Sigma vs ThoughtSpot comparison

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Sigma

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Executive SummaryUpdated on Jan 1, 2025

ThoughtSpot and Sigma compete in the analytics and business intelligence space. ThoughtSpot has the upper hand with advanced AI capabilities, though Sigma's user-friendly interface maintains strong appeal.

Features: ThoughtSpot offers high-speed data discovery, intuitive search capabilities, and robust AI functionalities for quick, ad-hoc insights. Sigma provides a spreadsheet-based interface ideal for deep data analysis, enhancing collaboration and data manipulation.

Ease of Deployment and Customer Service: ThoughtSpot is known for straightforward deployment with both cloud and on-premise solutions, supported by efficient service. Sigma focuses on a cloud environment with quick setup, attracting those who value speed and simplicity.

Pricing and ROI: ThoughtSpot's setup can be costly, but its advanced analytics often justify the investment with significant ROI. Sigma's model offers lower initial costs and quick time-to-value, making it favorable for smaller businesses.

To learn more, read our detailed Sigma vs. ThoughtSpot Report (Updated: September 2025).

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Sigma vs. ThoughtSpot

September 2025

Helped 867,370 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sigma

Ranking in BI (Business Intelligence) Tools

16th

Ranking in Data Visualization

12th

Average Rating

7.6

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

ThoughtSpot

Ranking in BI (Business Intelligence) Tools

10th

Ranking in Data Visualization

8th

Average Rating

8.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Embedded BI (5th)

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Sigma is 1.6%, up from 0.8% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
ThoughtSpot	1.5%
Sigma	1.6%
Other	96.9%

BI (Business Intelligence) Tools

Featured Reviews

Russell Rothstein

CEO at a tech company with 51-200 employees

Modern dashboards and reports enhance decision-making and presentations

I would love to be able to create my own reports in Sigma, as I can do in Salesforce. Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst. I'm interested in the upcoming AI co-pilot to enable natural language generation of visualizations and reports. Also, the marketing materials did not match what I feel we've received. Regarding pricing, Sigma's pricing doesn't allow more people to have the ability to create their own reports. We have very few admin or report creator licenses, while everyone else is on a view-only mode.

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Sushma Polavarapu

Sr Data Analytics Consultant at Capgemini

Creates user-friendly analysis environments for large datasets

The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Sigma has excellent features, such as lookup tables where you can easily bring data that are not interrelated or at different granularity."

"Sigma is a great software for non-technical business users. If someone's familiar with pivot tables or Excel or Google Sheets, they should be able to pick up Sigma pretty quickly. There is a very low bar for onboarding."

"Sigma serves as the visualization and reporting front end."

"I find the collaborative features, such as commenting, to be very valuable."

"The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use."

"The most valuable feature of Sigma is the detailed reports."

"The most valuable aspect for me is having real-time data."

"The most valuable feature of Sigma is the detailed reports."

"The main core of ThoughtSpot is to create models, connect data pipelines, and create business models and dashboards on top of them."

"The ability to do ad hoc explorations of data has been most valuable."

"ThoughtSpot excels in being self-service oriented, allowing users who aren't developers to easily create their own reports and visualizations, making it very intuitive."

"I like ThoughtSpot's search capabilities. You can also create custom analytics even if you aren't an experienced data analyst. We have users with no data analytics experience making some of the dashboards we've created, copying components, and customizing them to their specific use cases."

"ThoughtSpot takes the modifying of existing reports out of our hands."

"ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly."

"Stability is very important, and ThoughtSpot performs well."

"The initial setup was very straightforward."

More ThoughtSpot pros

Cons

"Sigma lacks a versioning feature to track changes. There is a need for better structuring, like a folder system, to organize diagrams efficiently."

"The product's roadmap regarding introducing new features in the solution or new versions of the tool can be made better in the future."

"The main improvement needed is in data modeling capabilities. If they add those features in the near future, it would be very helpful for us to implement the same or do the data cleansing part in the Sigma tool itself."

"Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst."

"Sigma could have better reports."

"The only minor area for improvement lies in handling highly complex visualizations."

"I would like to see better visualization options. That would allow me to build out more visually pleasing dashboarding in Sigma."

"Sigma could have better reports."

"The one area of the solution that I do hear needs improvement is on the visualization front."

"The most difficult thing I found is that it only deals with the files and does not have direct connectivity to databases."

"The prediction model needs improvement. While NLQ is working perfectly fine and the data understanding capabilities of ThoughtSpot are good, there is room for improvement."

"ThoughtSpot is a fairly new product, so some usability aspects aren't as mature as we'd like them to be. One example is their organizational methodology, like how objects are organized in their dashboards inside the product. They're all on a flat list, which works if you've got five or 10 dashboards. However, it's insufficient when you're a large enterprise with multiple groups looking at the same dashboards. It isn't organized well."

"If I want to order columns, this feature is not there."

"ThoughtSpot lacks an intermediate layer for data loading, unlike Qlik, which affects dashboard stability when the database has issues."

"I encountered limitations mainly around UI and dashboard configuration."

"Some areas for improvement include the pixel-perfect dashboards, which are not as refined as those in Tableau."

More ThoughtSpot cons

Pricing and Cost Advice

"The retail price is set at one thousand dollars per creator per year."

"I give the pricing a six out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

14%

Manufacturing Company

11%

Healthcare Company

Financial Services Firm

20%

Computer Software Company

11%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	3
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	12

Questions from the Community

What do you like most about Sigma?

The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use.

What is your experience regarding pricing and costs for Sigma?

The pricing of Sigma is a concern, as it restricts our ability to provide more users with report-creating capabilities due to the high cost of admin or report creator licenses. Most users have view...

What needs improvement with Sigma?

As we are exploring multiple features in Sigma, I think Sigma can add more functionality. As Power BI gives multiple modeling options in its interface with the query editor, those features can be a...

What is your experience regarding pricing and costs for ThoughtSpot?

The pricing is on the higher end but reasonable for what ThoughtSpot offers.

What needs improvement with ThoughtSpot?

I do not think there is anything that needs improvement at the moment. It is being improved continuously. They are connecting to many AI-type tools. Their pricing has recently changed to be more pr...

What is your primary use case for ThoughtSpot?

Clients use ThoughtSpot because of its search facility. It is easy for searching and does not require analysts to provide reports. There is no drill-down path on the data, so users can drill data a...

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Product Reports

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Sigma

August 2025

Download ThoughtSpot product report

August 2025

Overview

Sigma is the next-generation of analytics for cloud data warehouses with a familiar spreadsheet-like interface that gives business experts the power to ask any question of their data no matter the query.

Sigma Computing

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

Sample Customers

Snowflake, Fivetran ,Autodesk, Flowspace, Super League Gaming, Zumper, Clover, Volta, Olivela

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs