Dell PowerStore vs NetApp ASA comparison

Dell Technologies and NetApp are both solutions in the Enterprise SAN category. Dell Technologies is ranked #1 with an average rating of 8.7, while NetApp is ranked #6 with an average rating of 9.0. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 29, 2025

Dell PowerStore and NetApp ASA are competing storage solutions in the enterprise market. NetApp ASA appears to have an advantage with its robust feature set, while Dell PowerStore attracts cost-conscious buyers with competitive pricing and support.

Features: Dell PowerStore features modern architecture, all-flash performance, and flexible scalability. NetApp ASA strengths include advanced data management, integration capabilities, and superior data handling and storage optimization.

Ease of Deployment and Customer Service: Dell PowerStore deployment is straightforward, with accessible support services through a dedicated portal. NetApp ASA provides comprehensive documentation and customer service, enhancing the deployment experience for those needing extensive support.

Pricing and ROI: Dell PowerStore offers predictable pricing models aiding in budget planning, making it suitable for cost-sensitive environments. NetApp ASA commands a higher price, reflecting its premium features, which lead to a return on investment through operational efficiency.

To learn more, read our detailed Dell PowerStore vs. NetApp ASA Report (Updated: April 2026).

Buyer's Guide

Dell PowerStore vs. NetApp ASA

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray

Featured Reviews

Sowjanya MV

Technical Lead at Wipro Limited

Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades

The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

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reviewer2304864

Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees

Resilience has supported proactive management and secured audit readiness across multiple sites

The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.

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Punit Waghela

Technical Specialist at Softcell Technologies Limited

Runs smoothly and provides excellent performance and throughput

I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution has helped my organization by cutting down on provisioning time; I used to have to provision a VM and it would take ten minutes, now, it takes thirty seconds."

"Having fast storage allows actual servers to perform in high capacity so we don't have slowdowns on our applications."

"The speed is the most valuable feature of this solution."

"It makes things ten times easier."

"There was a dramatic improvement in operating costs just as a result of the environmentals and space, let alone the cost of the unit itself."

"Provides fast access and is user-friendly."

"Both the ease of setup and the reliability of the array makes it quite simple to manage for the customer."

"We clearly have seen the difference between having storage on Dell EMC or NetApp versus what we have now on Pure Storage, and the investment was a clear win for us."

More Everpure FlashArray pros

"The best features in Dell PowerStore are that it's easy to manage; for the customer user interface, customers can start learning and provision everything, and manage the system easily."

"Has a great mapping feature."

"The improvement is massive; even a couple of milliseconds makes a significant difference to our production throughput, allowing products to leave the door more efficiently, which also cuts back on overtime and ensures we can complete our daily tasks in the required hours."

"With Dell PowerStore, we're getting close to 200,000 IOPS, which has doubled our performance."

"Dell PowerStore has impacted my organization positively because we have reduced outages."

"It provides a big benefit when upgrading a new VMware environment. For example, in a big environment with 10 to 30 ESXs, you can take everything and put that into PowerStore. So, it is cost-effective, which is very important and has been massive for us. You reduce almost 80% from the hardware and work directly from PowerStore. Building hardware, especially in a big VMware environment, is a big issue for my organization."

"In terms of reliability, scalability, compression, deduplication, and TCO, Dell is a preferred partner."

"The most valuable feature is the functionality of the integration between the storage and the domain."

More Dell PowerStore pros

"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."

"The main impact of NetApp ASA on my organization is that my data is available 24/7."

"I love the SnapMirror and autonomous ransomware protection features."

Cons

"The solution needs an integrated NAS platform, file platform."

"I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings."

"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."

"The data reduction that we had initially anticipated when we bought Pure and we move over, is way lower than the expected reduction. It depends on the workloads, of course. But that has been a challenge at times."

"I would like to have an easy way to determine the cost per VM so that I can present a solution to our customers."

"I would rate this solution an eight. There's always room for improvement, nobody is perfect to get a ten out of ten. They do what they do well. It's not cheap but we it's for uses that we needed."

"I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware."

"The price of this solution could be improved."

More Everpure FlashArray cons

"Regarding improvements for Dell PowerStore, there is room for enhancement."

"Dell PowerStore is a very expensive storage solution."

"It needs more mature code."

"In one instance, a single PowerStore array provided only 3 to 4 GBPS, which was not satisfactory."

"Dell is struggling in terms of support SLAs as long as the Pakistan market is concerned since Dell has not been able to give a fixed time commitment from a support perspective, which is a challenge for customers."

"It doesn't support SSD or Flash."

"Even though most customers have four-hour support, it sometimes takes two days for parts to arrive when I would expect it the next day."

"Sometimes they have equipment in stock. Sometimes they don't, so they have to arrange it from somewhere. That's been a challenge, and it's a negative point from a support perspective."

More Dell PowerStore cons

"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."

"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."

"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."

"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."

Pricing and Cost Advice

"No storage device is cheap, but Pure Storage is fairly priced and offers what you pay for. You get all the licenses in the future when you purchase a license."

"Pricing is moderate. It is neither cheap nor expensive."

"It is a more expensive solution, but it is worth it. You are getting what you paid for."

"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."

"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."

"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."

"There are no licensing fees or other costs."

"I don't know the exact cost but it's around $1,000."

More Everpure FlashArray pricing and cost advice

"As compared to others, PowerStore is cheaper."

"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"

"In terms of licensing, my organization has Dell Technologies End User License Agreement (EULA), but I don't know exactly how it works, though it is a big bundle of licenses for Dell Data Domain, Dell EMC Unity XT, Dell PowerStore, Dell ECS, and all such kinds of storage arrays."

"The price is high compared to the Tunisian market."

"It is very expensive though when you get to this point of using the 3000 with a client. They will start to think about using another vendor. There are a lot of solutions similar to PowerStore in regards to networking capacity and their prices are very cheap compared to PowerStore."

"Dell PowerStore has been priced aggressively, especially when compared to other NVMe storage options. It is likely one of the most cost-effective options for organizations seeking a pure NVMe play in terms of pricing."

"Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."

"In the pricing and licensing department, the product is always too expensive."

More Dell PowerStore pricing and cost advice

"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."

"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Construction Company

Manufacturing Company

Computer Software Company

Manufacturing Company

11%

Computer Software Company

11%

Financial Services Firm

Comms Service Provider

Manufacturing Company

20%

Computer Software Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	65
Midsize Enterprise	36
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	60
Midsize Enterprise	37
Large Enterprise	91

No data available

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...

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What is your experience regarding pricing and costs for Pure Storage FlashArray?

The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...

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What needs improvement with Pure Storage FlashArray?

Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...

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What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What is your experience regarding pricing and costs for NetApp ASA?

I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...

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What needs improvement with NetApp ASA?

NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...

See all answers

What is your primary use case for NetApp ASA?

NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...

See all answers

Comparisons

NetApp AFF vs Everpure FlashArray

Compared 11% of the time

HPE Alletra Storage vs Everpure FlashArray

Compared 8% of the time

Dell Unity XT vs Everpure FlashArray

Compared 7% of the time

VAST Data vs Everpure FlashArray

Compared 7% of the time

More Everpure FlashArray Competitors

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

HPE Alletra Storage vs Dell PowerStore

Compared 10% of the time

NetApp AFF vs Dell PowerStore

Compared 7% of the time

Dell PowerVault vs Dell PowerStore

Compared 6% of the time

HPE 3PAR StoreServ vs Dell PowerStore

Compared 1% of the time

More Dell PowerStore Competitors

NetApp AFF vs NetApp ASA

Compared 11% of the time

HPE Alletra Storage vs NetApp ASA

Compared 8% of the time

Dell PowerVault vs NetApp ASA

Compared 7% of the time

Dell PowerMax vs NetApp ASA

Compared 5% of the time

NetApp E-Series vs NetApp ASA

Compared 4% of the time

More NetApp ASA Competitors

Product Reports

Buyer's Guide

Everpure FlashArray

May 2026

Download Everpure FlashArray product report

Buyer's Guide

Dell PowerStore

May 2026

Download Dell PowerStore product report

Buyer's Guide

NetApp ASA

April 2026

Download NetApp ASA product report

Also Known As

Pure Storage FlashArray

PowerStore

No data available

Overview

Everpure Storage FlashArray delivers simplicity, speed, and performance with ease of management and data reduction capabilities. Its resilience and seamless upgrades complement its integration with VMware, while predictive analytics and proactive support enhance reliability.

Everpure Storage FlashArray leverages a flash-based architecture for improved storage efficiency, reduced footprint, and outstanding data management through deduplication and compression. Users appreciate its single pane of glass management and Evergreen model. It supports VMware environments effectively, offering predictive analytics for better operational insights. The system is noted for its user-friendly management and proactive support, ensuring minimal downtime while delivering resilient storage solutions.

What Key Features Does Everpure Storage FlashArray Offer?

Simplicity and Speed: Easy management and rapid performance enhancements.
Data Reduction: Effective deduplication and compression.
Flash Architecture: Seamless upgrades and outstanding resilience.
VMware Integration: Excellent compatibility with virtualization platforms.
Predictive Analytics: Strong insights for proactive management.

What Benefits Should Users Consider?

Reliability: Proactive support with minimal downtime.
Efficiency: Reduced storage footprint and enhanced data management.
Performance: Faster processing speeds and low latency.
User Experience: Simplified management with Evergreen model.

In industries like finance, banking, and healthcare, Everpure Storage FlashArray supports high-performance storage needs focusing on virtualization and database environments. Employed for VMware workloads, disaster recovery, and storage provisioning, it ensures application performance in private or hybrid cloud setups while enhancing management of virtualized environments.

Everpure (formerly Pure Storage)

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

NetApp ASA is recognized for its SAN-centric architecture and robust SAN storage, providing consistent low latency and reliable solutions for mission-critical applications, virtualization, and block storage.

Focused on enhancing data availability and management, NetApp ASA utilizes ONTAP 9 and NVMe disks for efficient storage solutions. Its functionality extends to supporting mission-critical applications, VMware infrastructures, Microsoft Hyper-V, disaster recovery, and business continuity. While it offers a comprehensive feature lineup, there's a need for improved interoperability between storage classes, expanded replication features, and enhanced active sync capabilities to handle network delays. Adjustments in pricing and more efficient presales tools can improve partners' effectiveness.

What are NetApp ASA's most important features?

Exceptional Deduplication: Maximizes storage efficiency.
Flexible Storage Options: Supports various storage configurations.
SnapMirror Data Replication: Provides reliable data backup solutions.
Autonomous Ransomware Protection: Safeguards data with built-in security measures.
NVMe Disk Efficiency: Boosts data access speeds and availability.

What benefits should users look for in reviews?

Improved Data Availability: Reduces downtime risks.
Reliable Performance: Maintains low latency for critical applications.
Versatile Use Cases: Supports virtualization and disaster recovery.
Enhanced Storage Management: Facilitated by efficient storage tools.

In sectors like finance and healthcare, NetApp ASA supports mission-critical environments where low latency and high data availability are paramount. Organizations leverage its SAN storage and replication capabilities for optimal disaster recovery and business continuity strategies.

NetApp

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas

Information Not Available

Buyer's Guide

Dell PowerStore vs. NetApp ASA

April 2026

Free Report: Dell PowerStore vs. NetApp ASA

Find out what your peers are saying about Dell PowerStore vs. NetApp ASA and other solutions. Updated: April 2026.

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