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Looker vs Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI
Reporting
BI (Business Intelligence) Tools
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"From a developer's perspective, the way the functionality's being handled is great."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It is a pretty stable solution because it is a cloud-based product."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"With Looker, I have experienced benefits in terms of usability and shareability."
"The product is easy to use."
"I would rate this solution eight or nine out of ten."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The product's initial setup phase is very simple."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The ability to integrate with a great variety of data sources."
"Valuable features include advanced integrated analysis and easy implementation."
"Its connection to every database: Whatever and wherever it is."
"It's a powerful platform."
"The initial setup is simple to do."
"It is easy to use. It has got a desktop where people can develop their own dashboards. Basically, we have figured out how to connect finance contracts and all programs for the government agency. So, they can see everything in a dashboard. So, it is very easy to use from a technical standpoint of view."
"Microsoft BI's initial setup is very straightforward."
"I think the visualization part is valuable."
"Power BI allows me to show detailed improvements in quality and safety and patient experience."
"The most valuable features are the easy creation of reports, dashboards, and the ability to perform analysis. It is important for us to create reports because we have some operations during certain hours and we can use this tool to track the information."
 

Cons

"It needs to be more user-friendly."
"Integrations with other BI tools could be better."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The integration with different databases must be improved."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The visualization capability of the product is limited."
"The product does not have documented material."
"Stability needs improvement."
"The tool should improve on live data integration for quicker data reflection."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"It's not yet a replacement for a complete BI tool."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Maybe they can enhance the UI a bit. Right now, it's very basic, I would say, compared to the MicroStrategy or Qlik."
"The solution could use a faster speed on certain interactions and a refresh of the dashboards."
"The only challenge I have found is that they do not have a Mac version."
"I believe the price should be degressive, and we should have a lower, or better unit price if we have more users."
"I think that the solution is harder to use for people who are not experts in data."
"It should have more report outputs. They should expand the report outputs. Its documentation should also be better."
"It is not the right tool to do deeper analysis or predictions. When you have some data and you want to do some deep analysis, there is no feature to help you with this."
"I would like to see a more user-friendly interface with Microsoft BI."
 

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"There are a few options available for purchasing a license. Typically the number of users you have will determine the price of the license. The more users you have the more you will pay."
"I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
"The price of the solution can be expensive if you want to synchronize your data more."
"Costs less than most competing solutions."
"In the beginning, the solution cost approximately $1,000 per month, we have a Microsoft startup subscription. There is a subscription pack for startups company which we are able to have for one year."
"You don't need a license for development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them."
"The pricing for the solution is relatively higher compared to other alternatives."
"Licensing is on a monthly basis, but I am not sure."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
13%
Retailer
7%
Manufacturing Company
6%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
7%
Financial Services Firm
12%
Computer Software Company
9%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...
What needs improvement with Google Data Studio?
From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization opti...
What is your primary use case for Google Data Studio?
We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we u...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
 

Also Known As

No data available
Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
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