Microsoft Dynamics CRM vs Pipedrive vs Zoho CRM comparison

Read 13 Pipedrive reviews

1,029 Views
689 Comparison Views

78% willing to recommend

Zoho CRM

Read 58 Zoho CRM reviews

1,920 Views
1,766 Comparison Views

90% willing to recommend

Microsoft Dynamics CRM

Zoho CRM

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Executive Summary

We performed a comparison between Microsoft Dynamics CRM, Pipedrive, and Zoho CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: September 2025).

CRM

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Helped 869,785 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 4.4%, down from 13.4% compared to the previous year. The mindshare of Pipedrive is 0.8%, up from 0.8% compared to the previous year. The mindshare of Zoho CRM is 1.8%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Microsoft Dynamics CRM	4.4%
Zoho CRM	1.8%
Pipedrive	0.8%
Other	93.0%

CRM

Featured Reviews

Pawel-Gawronski

Enterprise Architect at BEC

Streamlining resource management and improving project insights with helpful support

The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

NaveenKumar S

Software Engineer at Maximus

Zoho CRM improves lead conversion with AI assistance but could have better technical support

Zoho Zia has helped our lead conversion process by serving as a private AI of Zoho CRM that assists in boosting lead conversation by analyzing customer data, predicting outcomes, and automating workflow follow-ups. Regarding how Zia helps with lead conversion, there's lead scoring and conversion predictions, sentiment analysis, and workflow suggestions. For lead scoring, Zia analyzes past lead conversation patterns and assigns scores to new leads, and high score leads get prioritized for faster follow-up. In terms of conversation predictions, Zia predicts the probability of lead conversion based on demographics and engagements, helping the sales team focus on the most promising leads. Another point is sentiment analysis, where Zia scans customer emails, chats, and notes to detect tones such as positive, negative, or neutral, guiding us on how to approach the leads better. For workflow suggestions, it recommends automated workflows such as sending emails and assigning tasks to agents, improving our engagements. Additionally, the conversational AI feature through Zia chatbot can interact with leads via website chat or capture details and push them into Zoho CRM automatically. The analytics and reporting features in Zoho CRM helped me understand sales patterns and customer behavior through standard reports that include pre-built reports for leads, deals, sales activities, and campaigns. We can customize reports as well, creating reports based on any module fields, and we can integrate with Zoho Analytics for direct capture of reports from our modules. We can merge leads reports to contact reports using SQL, allowing for effective sales funnel tracking to identify drop-offs and optimize conversation strategies. Auto-generated reports are also available for daily scheduling, ensuring that admin receives daily basis reports through automation. With advanced BI features such as drag-and-drop dashboards and predictive analysis using pivot tables, we can create insightful dashboards while pulling CRM and external data from sources such as Google Ads and Facebook Ads for unified analytics. The automation capabilities in Zoho CRM have helped streamline our organization's sales and marketing tasks by handling repetitive tasks such as sending follow-up emails, assigning leads, and updating fields. For example, if a lead score is greater than 80, it automatically assigns that record to the senior sales representative. There are also blueprint options to define the step-by-step sales process, ensuring every sales representative follows the same process. Automation includes assignment rules, lead scoring, priority load options, sales signals, macros, and territory management, which automatically routes leads based on geography, revenue, and industries. Additionally, deal stage automations trigger actions when a deal moves stages, such as sending a contract when it moves to negotiation. For marketing, there are tools for email campaign automation, behavior-based triggers, campaign to lead sync, and social media automations. The overall benefits I have seen from using Zoho CRM include centralized customer data, where all customer interactions are visible in one place, providing a 360-degree view. Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks. This leads to better marketing ROI, as we can track campaigns, ad spend, and lead sources, connecting marketing efforts to revenue. Enhanced collaboration through shared notes, tasks, and role-based access enables teamwork within our internal users and sales teams, contributing to customer satisfaction. Moreover, Zoho CRM is scalable and customizable, adapting to startups, SMBs, and enterprises with its flexible modules and fields. Lastly, it is cost-efficient compared to Salesforce and HubSpot while including a wide range of features.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It integrates well with other Microsoft products."

"The stability is excellent."

"For me, the most helpful functionalities in Microsoft Dynamics CRM are customer engagement, contact management, opportunity management, and order management. The service management features, including ticket management and handling complaints from the call center, are also very useful. One of the key benefits is the faster time to market, as it allows for quicker product delivery and better customer management. The tool also improves customer interaction through the service center, leading to better adherence to KPIs."

"I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."

"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."

"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."

"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."

"The most valuable feature is the reporting tab."

More Microsoft Dynamics CRM pros

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The usability of the solution is its valuable feature."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"The solution is very stable."

"It's very flexible and we can really fit it into our business model."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

More Pipedrive pros

"Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."

"For the most part, the solution is stable."

"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."

"The user interface, especially the dashboard, offers good navigation."

"The platform has a valuable lead qualification feature."

"Zoho CRM's best feature is its reporting."

"The most valuable feature I have found in Zoho CRM is custom functions—you can achieve anything with it, from integrations with other applications to automating complex tasks that the inbuilt features may not handle."

"Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks."

More Zoho CRM pros

Cons

"The solution's interface has room for improvement."

"This is a good tool, but if you don't have experience using a CRM solution, there are a lot of things you'll need to learn. This tool needs to be more user-friendly."

"The mobile side of the product doesn't look that great right now."

"The UI could definitely be improved."

"I am happy with it. If anything, its interface could be improved."

"If there was a bit more automation, specifically for marketing tasks, that would be ideal."

"Previously, I used Dynamics, but it did not suit me, so I changed the CRM last year."

"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."

More Microsoft Dynamics CRM cons

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"You must pay more if you need an additional feature."

"Reporting capabilities of the solution could be improved."

"The automation process is challenging."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"New features sometimes seem bolted on rather than being smooth."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

More Pipedrive cons

"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."

"Certain functions have occasional performance issues."

"If the client's requirements involve managing large datasets, I would go directly to Salesforce due to its capability to store and structure big data, but it tends to be more expensive."

"The integration should be more user-friendly."

"The solution's feature for forecast has limitations."

"What needs improvement in Zoho CRM is the UI. It needs to be more user-friendly. I like Salesforce better than Zoho CRM in terms of the UI, so if Zoho CRM can make some UI changes, that would make the tool better."

"The chatbot feature is not very intelligent and lacks AI capabilities."

"The mobile application is a little complicated and could be simplified."

More Zoho CRM cons

Pricing and Cost Advice

"I rate the solution's pricing as a seven out of ten."

"Licensing fees are paid on a monthly basis."

"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."

"The solution is open source and is free. However, it does require a Dynamics 365 subscription."

"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."

"My organization pays for the license, and I do not know how much it costs."

"Dynamics CRM's pricing is fair."

"Microsoft Dynamics CRM is a little expensive solution."

More Microsoft Dynamics CRM pricing and cost advice

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution is affordable."

"The price of Pipedrive has been reasonable."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive is relatively more affordable than other solutions."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"As of now, the pricing and value are quite good."

"We pay $1000 a month for the tool."

More Pipedrive pricing and cost advice

"The licensing is the subscription, where we pay $50 per month per user."

"Zoho CRM is available at a fairly average price"

"This solution is less expensive than Salesforce."

"There is an annual license."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"It is around $1000 a month."

"The solution is cost-effective."

"The solution has standard pricing plans."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

10%

Government

Manufacturing Company

Computer Software Company

14%

Outsourcing Company

12%

Retailer

Comms Service Provider

Manufacturing Company

10%

Computer Software Company

Comms Service Provider

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	22
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	44
Midsize Enterprise	6
Large Enterprise	10

Questions from the Community

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

What needs improvement with Microsoft Dynamics CRM?

Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...

What is your primary use case for Microsoft Dynamics CRM?

I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

What is your experience regarding pricing and costs for Zoho CRM?

Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium ...

What needs improvement with Zoho CRM?

The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics. Zo...

ServiceNow vs Microsoft Dynamics CRM

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Compared 7% of the time

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Compared 1% of the time

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Compared 54% of the time

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Compared 14% of the time

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Compared 7% of the time

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Compared 6% of the time

Zendesk vs Pipedrive

Compared 6% of the time

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Compared 30% of the time

Odoo vs Zoho CRM

Compared 7% of the time

monday.com vs Zoho CRM

Compared 7% of the time

Salesforce Sales Cloud vs Zoho CRM

Compared 7% of the time

Keap vs Zoho CRM

Compared 4% of the time

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Product Reports

Microsoft Dynamics CRM

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Download Pipedrive product report

Zoho CRM

Download Zoho CRM product report

Also Known As

Dynamics CRM, MS Dynamics CRM

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Overview

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.