Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.6, and holds a 6.6% mindshare in the category. Google is ranked #9 in RT , with an average rating of 7.6, and holds a 2.9% mindshare. Additionally, 63% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 86% of Google users who would recommend it.

Amazon QuickSight

Read 29 Amazon QuickSight reviews

6,208 Views
5,810 Comparison Views

63% willing to recommend

Looker Studio

Read 13 Looker Studio reviews

975 Views
255 Comparison Views

86% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: June 2025).

Buyer's Guide

BI (Business Intelligence) Tools

June 2025

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Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (3rd)

Looker Studio

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Reporting (9th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 6.6%, down 9.8% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.9% mindshare, up 2.7% since last year.

BI (Business Intelligence) Tools

Reporting

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

"It works well with the AWS ecosystem."

"The solution is very quick to turn around and integrate."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"The query and dashboard capabilities are entirely good."

"It helped the managers to visualize the data activities."

"A valuable feature of Amazon QuickSight is that it's a cloud-native service provided by AWS. As all platforms within my company run on AWS, that's the leverage of Amazon QuickSight. Amazon QuickSight is also easy to use, and I find the native connectors from AWS valuable as well."

"The product is easy to learn."

More Amazon QuickSight pros

"The ability to integrate with a great variety of data sources."

"I would rate this solution eight or nine out of ten."

"The product's initial setup phase is very simple."

"The solution is free so that is a good feature."

"Valuable features include advanced integrated analysis and easy implementation."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The ability to design complex data models and equations."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

More Looker Studio pros

Cons

"The cost of queries is very high."

"There should be better connectors for different data sets."

"One area for improvement is the cost, as it's a bit expensive."

"Right now, you can't use Amazon QuickSight on other cloud providers, so I'd like it to have availability on other cloud providers. This is an area for improvement in the product. What I'd like to see in Amazon QuickSight in the future is a distributed centralized system where I can manage all reports in one place, and for Amazon QuickSight to become reporting as a service."

"The setup process falls somewhere in the middle. It is not straightforward, nor is it complex, but there is a significant amount of work needed on the back end to make it function."

"QuickSight needs to add more visuals similar to what Power BI offers."

"The solution must be more user-friendly."

"I just want a few more features to be added."

More Amazon QuickSight cons

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"It's not yet a replacement for a complete BI tool."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"Panels are not as easy to use as other data extraction UIs."

More Looker Studio cons

Pricing and Cost Advice

"The product pricing is better than other vendors."

"Amazon QuickSight you subscribe and you use the service."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"The solution's pricing is cheaper than the other products in the market."

"It is simpler and cheaper than other solutions."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"The solution is not affordable."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

More Amazon QuickSight pricing and cost advice

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

15%

Financial Services Firm

12%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

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What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 26% of the time

Tableau vs Amazon QuickSight

Compared 18% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 6% of the time

QlikView vs Amazon QuickSight

Compared 5% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 18% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

June 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

June 2025

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

June 2025

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