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Microsoft Dynamics CRM vs SAP CRM vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 11.1%, down from 13.7% compared to the previous year. The mindshare of Salesforce Sales Cloud is 8.6%, down from 10.5% compared to the previous year. The mindshare of SAP CRM is 10.7%, up from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Rishabh Chhajer - PeerSpot reviewer
Intuitive APIs, customizable design, but dashboards could improve
The most advantageous aspect of Microsoft Dynamics CRM is its periodic updates. Every quarter, Microsoft releases upgrades that address bugs and vulnerabilities. As a company governed by the Reserve Bank of India and SAP security regulations for our stock operations, we conduct periodic reviews of our applications, including Microsoft Dynamics CRM. Whenever we submit an audit report and identify bugs, we reach out to the Microsoft team for assistance. They assure us that the issues will be fixed in the next quarterly release. As a result, we have not experienced any outstanding bugs that have not been recorded or addressed.
Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.
GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is highly scalable, particularly in the cloud environment, where resources can be increased as required."
"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."
"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."
"Microsoft Dynamics CRM is a stable solution."
"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."
"It's a good solution for enterprise-level companies."
"When you have a vanilla, straightforward version, it is easy to use."
"It is good for sales and service maintenance. It has various integration tools."
"The best features of the solution are its performance and stability."
"The user interface is pretty simple."
"This product is lightweight."
"Different leads and fields can be utilized inside of Salesforce, using the Sales Path to follow those specific leads, and what leads convert over into opportunities. The leveraging of fields help to track progress on the user interface."
"Salesforce Sales Cloud is very reliable and provides good stability and security."
"I have found Salesforce Sales Cloud to be stable."
"It is a one-stop shop for running anything related to sales. You can do a lot of things."
"The most beneficial aspect of Salesforce Sales Cloud is my development life cycle will have been shortened."
"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
"SAP CRM's most valuable at a branch level."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"The solution is stable."
"The platform is highly scalable."
"It provides innovative ideas for implementation."
 

Cons

"Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."
"It lacks to provide a more detailed profile of the customer, which would have been better and more useful."
"During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM."
"Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic."
"Better integration would be an improvement."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."
"Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics."
"There are things that could be improved with respect to file sharing. There is a limited file size."
"Salesforce could improve its response speed."
"Sometimes, it is difficult to integrate it with my emails. I've had trouble integrating it with my emails. There were a couple of things I did try as well, but I wasn't able to do so. I've had difficulty in other areas too with integration. It was related to syncing my calendars. I want the tasks that I put in to automatically sync to my calendars and update my calendars, but I couldn't figure out how to do it."
"The licensing price could be cheaper."
"As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."
"Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports."
"It is a bit pricey."
"There could be an option to change the price list without creating a new quote."
"SAP CRM could improve by being easier to use and customer-friendly."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"There could be some specific configurable options on the UI level to improve visibility."
"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"In the future, machine learning and artificial intelligence functionality need to be included."
 

Pricing and Cost Advice

"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."
"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"We have to buy a separate license in order to implement the social listening feature."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"The price of the solution is good but could be cheaper."
"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
"There is a license required to use this solution and the price is expensive. It could be reduced."
"The subscription is on a monthly basis."
"Being license based, the license varies by type. The pricing is considered average."
"It's expensive, storage being the most costly aspect."
"Salesforce Sales Cloud is an expensive solution."
"The licensing fees are reasonable."
"The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
"It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"They should reduce the price to target small businesses."
"SAP CRM costs approximately a couple of thousand a month."
"SAP CRM is an expensive product."
"The product is expensive."
"The licensing model for SAP CRM is customer-based."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Government
11%
Financial Services Firm
10%
Manufacturing Company
8%
Educational Organization
73%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively ...
What is your primary use case for Microsoft Dynamics CRM?
We use Microsoft Dynamics CRM ( /products/microsoft-dynamics-crm-reviews ) for opportunity management and a tradition...
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows ac...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus a...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interacti...
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and l...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
849,686 professionals have used our research since 2012.