Microsoft Power BI vs ThoughtSpot vs Zoho Analytics comparison

Read 16 ThoughtSpot reviews

2,313 Views
1,527 Comparison Views

93% willing to recommend

Zoho Analytics

Read 29 Zoho Analytics reviews

1,279 Views
703 Comparison Views

96% willing to recommend

Microsoft Power BI

Zoho Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Microsoft Power BI, ThoughtSpot, and Zoho Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: August 2025).

BI (Business Intelligence) Tools

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Helped 867,497 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.0

Microsoft Power BI offers high ROI due to cost-effectiveness, ease of use, improved analytics, and rapid cost recovery.

Sentiment score

6.6

Users find ThoughtSpot beneficial for efficiency and decision-making despite challenges in financial tracking and initial investment costs.

Sentiment score

5.1

Zoho Analytics saves time and costs by streamlining data analysis, enhancing decision-making, and eliminating database management needs for $50/month.

In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.

Corporate HR Financial Controller at STMicroelectronics Holding

Power BI is easy to deploy within an hour, providing robust security against data leaks.

For more quotes and insights, download the Microsoft Power BI report

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

Based on our implementation in one project, we are trying to raise more funding to expand its use.

Sreetej Reddy

Senior Business Intelligence Architect at Mphasis

ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.

Subhan Bhanu

Data Analyst at Wipro Limited

After incorporating Zoho Analytics, now all our decisions come from its reviews.

Siddharth Aravind

Pricing Analyst at Transcend

For more quotes and insights, download the Zoho Analytics report

Customer Service

Sentiment score

6.6

Microsoft Power BI's support receives mixed reviews; users often rely on community resources for quicker, more effective solutions.

Sentiment score

6.1

ThoughtSpot support is responsive with mixed feedback; praised for quick responses but criticized for insufficient resources and lengthy processes.

Sentiment score

5.7

Zoho Analytics' customer service is responsive and helpful, though some users face delays and issues with specialized support.

The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.

Corporate HR Financial Controller at STMicroelectronics Holding

We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.

For more quotes and insights, download the Microsoft Power BI report

Executive Director, Decision Support at Community Health Network

The support is good because there is also a community available.

MohammedHamad

Business Development Director at a tech consulting company with 201-500 employees

I stopped opening tickets due to insufficient and untimely responses.

Software Engineer (Data specialist) at Salesforce

ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

The knowledge base for ThoughtSpot is less robust compared to others.

For more quotes and insights, download the ThoughtSpot report

Sr Data Analytics Consultant at Capgemini

The support team doesn't have full awareness of the system capabilities.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Zoho support provides assistance through live chat to guide us.

For more quotes and insights, download the Zoho Analytics report

Senior Zoho Developer at a cloud solution provider with self employed

If you need help with any issue you face, you can directly call them.

Rahul Lomate

Senior Software Engineer at Transasia Bio-Medicals Ltd.

Scalability Issues

Sentiment score

6.9

Microsoft Power BI offers scalability and integration, though optimizing large deployments may require expertise, especially with complex or large data.

Sentiment score

6.0

ThoughtSpot excels in scalability for large datasets, despite user management challenges, with strong Snowflake integration enhancing automatic scaling.

Sentiment score

6.1

Zoho Analytics efficiently manages large data volumes, serving diverse users and organizations, though license upgrades may be necessary.

You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.

For more quotes and insights, download the Microsoft Power BI report

Executive Director, Decision Support at Community Health Network

As more data is processed, performance issues may arise.

Raymond De Rooij

Product Owner at ABN AMRO Bank N.V.

Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.

Sr Data Analytics Consultant at Capgemini

The platform does not have technical problems with scaling data or connections.

For more quotes and insights, download the ThoughtSpot report

Software Engineer (Data specialist) at Salesforce

As our data has grown, I have validated huge datasets and complex models without significant issues.

Subhan Bhanu

Data Analyst at Wipro Limited

Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.

Siddharth Aravind

Pricing Analyst at Transcend

You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.

Hunbel CH

Software Engineer at Stackbox 360

For more quotes and insights, download the Zoho Analytics report

Stability Issues

Sentiment score

7.4

Microsoft Power BI is stable and reliable, though large datasets may impact performance; frequent updates enhance its reputation.

Sentiment score

6.0

ThoughtSpot is reliable with high stability, though some users report performance challenges and increased costs from integration limitations.

Sentiment score

7.2

Zoho Analytics is praised for stability, quick bug fixes, and excellent performance, with minimal downtime and few crashes.

In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

We typically do not have problems with end-user tools like Excel and Power BI.

For more quotes and insights, download the Microsoft Power BI report

Executive Director, Decision Support at Community Health Network

It is very stable for small data, but with big data, there are performance challenges.

MohammedHamad

Business Development Director at a tech consulting company with 201-500 employees

I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.

Sr Data Analytics Consultant at Capgemini

The upgrades are smooth with no downtime, which is super important.

Software Engineer (Data specialist) at Salesforce

The responsiveness of accessing live data is exceptional and faster than most other BI tools.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

The stability and reliability of Zoho Analytics have been good over time.

Hunbel CH

Software Engineer at Stackbox 360

Zoho Analytics is very stable.

For more quotes and insights, download the Zoho Analytics report

Senior Zoho Developer at a cloud solution provider with self employed

Regarding stability, it's actually working correctly.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Room For Improvement

Microsoft Power BI is criticized for high costs, complexity, handling large data, and lacking intuitive interfaces and AI integration.

ThoughtSpot needs better visualization, dashboard customization, data integration, and performance features to compete effectively with Power BI.

Zoho Analytics faces challenges with interface, limited tools, support, performance, pricing, and lacks advanced graphics and intuitive navigation.

This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Access was more logical in how it distinguished between data and its formatting.

Corporate HR Financial Controller at STMicroelectronics Holding

Microsoft updates Power BI monthly based on user community feedback.

For more quotes and insights, download the Microsoft Power BI report

Executive Director, Decision Support at Community Health Network

Currently, it is not as customizable as the options available on Power BI or Tableau.

Sr Data Analytics Consultant at Capgemini

Handling governance when there are many models and dashboards is complex.

Software Engineer (Data specialist) at Salesforce

Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.

Hunbel CH

Software Engineer at Stackbox 360

Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

For more quotes and insights, download the Zoho Analytics report

Senior Zoho Developer at a cloud solution provider with self employed

In my opinion, the API feature from Zoho Analytics needs significant improvement, as it's quite hard to connect with Google Sheets or other websites.

Siddharth Aravind

Pricing Analyst at Transcend

Setup Cost

Microsoft Power BI offers flexible pricing, from free to premium, making it a cost-effective business intelligence tool for enterprises.

ThoughtSpot offers competitive pricing, often cheaper than Tableau and more than Power BI, with flexible, negotiable billing options.

Zoho Analytics offers flexible, competitive pricing with monthly fees, appreciated for cost-effectiveness, especially with Zoho One multiple tool use.

I found the setup cost to be expensive

Sebastien TOUSSAINT

Responsable du département Projets et Applications at CHD Vendée

Power BI isn't very cheap, however, it is economical compared to other solutions available.

For more quotes and insights, download the Microsoft Power BI report

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

The pricing for Microsoft Power BI is low, which is a good selling point.

MohammedHamad

Business Development Director at a tech consulting company with 201-500 employees

HubSpot is expensive.

Software Engineer (Data specialist) at Salesforce

ThoughtSpot's pricing is reasonable and in line with other BI tools.

For more quotes and insights, download the ThoughtSpot report

Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees

No quotes available

For more quotes and insights, download the Zoho Analytics report

Valuable Features

Microsoft Power BI excels with seamless data integration, customizable dashboards, and user-friendly features, empowering self-service insights across industries.

ThoughtSpot offers intuitive search, fast analytics, AI insights, and user-friendly interfaces for efficient, self-service data exploration.

Zoho Analytics provides robust features like intuitive reports, AI insights, and seamless integration for efficient data visualization and analysis.

In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.

For more quotes and insights, download the Microsoft Power BI report

Corporate HR Financial Controller at STMicroelectronics Holding

Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.

Raymond De Rooij

Product Owner at ABN AMRO Bank N.V.

To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.

Shrikrishna Kashid

Senior Technical Service Engineer Expert at Fujitsu

Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.

For more quotes and insights, download the ThoughtSpot report

Sr Data Analytics Consultant at Capgemini

This alerting feature is very beneficial for our company at the moment, and we use it extensively.

reviewer2686410

Works

When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.

Subhan Bhanu

Data Analyst at Wipro Limited

These multiple dashboards are available to view in a single place, which is very beneficial.

For more quotes and insights, download the Zoho Analytics report

Senior Zoho Developer at a cloud solution provider with self employed

In the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules.

Rahul Lomate

Senior Software Engineer at Transasia Bio-Medicals Ltd.

The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Microsoft Power BI is 14.5%, down from 21.9% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, down from 1.5% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Microsoft Power BI	14.5%
ThoughtSpot	1.5%
Zoho Analytics	0.8%
Other	83.2%

BI (Business Intelligence) Tools

Featured Reviews

Facilitates seamless data aggregation with some outdated visual elements hindering user appeal

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.

Creates user-friendly analysis environments for large datasets

Sr Data Analytics Consultant at Capgemini

The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.

Experience with advanced analytics and visualization features boosts decision making

Senior Zoho Developer at a cloud solution provider with self employed

I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Seeking lightweight open source BI software

Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

Manufacturing Company

Government

Financial Services Firm

20%

Computer Software Company

11%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

11%

Insurance Company

Non Profit

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	134
Midsize Enterprise	57
Large Enterprise	165

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	24
Midsize Enterprise	3
Large Enterprise	4

Questions from the Community

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...

What is your experience regarding pricing and costs for ThoughtSpot?

The pricing is on the higher end but reasonable for what ThoughtSpot offers.

What needs improvement with ThoughtSpot?

I do not think there is anything that needs improvement at the moment. It is being improved continuously. They are co...

What is your primary use case for ThoughtSpot?

Clients use ThoughtSpot because of its search facility. It is easy for searching and does not require analysts to pro...

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

What needs improvement with Zoho Analytics?

I think the team would know how to predict what needs to be improved. Every business has its own predictions, so prov...

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Product Reports

Microsoft Power BI

Download Microsoft Power BI product report

Download ThoughtSpot product report

Zoho Analytics

Download Zoho Analytics product report

Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

No data available

Zoho Reports

Overview

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

BI (Business Intelligence) Tools