We performed a comparison between Marketo, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"The most valuable feature is the scoring."
"The product has been stable."
"I like that the solution is flexible."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The solution can be easily integrated with Salesforce."
"The most valuable feature is the customization of the solution."
"Campaign tracking is a valuable feature."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It has made email marketing quicker and easier."
"The product is stable."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"Email automation is most valuable."
"It is easy to use."
"We have found the solution to be scalable."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"Offers many great features and is intuitive."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Marketo should give more power to the users for data manipulation."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"It could be more scalable."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"For new people, the installation of the tool can be difficult."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"Pardot must be synced with Salesforce."
"Technical support has been quick and helpful every time."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Lacks sufficient free custom fields."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"Managing large volumes of data takes too long."
"The pricing is a bit high."
"The product could use a little bit of BI in the sense of rule-based building."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"The data extension tools are not very user-friendly."
"Marketing Cloud's forecasting could be improved."
"User management could be better."
