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Marketo vs Wunderkind Audiences comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketo
Ranking in Marketing Automation
3rd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
Marketing Management (5th)
Wunderkind Audiences
Ranking in Marketing Automation
28th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Marketo is 9.9%, down from 14.8% compared to the previous year. The mindshare of Wunderkind Audiences is 1.0%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Marketo9.9%
Wunderkind Audiences1.0%
Other89.1%
Marketing Automation
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Senior Digital Solutions Analyst at Rich Products
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
No data available
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
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Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Finish Line, Golfsmith, Value City Furniture, Boston Proper
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,376 professionals have used our research since 2012.