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Looker vs Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.6%
Microsoft Power BI17.4%
Tableau Enterprise16.5%
Other63.5%
Reporting
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI9.3%
Tableau Enterprise6.7%
Amazon QuickSight3.7%
Other80.3%
BI (Business Intelligence) Tools
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at Cognizant
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Antonio Flor - PeerSpot reviewer
Lead Anaplanner at Chaucer Group
Data integration has improved reserving and expense control while collaboration drives fast dashboards
Regarding drawbacks or weak points in Microsoft Power BI, it may not be directly related to the tool itself, but with our architecture, as we couldn't get a service account, which is an email address that has no relationship with the employees, just to establish the connection with Anaplan. We couldn't get it to work on SSO, so we use an employee account which could be a point of weakness, meaning if the person leaves, that connection will break. If the person goes on holiday and we need to refresh, we have to change the connection as well, but we have to live with that since we're not using SSO on the service account. Regarding the natural language processing feature, we're trying to avoid using it too much because it can slow down the connection, so as much as possible, we try to build the logic and any transformation in Anaplan, and then deliver an end product to Microsoft Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's quite effortless to navigate through various applications and review their updated data in real-time."
"From a developer's perspective, the way the functionality's being handled is great."
"It is easier and quicker to find things in the database."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."
"If one has to deal with large volumes of data, which I categorically could tell is big data and has to create visuals, Looker is the tool to go."
"With Looker, I have experienced benefits in terms of usability and shareability."
"The solution is free so that is a good feature."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"Valuable features include advanced integrated analysis and easy implementation."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"Ease of development and maintenance."
"Like all Microsoft products, it is very easy to set up initially."
"The ROI is high for small teams or basic use cases with limited datasets."
"The drag and drop facility to easily change the data correctly is the most valuable feature. I am happy to see visualizations. It's easier to talk about and make people understand what is going on."
"Microsoft BI is easy to use and to design. I found Microsoft BI a lot easier than Tableau."
"The stability is good."
"Microsoft BI displays information very well."
"Good reporting and data analysis tool that's user-friendly, easy to deploy, stable, and scalable."
 

Cons

"Their needs to be much more control of visualizations to become more on par with Tableau."
"The integration with different databases must be improved."
"Stability needs improvement."
"Looker depends on the database components. For example, if you have a underperforming database, then you likely will have a poor performance experience."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"Features related to visualization should continue to be improved."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Stability and scalability an be improved for a full ten."
"The tool should improve on live data integration for quicker data reflection."
"Panels are not as easy to use as other data extraction UIs."
"It's not yet a replacement for a complete BI tool."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"I would like to see a change in the premium capacity."
"The dashboards lack a user-friendly appearance."
"The solution should increase the API functionality so that we can use Microsoft Power BI for other purposes and aggregate things."
"I feel the modeling page should be simplified."
"I would like to have the capability to schedule exports in different versions."
"The current licensing model that Microsoft BI has is expensive."
"The only concern I have faced with Microsoft BI is the time it takes to find out an issue and rectify it."
"The UI looks awkward once the graphs have been generated in the console. They should make the graphs more user-friendly, because other parts of Microsoft Power BI are user-friendly, but the graphical representations aren't."
 

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
"The tool is free."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"Its pricing is great."
"We have a professional license for Microsoft BI and the price is fair."
"I used a two months free trial to see if it had what I needed."
"All of the licenses are on an annual basis, but Microsoft will amortize it to an extent. If it's five years, they'll include the possible interest they might have the following year. Ideally, their licensing scheme is an annual license, but they make it easier for some of our clients to take a five-year license but package everything inside for them to buy the license for five years."
"The current licensing model that Microsoft BI has is expensive. My customers have told me the cost is approximately $20 per user and this can get expensive fast. There should be a one-time purchase option if the customer has a lot of users."
"MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
"My company needs to make monthly payments towards the licensing costs attached to the product."
"I'm not very familiar with the licensing aspect, as it operates in the cloud as a SaaS (Software as a Service) model. Essentially, you pay based on cloud cost models, which might include hourly rates or similar billing structures introduced by Microsoft. Many organizations utilize it and pay for its services, somewhat like Office 365. It's a cloud-based platform that provides the necessary services, including support, for development, and you pay accordingly for the usage."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
9%
Media Company
8%
Computer Software Company
8%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
9%
Comms Service Provider
7%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise58
Large Enterprise166
 

Questions from the Community

Ask a question
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What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people ...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most ...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
 

Comparisons

 

Also Known As

No data available
Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

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Genesys, Shueisha
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