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Microsoft Dynamics CRM vs Salesforce Service Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in CRM Customer Engagement Centers
1st
Average Rating
7.8
Number of Reviews
73
Ranking in other categories
CRM (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)
Salesforce Service Cloud
Ranking in CRM Customer Engagement Centers
2nd
Average Rating
8.4
Number of Reviews
51
Ranking in other categories
Help Desk Software (5th), Knowledge Management Software (3rd), IT Alerting and Incident Management (6th)
 

Mindshare comparison

As of October 2024, in the CRM Customer Engagement Centers category, the mindshare of Microsoft Dynamics CRM is 25.7%, up from 24.2% compared to the previous year. The mindshare of Salesforce Service Cloud is 18.2%, up from 18.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers
 

Featured Reviews

Arun Srivastav - PeerSpot reviewer
Feb 19, 2024
Easy to use and integrates well with emails, WhatsApp, and SMS gateways
The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.
ChanchalSaxena - PeerSpot reviewer
Jan 3, 2024
High scalability with good plugins and excellent customer visibility
The Primary objectives of our solution are to improve the customer experience, improve process efficiency, and eliminate the wasted costs involved in business operations. For example, we're focusing more on the improvement of DIY (Do it Yourself). The call load reduces the need for visits by…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that it's easy to use and can work with any Microsoft solution without problems."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"Microsoft Dynamics CRM has plenty of valuable features."
"The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."
"The most valuable feature of Microsoft Dynamics CRM is its ease of use."
"Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
"The most valuable feature of Microsoft Dynamics CRM is the flexibility with Microsoft Office 365."
"Dynamics is easy to use. There are several fields I can filter."
"It's a cloud tool, so it is easy to set up."
"The strength lies in its ability to work cohesively with other systems, creating a centralized hub that enhances efficiency and collaboration across various functionalities within our organization."
"The instant input of feedback into the CRM systems by case management is one of the impactful features"
"The solution is a great product. It's hosted on a platform that offers various features, such as email, social media, phone calls, and chatbots. You can connect with customers through any of these channels."
"With Salesforce Service Cloud, customers can have end-to-end visibility from inquiry to delivery."
"The complexity of the solution is very less."
"The plug-ins that work with other standard systems have made the product industry-ready."
"The main benefit of Salesforce Service Cloud is that everything is in the cloud. We can track the entire customer journey from lead to account or opportunity. The CRM is in the cloud, while the financial transactions are in NetSuite. By integrating these applications, we get a complete view of the business. Some integrations are event-driven, while others are batch integrations that run at scheduled times. We also build reports using our in-house analytics tool to help leadership make decisions."
 

Cons

"Better integration would be an improvement."
"The performance could be improved."
"The solution's interface has room for improvement."
"The manufacturing module could be improved. I would like to see customization in the next release."
"It lacks to provide a more detailed profile of the customer, which would have been better and more useful."
"Overall, the solution could be made to be more user friendly."
"There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use."
"I am happy with it. If anything, its interface could be improved."
"The solution’s user interface could be improved and enhanced."
"It is kind of a struggle to get a report that shows something you want it to show."
"The solution could continue improving its artificial intelligence capabilities."
"The documentation could be improved."
"We've started using a couple of AI engines. I believe there's room for improvement there. For instance, when an agent receives a message like "My order is stuck midway, and the delivery guy isn't responding," there should be a pre-populated recommended response on the agent's screen. Instead of crafting a custom reply or searching through knowledge articles to find the delivery guy's contact, this should be the process."
"Since customization can increase the cost from an implementation standpoint, we focus on showcasing Service Cloud's built-in features and possibilities."
"Salesforce should include maps as a default offering so that, as a customer, I can view where the technician is on the geographical map."
"The solution's integration with the main ERP is a little cumbersome."
 

Pricing and Cost Advice

"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"The cost could be cheaper. I would rate them 3 out of 5."
"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."
"Pricing for this software could be cheaper."
"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."
"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."
"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."
"We pay a yearly licensing fee for Salesforce Service Cloud, which is expensive."
"Only enterprise businesses can afford the solution, and small companies cannot afford it."
"Salesforce Service Cloud is a bit expensive."
"Salesforce is very cost-effective."
"I believe that in our country, Colombia, we utilize this platform for the Latin American region. In terms of expenses, it's somewhat higher compared to other products. I would rate it as expensive and nine out of ten."
"The licensing is flexible. Companies pay for what they use. However, a company with very small needs might find it difficult to justify the cost. Overall, it's in the medium price range."
"The solution is priced at 50 dollars a month per user."
"The price of the solution depends on how many users need access to it"
report
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Government
10%
Manufacturing Company
8%
Financial Services Firm
16%
Educational Organization
16%
Computer Software Company
15%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to improve its integrations.
What is your primary use case for Microsoft Dynamics CRM?
We use the solution for sales productivity and marketing.
What is your primary use case for Salesforce Service Cloud?
I use Salesforce as a CRM to pull data, update business opportunities, and support the sales team. I query the data through Snowflake or HANA using Tableau for analysis and market expectations.
 

Also Known As

Dynamics CRM, MS Dynamics CRM
Service Cloud
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Stanley Black & Decker, Coca-Cola, Activision, Wells Fargo, Spotify, Aldo, Philips, The Red Cross, Blue Shield of California, Sprouts Farmers Market, Direct Energy Solar, Inspirato, Kiva
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Service Cloud and other solutions. Updated: October 2024.
813,418 professionals have used our research since 2012.