LeadSquared vs Pardot comparison

LeadSquared and Salesforce are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Salesforce is ranked #6 with an average rating of 7.8. LeadSquared holds a 1.7% mindshare in MA, compared to Salesforce’s 3.3% mindshare. Additionally, 83% of LeadSquared users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

LeadSquared

Read 5 LeadSquared reviews

991 Views
258 Comparison Views

83% willing to recommend

Pardot

Read 12 Pardot reviews

832 Views
824 Comparison Views

91% willing to recommend

LeadSquared

Pardot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Pardot and LeadSquared are competing in the marketing automation platform category. While Pardot is recognized for strong analytics, LeadSquared offers notable lead management, making it a compelling choice for businesses valuing these attributes.

Features: Pardot offers powerful analytics and reporting, integrating seamlessly with Salesforce and using AI for send-time optimization. LeadSquared brings advanced lead management, sales automation, and a user-friendly interface, suitable for intuitive navigation and efficient lead nurturing.

Room for Improvement: Pardot could enhance its interface to reduce the learning curve and offer more flexible pricing models. More direct integrations beyond Salesforce could also broaden its appeal. LeadSquared should focus on expanding its analytics capabilities, refine its automation to match competitor standards, and improve its mobile app experience for better on-the-go access.

Ease of Deployment and Customer Service: Pardot integrates easily with Salesforce, requiring a learning curve but backed by consistent support. LeadSquared boasts simple deployment and a dedicated customer service team, ensuring swift onboarding and issue resolution.

Pricing and ROI: Pardot involves a significant upfront investment but promises a high ROI through detailed analytics. LeadSquared is more budget-friendly with appealing pricing, making rapid ROI achievable, particularly for small to mid-sized businesses seeking quick outcomes.

To learn more, read our detailed LeadSquared vs. Pardot Report (Updated: December 2025).

Buyer's Guide

LeadSquared vs. Pardot

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (33rd)

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.7%, up from 1.2% compared to the previous year. The mindshare of Pardot is 3.3%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Pardot	3.3%
LeadSquared	1.7%
Other	95.0%

Marketing Automation

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

Read full review

Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is the customization."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The initial setup is very easy."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"Pardot's most valuable feature is its B2B marketing capabilities."

"It's easy to create email templates and landing pages."

"The most valuable feature is the customization of the solution."

"Campaign tracking is a valuable feature."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"It has made email marketing quicker and easier."

More Pardot pros

Cons

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"For new people, the installation of the tool can be difficult."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"The solution is quite expensive, at least, for smaller teams."

"Pardot must be synced with Salesforce."

"Needs to improve list building."

"The user interface could be made more intuitive and user-friendly."

"The solution lacks integration with Instagram, which is our top problem with the product."

More Pardot cons

Pricing and Cost Advice

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

"It is a competitively priced product, considering what it provides."

"We pay about $4000 a month."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"Make sure you do not pay for features that you may not need."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

17%

Retailer

11%

Wholesaler/Distributor

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

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Product Reports

Buyer's Guide

CRM

January 2026

Download LeadSquared product report

Buyer's Guide

Pardot

January 2026

Download Pardot product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Arketi Group

Buyer's Guide

LeadSquared vs. Pardot

December 2025

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