Microsoft Dynamics CRM vs Salesforce Service Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in CRM Customer Engagement Centers
1st
Average Rating
7.8
Number of Reviews
69
Ranking in other categories
CRM (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)
Salesforce Service Cloud
Ranking in CRM Customer Engagement Centers
2nd
Average Rating
8.4
Number of Reviews
46
Ranking in other categories
Help Desk Software (7th), Knowledge Management Software (3rd), IT Alerting and Incident Management (6th)
 

Mindshare comparison

As of July 2024, in the CRM Customer Engagement Centers category, the mindshare of Microsoft Dynamics CRM is 28.3%, up from 20.5% compared to the previous year. The mindshare of Salesforce Service Cloud is 17.4%, up from 8.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers
Unique Categories:
CRM
15.5%
Local Government CRM
50.0%
Help Desk Software
2.7%
Knowledge Management Software
18.8%
 

Featured Reviews

SR
Aug 29, 2022
Customizable, stable, scalable, and has a broad coverage, but its GUI isn't attractive and it needs a cleaner and more simplified user interface
The main issue with Microsoft Dynamics CRM is that its GUI isn't very attractive. Overall, the solution has the same functionalities as other CRMs such as Salesforce, but Salesforce is much simpler to use. Microsoft Dynamics CRM is complicated to use, and this is another area for improvement. It was also more difficult to set up the solution, so its setup could still be improved. What I'd like to see in the next version of Microsoft Dynamics CRM is a cleaner user interface because currently, it looks messy to me. Salesforce CRM has a better, more simplified user interface that makes it easier for you to get what you need, while in Microsoft Dynamics CRM, you have to put in a lot of effort to get things done.
Joanna Hindle - PeerSpot reviewer
Dec 18, 2023
Streamlining customer service operations with its centralized platform and offering robust case management, contributing to improved efficiency and enhanced customer support
Our use case revolves around managing licensing and ensuring that our partner companies, specifically resellers, have the appropriate access. We utilize the platform to monitor and organize information about their prospects The centralized infrastructure offers significant advantage. The most…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."
"Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."
"The feature I like best in Microsoft Dynamics CRM is being able to market to segments instead of choosing individual people to market to."
"Dynamics is easy to use. There are several fields I can filter."
"Integration is the best feature of Microsoft Dynamics CRM. It integrates quickly across multiple apps and has a lot of APIs available that you can link to. It's very customizable, so we're able to tailor it to a client's needs."
"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
"It's a good solution for enterprise-level companies."
"Technical support is completely good."
"We use Salesforce Service Cloud for lead management and opportunity management."
"There is an out-of-the-box feature for reporting and analytics"
"The most valuable feature of the solution is the traceability of actions."
"It's a cloud tool, so it is easy to set up."
"The solution is a great product. It's hosted on a platform that offers various features, such as email, social media, phone calls, and chatbots. You can connect with customers through any of these channels."
"Salesforce Service Cloud offers several notable features. It includes robust case routing, escalation capabilities, entitlement mapping, and entanglement rules. Additionally, it supports Computer Telephone Integration (CTI), which allows for automatic case generation when a call is made to a designated number."
"The plug-ins that work with other standard systems have made the product industry-ready."
"The product's initial setup phase was straightforward."
 

Cons

"The overall price of Microsoft Dynamics CRM could improve."
"The integration capability with other systems could be improved, particularly the Lead Generation system."
"Microsoft Dynamics could have better note-taking capabilities. It should have more preset options where you enter notes by clicking a box instead of writing them out."
"The manufacturing module could be improved. I would like to see customization in the next release."
"It could be less complicated for smaller organizations."
"The solution could improve by having better integration documentation."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"Knowledge Management platform could use some intelligence improvements. Data mining techniques for recommending the most relevant knowledge articles would be beneficial. Currently, that selection process is more administrative. AI could be used here."
"Salesforce should include maps as a default offering so that, as a customer, I can view where the technician is on the geographical map."
"I'm not deeply engaged with this team, so I don't have extensive experience with it. As you mentioned, I haven't used it much yet, so my experience is limited."
"The product should be capable of delivering complex reports as per company requirements without the need for a Tableau license."
"The product's high price is an area of concern where improvements are required."
"Salesforce Service Cloud's report functionality could be improved."
"The governor limits are a troubling feature of Salesforce"
"The main concern for me revolves around the speed of certain integrations."
 

Pricing and Cost Advice

"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."
"I rate the solution's pricing as a seven out of ten."
"Licensing fees are paid on a monthly basis."
"There is a license required to use Microsoft Dynamics CRM."
"Microsoft Dynamics CRM is a little expensive solution."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"The price of the solution is good but could be cheaper."
"We pay a yearly licensing fee for Salesforce Service Cloud, which is expensive."
"The solution is priced at 50 dollars a month per user."
"The price is too expensive."
"Salesforce is very cost-effective."
"The tool is pretty expensive."
"The price of the solution depends on how many users need access to it"
"Salesforce Service Cloud is a highly expensive solution"
"The product is expensive. There is a need to make yearly payments towards the licensing costs attached to the product."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Government
10%
Manufacturing Company
7%
Computer Software Company
21%
Educational Organization
15%
Financial Services Firm
13%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
I would suggest enhancements in customization and better integration for testing codes to improve the functionality of Dynamics CRM.
What is your primary use case for Microsoft Dynamics CRM?
The platform is utilized for various purposes, including sales process and customer relationship management (CRM).
What is your experience regarding pricing and costs for Salesforce Service Cloud?
Salesforce Service Cloud is a highly expensive solution. I would rate the pricing an eight out of ten. The price is justified by the reputation of the vendor.
What needs improvement with Salesforce Service Cloud?
There are some issues with backend connectivity in Salesforce Service Cloud. For example, connecting it with your phone is troublesome. I expect the backend issues with the solution to get resolved...
What is your primary use case for Salesforce Service Cloud?
Salesforce Service Cloud is used in our organization at the contact center and for presales working processes. The solution enhances customer support in our company by connecting to CRM solutions a...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
Service Cloud
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Stanley Black & Decker, Coca-Cola, Activision, Wells Fargo, Spotify, Aldo, Philips, The Red Cross, Blue Shield of California, Sprouts Farmers Market, Direct Energy Solar, Inspirato, Kiva
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Service Cloud and other solutions. Updated: July 2024.
793,295 professionals have used our research since 2012.