Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 8.3, and holds a 3.2% mindshare in the category. Google is ranked #10 in RT , with an average rating of 7.6, and holds a 2.5% mindshare. Additionally, 68% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Amazon QuickSight

Read 34 Amazon QuickSight reviews

8,422 Views
6,653 Comparison Views

68% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

3,089 Views
1,853 Comparison Views

83% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: May 2026).

Buyer's Guide

BI (Business Intelligence) Tools

May 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (4th)

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (10th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.2%, down 6.6% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.5% mindshare, down 2.9% since last year.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Amazon QuickSight	3.2%
Microsoft Power BI	7.5%
Tableau Enterprise	5.8%
Other	83.5%

BI (Business Intelligence) Tools

Reporting Mindshare Distribution
Product	Mindshare (%)
Looker Studio	2.5%
Tableau Enterprise	14.1%
Microsoft Power BI	13.2%
Other	70.2%

Reporting

Featured Reviews

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

Can always access reports through intuitive dashboards that support diverse data connections

I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is easy to learn."

"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

"Amazon QuickSight has an interactive dashboard that is beautiful and user-friendly, with beautiful colors and good icons that are easy to identify, allowing users to click, drag and drop, and extract data without facing complexity or a terminal-based interface."

"It helped the managers to visualize the data activities."

"Compared to other reporting tools, it is very effective but does require an understanding of certain concepts in QuickSight. This understanding is crucial for creating dimensions, changing metrics, and visualizing reports."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"Efficiency has definitely improved, and the speed of developing analytics and insights has increased by at least twenty percent."

More Amazon QuickSight pros

"The ability to integrate with a great variety of data sources."

"We previously used Microsoft Power BI, but Google is better."

"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."

"The ability to design complex data models and equations."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."

More Looker Studio pros

Cons

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS."

"There could be an end-to-end pipeline for data cleaning as well as presenting it using different visualizations."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

"One area for improvement is the cost, as it's a bit expensive."

"They could provide more options for graphics and other features."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections."

More Amazon QuickSight cons

"Looker Studio did not fit our needs for scalability."

"The tool should improve on live data integration for quicker data reflection."

"Stability and scalability an be improved for a full ten."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"It's not yet a replacement for a complete BI tool."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

More Looker Studio cons

Pricing and Cost Advice

"A highly affordable cost structure with fixed membership and timeframe basis options."

"The solution's pricing is cheaper than the other products in the market."

"The solution is not affordable."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"It's affordable compared to other long-term contractor business tools available in the market."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"It is simpler and cheaper than other solutions."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

More Amazon QuickSight pricing and cost advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"The tool is free."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

11%

Computer Software Company

Government

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon majo...

See all answers

What is your primary use case for Amazon QuickSight?

We do partner with Amazon, and we use Amazon QuickSight for some of the projects. We have a global environment and some of the products in the US-based solutions where our teams are using it. I dow...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

What advice do you have for others considering Google Data Studio?

I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 54% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 6% of the time

QlikView vs Amazon QuickSight

Compared 2% of the time

Databricks vs Amazon QuickSight

Compared 2% of the time

Qlik Sense vs Amazon QuickSight

Compared 2% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 11% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

RStudio Connect vs Looker Studio

Compared 8% of the time

Zendesk vs Looker Studio

Compared 6% of the time

InetSoft Style Intelligence vs Looker Studio

Compared 5% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

June 2026

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

June 2026

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight offers rapid visualization creation, cloud-native AWS integration, ease of use, scalability, and affordability. With strong data connectors and machine learning tools, it supports real-time insights and intuitive data handling.

Amazon QuickSight is designed for fast visualizations, interactive dashboards, and extensive data connectivity, making it suitable for finance and academia. Offering browser-based access and advanced security, it enables organizations to integrate data seamlessly, handling both real-time and historical insights. Despite room for improvement in visuals and integration with other cloud providers, its flexibility and powerful analytics serve diverse reporting needs efficiently.

What are Amazon QuickSight's most important features?

Fast Visualization: Rapid creation of detailed visual reports.
Cloud-Native Integration: Seamless connection with AWS infrastructure.
Scalability: Easily scales according to data and user needs.
Advanced Security: Ensures data protection and compliance.
Machine Learning Tools: Offers predictive analytics and AI capabilities.
Interactive Dashboards: Allows real-time data exploration and interaction.
Extensive Documentation: Provides robust resources for user support.

What benefits and ROI should users look for?

Ease of Use: Simplifies data visualization and reporting tasks.
Cost-Effectiveness: Affordable pricing suitable for scaling businesses.
Real-Time Insights: Access to immediate data-driven decisions.
Intuitive Design: Enhances user interaction and data manipulation.
Comprehensive Integration: Data integration from multiple sources like S3, SAP, MySQL.

Amazon QuickSight is employed in finance and academia, aiding in KPI tracking and analytics through efficient data integration and visualization. It supports strategic business decisions by offering insights from sources such as S3 and MySQL, making it valuable for financial reporting and research needs.

Amazon Web Services (AWS)

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

May 2026

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