Try our new research platform with insights from 80,000+ expert users

Looker vs Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI
Reporting
BI (Business Intelligence) Tools
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Srini-Dhanaraj - PeerSpot reviewer
Available for free and can help businesses resolve their data migration problems
It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.
James Balbach - PeerSpot reviewer
Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements
Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a pretty stable solution because it is a cloud-based product."
"From a developer's perspective, the way the functionality's being handled is great."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"With Looker, I have experienced benefits in terms of usability and shareability."
"We can centralize all our data models."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"The product is easy to use."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The product's initial setup phase is very simple."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The ability to design complex data models and equations."
"The ability to integrate with a great variety of data sources."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"I've seen no issues with BI's stability."
"This is a self-service BI tool, so it doesn't require a huge amount of technical training, knowledge, or a background in BI in order to induct new people into it."
"It's a great tool for visualization data, and it's free for engineers."
"It gives you an edge if you are on the Microsoft platform. If you have been using Microsoft products for a long time or if you have the Microsoft infrastructure, this is the right tool for you. It has seamless integration with Microsoft SQL Server and other sources, and you get the best of the three things (SSIS, SSAS, and SSRS) in one suite."
"Power BI allows you to create user defined charts which is really useful."
"It is quite easy to use and it helps me to achieve the projects that I've been assigned."
"ou can pull reports, visualize them in real-time, and connect them to a variety of other data sources."
"The amount of customization that you can do is good, and it's relatively straightforward to do."
 

Cons

"Stability needs improvement."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"It needs to be more user-friendly."
"Integrations with other BI tools could be better."
"The visualization capability of the product is limited."
"The product does not have documented material."
"The integration with different databases must be improved."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool should improve on live data integration for quicker data reflection."
"Panels are not as easy to use as other data extraction UIs."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Stability and scalability an be improved for a full ten."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Integrating it with the physics build model or the engineering model should be included."
"I face performance issues with Microsoft Power BI, which are unsolvable. There is a lack of features between the on-premises and cloud version, which poses a challenge for me."
"It would be better if they had some video tutorials. Most people from an Excel background may struggle with measures in Microsoft BI."
"There are some connector-related issues in their MSBA solution."
"The solution doesn't integrate well with third-party tools."
"The reporting part of Microsoft BI is rather limited compared to other reporting tools."
"We would like to have better SQL support for queries."
"I would prefer that the solution not be shared. I'm concerned that if we make a mistake we could reveal information to people who shouldn't see it. I would like to have my own on-prem server, to buy my own server and have my own infrastructure for Microsoft BI, with only with my data."
 

Pricing and Cost Advice

"It is cheap."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"I used the tool's free version."
"It is free."
"I rate the product pricing a ten."
"The price for this solution is reasonable. However, there is an additional cost if you want to publish the dashboard privately."
"Regarding cost, the initial investment wasn't too high, but ongoing licensing could add up."
"Its price is very low. It is like $10 per user, per month. The clients pay for their own licenses. It is not on us. There are no costs in addition to the standard licensing fees. That's the beauty. With other systems, you need to spend a couple of thousand dollars just to get started, and then you need to spend $500 per year for the license, which becomes much more costly. You have a system here where for $120 to $140 a year, you can start with two people and start developing and deploying. You can see why the cost difference is huge, especially when you are on a low scale, like us, and you're not building something very huge."
"The solution is priced well for what they offer. However, the premium version is very expensive."
"Its pricing is great."
report
Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.
850,028 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
29%
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
6%
Computer Software Company
14%
Financial Services Firm
13%
Manufacturing Company
10%
Educational Organization
7%
Educational Organization
39%
Financial Services Firm
8%
Computer Software Company
6%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...
What needs improvement with Google Data Studio?
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets tak...
What is your primary use case for Google Data Studio?
I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
 

Comparisons

 

Also Known As

No data available
Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: April 2025.
850,028 professionals have used our research since 2012.