Looker vs Zoho Analytics comparison

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2,193 views|1,766 comparisons
80% willing to recommend
Zoho Logo
660 views|279 comparisons
92% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Looker and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Looker vs. Zoho Analytics Report (Updated: March 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture.""We can centralize all our data models.""It is a pretty stable solution because it is a cloud-based product.""With Looker, I have experienced benefits in terms of usability and shareability.""The product is easy to use.""It's quite effortless to navigate through various applications and review their updated data in real-time.""The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""From a developer's perspective, the way the functionality's being handled is great."

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"It's a very strong analytics tool.""The initial setup is straightforward.""Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics.""Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show.""The integration interface is very easy to use and allows you to directly connect to a variety of APIs.""We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials.""Zoho Analytics is the best software for giving reports to customers and we can create any report that is required.""The most valuable feature of Zoho Analytics is its connectivity with ERP systems and the functionality to set up different fields for leads."

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Cons
"Stability needs improvement.""The integration with different databases must be improved.""Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""The product does not have documented material.""It needs to be more user-friendly.""The visualization capability of the product is limited.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud.""Integrations with other BI tools could be better."

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"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved.""It would be great to have more user input fields which can be used on dashboards.""I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures.""The platform's pricing needs improvement.""The solution's tasks and project management tools are weaker than those of its competitors.""The support for Zoho Analytics is pathetic.""The hourly pricing needs improvement.""I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

  • "I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
  • "An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
  • "I don't feel that price is an issue for this product."
  • "It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
  • "This solution is reasonable as far as pricing is concerned."
  • "The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
  • "For one license the pricing is about $35 a user."
  • "Zoho Analytics costs $ 4,200 per month, billed yearly."
  • More Zoho Analytics Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Top Answer:Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
    Top Answer:The product is expensive. However, it is more affordable than Qlik Sense.
    Top Answer:The platform's pricing needs improvement.
    Ranking
    5th
    out of 31 in Embedded BI
    Views
    2,193
    Comparisons
    1,766
    Reviews
    10
    Average Words per Review
    634
    Rating
    7.7
    8th
    out of 31 in Embedded BI
    Views
    660
    Comparisons
    279
    Reviews
    11
    Average Words per Review
    310
    Rating
    7.7
    Comparisons
    Amazon QuickSight logo
    Compared 23% of the time.
    Tableau logo
    Compared 17% of the time.
    Google Data Studio logo
    Compared 10% of the time.
    Databricks logo
    Compared 7% of the time.
    SAS Visual Analytics logo
    Compared 1% of the time.
    Also Known As
    Zoho Reports
    Learn More
    Overview

    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Recruiting/Hr Firm8%
    Marketing Services Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Educational Organization9%
    Computer Software Company9%
    Insurance Company9%
    Outsourcing Company9%
    VISITORS READING REVIEWS
    Educational Organization76%
    Computer Software Company5%
    Financial Services Firm2%
    Comms Service Provider2%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    REVIEWERS
    Small Business73%
    Midsize Enterprise12%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business9%
    Midsize Enterprise77%
    Large Enterprise14%
    Buyer's Guide
    Looker vs. Zoho Analytics
    March 2024
    Find out what your peers are saying about Looker vs. Zoho Analytics and other solutions. Updated: March 2024.
    768,740 professionals have used our research since 2012.

    Looker is ranked 5th in Embedded BI with 19 reviews while Zoho Analytics is ranked 8th in Embedded BI with 24 reviews. Looker is rated 8.0, while Zoho Analytics is rated 8.2. The top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". On the other hand, the top reviewer of Zoho Analytics writes "An easy-to-set up solution that helps in the scheduling of reports and dashboards". Looker is most compared with Amazon QuickSight, Tableau, Google Data Studio, Databricks and SAS Visual Analytics, whereas Zoho Analytics is most compared with Apache Superset, Tableau, Microsoft Power BI, Qlik Sense and Amazon QuickSight. See our Looker vs. Zoho Analytics report.

    See our list of best Embedded BI vendors.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.