Dell PowerStore vs NetApp ASA comparison

Dell Technologies and NetApp are both solutions in the Enterprise SAN category. Dell Technologies is ranked #1 with an average rating of 8.7, while NetApp is ranked #5 with an average rating of 9.0. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Jun 29, 2025

Dell PowerStore and NetApp ASA are competing storage solutions in the enterprise market. NetApp ASA appears to have an advantage with its robust feature set, while Dell PowerStore attracts cost-conscious buyers with competitive pricing and support.

Features: Dell PowerStore features modern architecture, all-flash performance, and flexible scalability. NetApp ASA strengths include advanced data management, integration capabilities, and superior data handling and storage optimization.

Ease of Deployment and Customer Service: Dell PowerStore deployment is straightforward, with accessible support services through a dedicated portal. NetApp ASA provides comprehensive documentation and customer service, enhancing the deployment experience for those needing extensive support.

Pricing and ROI: Dell PowerStore offers predictable pricing models aiding in budget planning, making it suitable for cost-sensitive environments. NetApp ASA commands a higher price, reflecting its premium features, which lead to a return on investment through operational efficiency.

To learn more, read our detailed Dell PowerStore vs. NetApp ASA Report (Updated: August 2025).

Buyer's Guide

Dell PowerStore vs. NetApp ASA

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

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Punit Waghela

Technical Specialist at Softcell Technologies Limited

Runs smoothly and provides excellent performance and throughput

I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Technical support has been helpful and responsive."

"The most valuable features of this solution are its ease of use and performance."

"One of the best features is the support, which is excellent."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The most valuable feature of this solution is reliability."

More Pure FlashArray X NVMe pros

"The most valuable feature of Dell PowerStore is the metro cluster because we have two data centers and high availability."

"The management portal is particularly user-friendly."

"It's unified storage, so it can cover file, SAN, and block both. It's good storage; it gives good IOPS and less latency."

"The return on investment since switching to Dell PowerStore has been really good."

"The product's initial deployment phase has been straightforward."

"The most valuable features are the three-to-one data reduction and the ability to scale out and up."

"In the five months we've been running Dell PowerStore, it's been 100% uptime with no issues at all, so it's been excellent."

"Overall, I rate Dell PowerStore a ten out of ten."

More Dell PowerStore pros

"I love the SnapMirror and autonomous ransomware protection features."

"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."

"I love the SnapMirror and autonomous ransomware protection features."

Cons

"There is room for improvement in the pricing of the product."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The software layer has to improve."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"It doesn't support SSD or Flash."

"One suggestion for improvement would be related to volume management by both controllers. Currently, a volume is managed by a single controller, with alternate controllers managing different volumes based on load distribution. For example, if volume one is managed by controller one, volume two will be managed by controller two. In other vendors' solutions, both controllers participate in the I/Os. It would be more efficient if the volumes were controlled by both controllers in an active-active configuration."

"Dell PowerStore has just caught up to some of the competition by introducing METRO nodes a few months ago while the competition has had the feature for years."

"The cost always has room for improvement."

"My experience with technical support from Dell has been pretty good, although I have occasionally encountered situations where the person I spoke to did not fully understand my issue, but I've learned to simply hang up and call again to usually get a better response."

"The biggest area in PowerStore that needs improvement is the overall visibility within the ESX environment."

"It needs more mature code."

"It's also only supported with a limited amount of switches."

More Dell PowerStore cons

"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."

"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."

"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"The rate is always too high. Nobody likes paying for it. I have not seen a client yet who says that the price should be higher. Initially, people look at it, but when they see what the benefits are, it is a no-brainer. We can give them good pricing at the outset."

"Dell PowerStore is not a cheap solution."

"With compression, we were able to have a solution within our company's budget. We include a clause in the contract with Dell that states if the compression ratio is not met, we will adjust the workload accordingly."

"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."

"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"

"The pricing structure and licensing model of Dell PowerStore are pretty decent. It's pretty competitive."

"We only have a single machine and we are currently using half of the hard disk slots. We have asked for an upgrade for the rest of the hard disks but, from my point of view, it costs too much. We have 12 to 15 hard disks inside and if we try to upgrade only the hard disks, it costs the same as the complete system. This is something I don't understand."

"The price is not cheap, but it's worth it for the features you get from the storage. If you can afford it, you are probably buying the best solution that you can have for this virtual environment."

More Dell PowerStore pricing and cost advice

"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."

"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Manufacturing Company

27%

Computer Software Company

13%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What is your experience regarding pricing and costs for NetApp ASA?

It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, b...

See all answers

What needs improvement with NetApp ASA?

From a partner perspective, the presales tools could use improvement. I'm handling pre-sales and post-sales. From a p...

See all answers

What is your primary use case for NetApp ASA?

The storage is being used for different workloads, including VMware, databases, and web servers. We are a NetApp part...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

HPE Primera vs Dell PowerStore

Compared 1% of the time

More Dell PowerStore Competitors

NetApp AFF vs NetApp ASA

Compared 42% of the time

NetApp E-Series vs NetApp ASA

Compared 7% of the time

Pure Storage FlashArray vs NetApp ASA

Compared 6% of the time

HPE Alletra Storage vs NetApp ASA

Compared 5% of the time

NetApp NVMe AFF A800 vs NetApp ASA

Compared 4% of the time

More NetApp ASA Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

August 2025

Download Dell PowerStore product report

Buyer's Guide

NetApp ASA

August 2025

Download NetApp ASA product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

The NetApp ASA is an all-flash SAN storage array that delivers industry-leading availability, superior performance, and simplified data management across your hybrid cloud. It is designed for a wide range of workloads, including mission-critical applications, databases, and virtualized environments. NetApp ASA features a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

Benefits

Superior performance for your dedicated SAN environment.
Continuous data access to support your business-critical workloads.
Simple and efficient data management that reduces TCO.
Effortless cloud connectivity with leading integration to Amazon Web Services, Microsoft Azure, Google Cloud, and others.

Features

Ensure mission-critical data is secure and always available: NetApp ASA systems maintain data availability and keep critical applications running with symmetric active-active architecture—backed by NetApp’s Six Nines Data Availability Guarantee.
Safeguard data with built-in application-consistent data protection and achieve business continuity with synchronous disaster recovery.
Superior performance to power your most important applications: Achieve blazing-fast response times across business-critical applications with ASA systems. NetApp supports both NVMe/FC and NVMe/TCP in the ASA A-Series, providing consistent low latency and millions of IOPS in a cluster.
Efficiency and simplicity that drive down TCO: With NetApp ONTAP data management software running on ASA systems, you can enjoy storage savings with 4:1 storage efficiency—guaranteed.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. NetApp ASA

August 2025

Free Report: Dell PowerStore vs. NetApp ASA

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