LeadSquared vs Pardot comparison

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LeadSquared Logo
415 views|270 comparisons
80% willing to recommend
Salesforce Logo
1,627 views|629 comparisons
90% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between LeadSquared and Pardot based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed LeadSquared vs. Pardot Report (Updated: May 2024).
771,170 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly.""The most valuable feature of LeadSquared is an easy-to-understand user interface.""The initial setup is very easy.""The most valuable feature of LeadSquared is the customization."

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"The most valuable feature is the customization of the solution.""The product is stable.""Campaign tracking is a valuable feature.""It's easy to create email templates and landing pages.""It has made email marketing quicker and easier.""I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.""For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it.""The tracking and automation of outbound messaging is the solution's most valuable aspect."

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Cons
"The solution’s UI could be more user-friendly.""The solution's report section is not very capable and could be improved.""The solution can get quite expensive, especially as you add more users.""The notifications and workflow management can be improved in LeadSquared."

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"For new people, the installation of the tool can be difficult.""The solution lacks integration with Instagram, which is our top problem with the product.""Pardot must be synced with Salesforce.""When it comes to integration with third-party tools, Pardot's APIs are not that robust.""The solution is quite expensive, at least, for smaller teams.""Needs to improve list building.""Lacks sufficient free custom fields.""When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

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Pricing and Cost Advice
  • "I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
  • "The license is paid yearly, and it is about 30 euros per month per user."
  • "We have an annual renewable license for LeadSquared."
  • "LeadSquared is not as costly as other CRM solutions."
  • More LeadSquared Pricing and Cost Advice →

  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • "It is a competitively priced product, considering what it provides."
  • "In terms of pricing, Pardot is cheaper than Marketing Cloud."
  • More Pardot Pricing and Cost Advice →

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    771,170 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:The price is per user and if you've got 10 users, it's all right, it's not that expensive. It's okay. However, if you are 100 or 1000, it's not a good solution. SAP or Dynamics or other products are… more »
    Top Answer:There may be some features regarding holidays which are missing in the product that could be added in the future. It would be great if they could improve the manipulation of the planning. The solution… more »
    Top Answer:I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.
    Top Answer:It is a competitively priced product, considering what it provides. Pardot can easily integrated with Salesforce since the data syncs in a fairly easy manner without any issues. Most of the companies… more »
    Top Answer:The tool provides features required for B2B marketing. If I consider the areas in the product where improvements are required, I rate the tool an eight out of ten. The product has improved… more »
    Ranking
    8th
    Views
    415
    Comparisons
    270
    Reviews
    2
    Average Words per Review
    430
    Rating
    7.5
    6th
    Views
    1,627
    Comparisons
    629
    Reviews
    4
    Average Words per Review
    487
    Rating
    7.8
    Comparisons
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    Learn More
    Overview
    LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
    Arketi Group
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company21%
    Manufacturing Company10%
    Educational Organization9%
    Real Estate/Law Firm9%
    VISITORS READING REVIEWS
    Educational Organization64%
    Computer Software Company8%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise23%
    Large Enterprise50%
    REVIEWERS
    Small Business31%
    Midsize Enterprise31%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    LeadSquared vs. Pardot
    May 2024
    Find out what your peers are saying about LeadSquared vs. Pardot and other solutions. Updated: May 2024.
    771,170 professionals have used our research since 2012.

    LeadSquared is ranked 8th in Marketing Automation with 4 reviews while Pardot is ranked 6th in Marketing Automation with 10 reviews. LeadSquared is rated 7.6, while Pardot is rated 7.8. The top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". LeadSquared is most compared with Zoho CRM, ExtraaEdge and Salesforce Marketing Cloud, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub. See our LeadSquared vs. Pardot report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.