Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 7.5, and holds a 4.9% mindshare in the category. Google is ranked #8 in RT , with an average rating of 7.8, and holds a 3.0% mindshare. Additionally, 66% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 81% of Google users who would recommend it.

Amazon QuickSight

Read 32 Amazon QuickSight reviews

7,238 Views
4,849 Comparison Views

66% willing to recommend

Looker Studio

Read 14 Looker Studio reviews

1,941 Views
854 Comparison Views

81% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: August 2025).

Buyer's Guide

BI (Business Intelligence) Tools

August 2025

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Helped 867,349 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (4th)

Looker Studio

Average Rating

7.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Reporting (8th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 4.9%, down 8.7% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 3.0% mindshare, up 2.4% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	4.9%
Microsoft Power BI	14.5%
Tableau Enterprise	11.0%
Other	69.6%

BI (Business Intelligence) Tools

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	3.0%
Microsoft Power BI	24.3%
Tableau Enterprise	20.6%
Other	52.099999999999994%

Reporting

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

Read full review

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very quick to turn around and integrate."

"It is fine for basic reporting."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"The product is easy to learn."

"The most valuable feature of Amazon QuickSight is its connectivity with other Amazon services."

"The most valuable feature of this solution is the user interface."

"QuickSight makes it easy to provision, create, and publish dashboards."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

More Amazon QuickSight pros

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The ability to design complex data models and equations."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The product's initial setup phase is very simple."

"The ability to integrate with a great variety of data sources."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

More Looker Studio pros

Cons

"They could provide more options for graphics and other features."

"The cost of queries is very high."

"Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking."

"One area for improvement is the cost, as it's a bit expensive."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."

More Amazon QuickSight cons

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Stability and scalability an be improved for a full ten."

"The tool should improve on live data integration for quicker data reflection."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"It's not yet a replacement for a complete BI tool."

More Looker Studio cons

Pricing and Cost Advice

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"The pricing is cost-effective with a good plan."

"It's affordable compared to other long-term contractor business tools available in the market."

"The solution is not affordable."

More Amazon QuickSight pricing and cost advice

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

10%

Government

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	9
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improvements. I was searching and wasn't getting the help I wanted with what I wanted ...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...

See all answers

What is your primary use case for Google Data Studio?

Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 33% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 15% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 4% of the time

QlikView vs Amazon QuickSight

Compared 4% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 16% of the time

Tableau Enterprise vs Looker Studio

Compared 7% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

IBM Cognos vs Looker Studio

Compared 4% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

September 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

September 2025

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

August 2025

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