features."

"To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing."

"Technical support from HPE can be hit and miss."

"HPE Alletra Storage could be improved by making the units lighter."

More HPE Alletra Storage cons

"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."

"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."

"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"Overall, it was good. It had a good price per gigabyte."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."

"For us, its price is good."

"There is a license. HPE Alletra uses a cloud-based model."

"Its pricing is very competitive."

"So far, so good."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

More HPE Alletra Storage pricing and cost advice

"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."

"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

867,370 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Government

Manufacturing Company

26%

Computer Software Company

13%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	25
Large Enterprise	36

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

See all answers

What needs improvement with HPE Alletra?

The challenge I am facing is that the recent models that were launched are not available now. When we pitch a solutio...

See all answers

What is your experience regarding pricing and costs for NetApp ASA?

I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...

See all answers

What needs improvement with NetApp ASA?

The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a custome...

See all answers

What is your primary use case for NetApp ASA?

The most common use cases for NetApp ASA are VMware infrastructures and Microsoft Hyper-V virtualization, and in gene...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

HPE Primera vs HPE Alletra Storage

Compared 11% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

NetApp AFF vs NetApp ASA

Compared 40% of the time

Dell PowerStore vs NetApp ASA

Compared 13% of the time

Pure Storage FlashArray vs NetApp ASA

Compared 7% of the time

NetApp E-Series vs NetApp ASA

Compared 7% of the time

Lenovo ThinkSystem DE Series vs NetApp ASA

Compared 4% of the time

More NetApp ASA Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

September 2025

Download HPE Alletra Storage product report

Buyer's Guide

NetApp ASA

August 2025

Download NetApp ASA product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

The NetApp ASA is an all-flash SAN storage array that delivers industry-leading availability, superior performance, and simplified data management across your hybrid cloud. It is designed for a wide range of workloads, including mission-critical applications, databases, and virtualized environments. NetApp ASA features a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

Benefits

Superior performance for your dedicated SAN environment.
Continuous data access to support your business-critical workloads.
Simple and efficient data management that reduces TCO.
Effortless cloud connectivity with leading integration to Amazon Web Services, Microsoft Azure, Google Cloud, and others.

Features

Ensure mission-critical data is secure and always available: NetApp ASA systems maintain data availability and keep critical applications running with symmetric active-active architecture—backed by NetApp’s Six Nines Data Availability Guarantee.
Safeguard data with built-in application-consistent data protection and achieve business continuity with synchronous disaster recovery.
Superior performance to power your most important applications: Achieve blazing-fast response times across business-critical applications with ASA systems. NetApp supports both NVMe/FC and NVMe/TCP in the ASA A-Series, providing consistent low latency and millions of IOPS in a cluster.
Efficiency and simplicity that drive down TCO: With NetApp ONTAP data management software running on ASA systems, you can enjoy storage savings with 4:1 storage efficiency—guaranteed.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Information Not Available

Buyer's Guide

HPE Alletra Storage vs. NetApp ASA

September 2025

Free Report: HPE Alletra Storage vs. NetApp ASA

Find out what your peers are saying about HPE Alletra Storage vs. NetApp ASA and other solutions. Updated: September 2025.

DOWNLOAD NOW

867,370 professionals have used our research since 2012.

See our HPE Alletra Storage vs. NetApp ASA report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.