MicroStrategy and Zoho Analytics are key players in the business intelligence sector. MicroStrategy has an advantage for enterprise needs with comprehensive features but at a higher cost, while Zoho Analytics stands out for affordability and user-friendly tools targeting smaller businesses.
Features: MicroStrategy offers advanced enterprise features, including its SQL engine, mobile BI support, and data integration capabilities. Zoho Analytics provides user-friendly data import, dashboard sharing, and seamless integration with the Zoho suite.
Room for Improvement: MicroStrategy can enhance its visualization tools and simplify its administration requirements. Zoho Analytics could expand visualization diversity and customization options for handling complex data and larger implementations.
Ease of Deployment and Customer Service: MicroStrategy supports primarily on-premises deployment, catering to companies with robust IT infrastructure, though customer service experience varies. Zoho Analytics offers flexible cloud deployment options with satisfactory customer support, appealing to users favoring ease of setup.
Pricing and ROI: MicroStrategy is seen as costly, suitable for large enterprises aiming for a high ROI through its detailed features. Zoho Analytics provides competitive pricing with low entry costs, delivering strong ROI for smaller businesses without complex licensing demands.
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
I would rate the technical support from MicroStrategy as nine out of 10.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
MicroStrategy's scalability is good, as it has the possibility to read a lot of data and works fine with all the information that we have.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
I would rate the stability of MicroStrategy as nine out of 10.
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
MicroStrategy could learn from Power BI's user-friendly interface.
I would appreciate improvements in MicroStrategy related to integration or sharing features with Power BI.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
It's important because with MicroStrategy we can manage all our cubes and show data to our clients.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
| Product | Market Share (%) |
|---|---|
| Zoho Analytics | 1.0% |
| MicroStrategy | 1.3% |
| Other | 97.7% |
| Company Size | Count |
|---|---|
| Small Business | 37 |
| Midsize Enterprise | 26 |
| Large Enterprise | 100 |
| Company Size | Count |
|---|---|
| Small Business | 29 |
| Midsize Enterprise | 4 |
| Large Enterprise | 4 |
Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.
Product portfoilio:
MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.
Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.
Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.
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