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Looker Studio vs QlikView comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
QlikView
Ranking in Reporting
5th
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
163
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of December 2025, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.3% compared to the previous year. The mindshare of QlikView is 4.4%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
QlikView4.4%
Looker Studio2.7%
Other92.9%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
MA
Managing Director at Hurricnae
Rapid development and flexibility transform commercial decision-making processes
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging to Power BI, considering that you're losing a lot of customers to Power BI. Reducing costs is the main improvement needed, as this is the biggest burden currently faced in the South African market, with Microsoft converting QlikView customers due to the perceived cost reduction. I am aware of several big corporations, such as Sanofi and Aspen Pharmacare, which have left QlikView due to cost issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The product's initial setup phase is very simple."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"Valuable features include advanced integrated analysis and easy implementation."
"I would rate this solution eight or nine out of ten."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"QlikView is an excellent tool, though expensive compared to other BI tools, it provides ETL capability allowing the building of a complete data warehouse within Qlik Sense."
"Its ability to build, very quickly, very complicated models."
"Our Qlikview applications help us to get a good idea of our Client Base Performance and assist us in the decision making for Seasonal Specials. On the other hand QlikView helps us to get a grasp on our Suppliers and helps us to negotiate pricing with them."
"QlikView is extremely flexible in terms of visualization tools for communicating complex data insights."
"The initial setup is not very complex."
"Scripting as per a customer's need, which is a pretty cool feature and not available in other tools."
"You can do a lot of things on the back end which are not possible in the other solutions on the market."
"A well designed app brings freedom of inquiry to meetings, allowing me to answer questions in real time and this has transformed progress and outputs of our monthly group meeting."
 

Cons

"It's not yet a replacement for a complete BI tool."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Stability and scalability an be improved for a full ten."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"The solution should be mobile-responsive. It should also include drag-and-drop and slice-and-dice features."
"There is a lack of static PDF report generation and automatic resizing of the dashboard to fit the device."
"There is no automation or drag and drop functionality."
"QlikView's UI could be more user-friendly."
"The product's visual capabilities could be improved. The graphs and visualizations are not as aesthetic or easy to create."
"I would want them to have more options as a user. It would be nice for them to create their own dashboards and add fields."
"If a user wanted to see something not included in the application the new object had to be created by a power user or developer because Qlik view's scripting has somewhat of a learning curve."
"Improvement in collaboration, between that and publishing of reports and publishing of models."
 

Pricing and Cost Advice

"The tool is free."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"I rate QlikView's pricing a five out of ten."
"The setup costs for QlikView are fair as are the yearly maintenance fees. The licensing becomes a bit more expensive and requires some planning for onboarding."
"The pricing is too high compared to the other solutions on the market."
"It's reasonably priced and falls on the more affordable side."
"QlikView is more expensive than one of its competitors."
"Qlik is fairly high in terms of pricing."
"The platform's pricing is considered quite expensive, particularly given the dollar-based pricing."
"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
11%
Computer Software Company
8%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise76
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about QlikView?
If you correctly use the product for your use cases, it provides value for money.
What is your experience regarding pricing and costs for QlikView?
I would rate the pricing for QlikView as not cheap, but it is reasonable.
What needs improvement with QlikView?
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only t...
 

Comparisons

 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.