Looker Studio vs Zendesk comparison

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93% willing to recommend

Looker Studio

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Executive SummaryUpdated on Mar 4, 2025

Looker Studio and Zendesk compete in the fields of data visualization and customer service management, respectively. Looker Studio is strong in data analytics while Zendesk stands out in customer service features, leaning towards Zendesk for customer-focused operations.

Features: Looker Studio offers excellent data visualization with features like seamless integration with Excel and Google Sheets, data aggregation before visualization, and custom filter creation. Zendesk provides robust customer service management with features like comprehensive ticketing, integration with multiple business applications, and customizable workflows.

Room for Improvement: Looker Studio could enhance its real-time collaboration capabilities, expand its integration options beyond Google products, and improve data model customization. Zendesk may benefit from streamlining its interface for easier navigation, improving integration with non-CRM tools, and offering more affordable pricing for smaller teams.

Ease of Deployment and Customer Service: Looker Studio integrates well with existing data ecosystems, providing instant insights, although it may need enhanced guidance for users. Zendesk requires alignment with CRM systems but compensates with excellent implementation support and comprehensive user training that supports its complex deployment.

Pricing and ROI: Looker Studio's competitive pricing offers good ROI due to its data utilization capabilities without significant initial costs. Zendesk demands a higher upfront investment because of its extensive features; however, it promises high ROI through improved customer satisfaction and retention.

To learn more, read our detailed Looker Studio vs. Zendesk Report (Updated: April 2025).

Looker Studio vs. Zendesk

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

11th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Zendesk

Ranking in Reporting

13th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), CRM (20th), Help Desk Software (9th), IT Service Management (ITSM) (7th), Sales Force Automation (7th), Knowledge Management Software (3rd), Community Platforms (3rd)

Mindshare comparison

As of May 2025, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.6% compared to the previous year. The mindshare of Zendesk is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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JohanSkibdahl

CEO at Etcetera Networks

Automating customer support with advanced AI capabilities and seamless communication

Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo ( /products/klaviyo-reviews ), enhancing our workflows.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"Valuable features include advanced integrated analysis and easy implementation."

"The solution is free so that is a good feature."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The product's initial setup phase is very simple."

More Looker Studio pros

"Its agility and simplicity are the most valuable features. This tool is very user-friendly."

"It is a scalable solution."

"We rarely had issues with Zendesk."

"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."

"It is very easy to connect back and forth between the requester and the person fulfilling the ticket."

"Zendesk has been invaluable in automating communications such as email and phone calls."

"The most valuable features of Zendesk Support are collaboration, reports, and a self-service portal. The customer and team can see all the information needed from the portal."

"It's a very stable tool, very powerful."

More Zendesk pros

Cons

"The tool should improve on live data integration for quicker data reflection."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"It's not yet a replacement for a complete BI tool."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

More Looker Studio cons

"The price of the solution should be reduced."

"The solution could integrate better with QR codes from some websites such as Facebook."

"The data you get when logged in to Zendesk Support differs from the data you get when you programmatically query Zendesk Support through its API because of a sync time delay."

"They have something called Zendesk Explore, which isn't as good as what they had in place previously."

"The support team is time-consuming, and they don't find the answer to our problem."

"It needs to improve in terms of its flexibility, price, and installation."

"Zendesk's stability on inbound calls could be improved as compared to Talkdesk."

"There is always a network issue with Zendesk. But we don’t know whether it is managed. The network issue is that when I call, it does not let us."

More Zendesk cons

Pricing and Cost Advice

"The product is available for free."

"The cost is quite affordable based on feature analysis."

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

"The price is very competitive."

"From what I hear, Zendesk's pricing is a little expensive."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Educational Organization

Computer Software Company

24%

Educational Organization

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.

What needs improvement with Zendesk Support?

There could be improvements in integration, which can be achieved with APIs or tools like Zapier ( /products/zapier-reviews ). However, easier integration could enhance the usability. Multilingual ...

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Comparisons

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Compared 19% of the time

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Compared 8% of the time

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Compared 6% of the time

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Compared 4% of the time

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Product Reports

Looker Studio

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Also Known As

Data Studio

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

Genesys, Shueisha

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber

Looker Studio vs. Zendesk