Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.6, and holds a 6.7% mindshare in the category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.7% mindshare. Additionally, 63% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 85% of Google users who would recommend it.

Amazon QuickSight

Read 29 Amazon QuickSight reviews

7,786 Views
7,232 Comparison Views

63% willing to recommend

Looker Studio

Read 12 Looker Studio reviews

1,051 Views
1,158 Comparison Views

85% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2025).

Buyer's Guide

BI (Business Intelligence) Tools

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (3rd)

Looker Studio

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Reporting (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 6.7%, down 10.2% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.7% mindshare, up 2.6% since last year.

BI (Business Intelligence) Tools

Reporting

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

"The ease with which it integrates with different data sources is most valuable. Especially when everything is on AWS, it is easy to connect to the data source and organize different dashboards."

"From an analytics perspective, it's really good for self-service analytics."

"The product is easy to learn."

"The solution is simple to implement."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"Amazon QuickSight can provide insights from the available data. It supports various rule types. We get the options of machine learning and insights, which are not available in other intelligence tools. It is easier to use, more stable, and cheaper than other solutions."

More Amazon QuickSight pros

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The product's initial setup phase is very simple."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The ability to design complex data models and equations."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

More Looker Studio pros

Cons

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

"There is room for improvement in terms of the number of visualizations and dashboards that are available."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards. This does not happen with QuickSite, it needs to mature to be used in production."

"I would like to see a feature that allows us to save a draft version before making it public and publishing it."

"Amazon QuickSight's visualization could be improved."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

More Amazon QuickSight cons

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"The tool should improve on live data integration for quicker data reflection."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"Stability and scalability an be improved for a full ten."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Looker Studio cons

Pricing and Cost Advice

"Amazon QuickSight you subscribe and you use the service."

"The product pricing is better than other vendors."

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"It is simpler and cheaper than other solutions."

"The solution's pricing is cheaper than the other products in the market."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"A highly affordable cost structure with fixed membership and timeframe basis options."

More Amazon QuickSight pricing and cost advice

"The solution is free but the Google Looker is expensive."

"The tool is free."

"The product is available for free."

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

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What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

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What needs improvement with Amazon QuickSight?

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 27% of the time

Tableau vs Amazon QuickSight

Compared 18% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 6% of the time

QlikView vs Amazon QuickSight

Compared 5% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 19% of the time

Tableau vs Looker Studio

Compared 8% of the time

IBM Cognos vs Looker Studio

Compared 6% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

April 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

April 2025

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

March 2025

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