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JIRA Service Management vs ServiceNow vs Zoho Desk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
JIRA Service Management boosts efficiency and productivity, centralizes requests, and delivers significant ROI, benefiting virtual teams and compliance.
Sentiment score
6.6
ServiceNow enhances efficiency and cost savings, providing ROI within a year, despite initial costs and adoption challenges.
Sentiment score
7.8
Zoho Desk offers ROI through cost-control and analytics, but requires expertise for optimal configuration and effective use.
They have removed the costs associated with on-prem infrastructure, including data center costs, power costs, and physical server costs.
The return on investment is good when implementing for ourselves and for other clients.
Manually, there are huge numbers that come up because these integrated tools help organizations make the right decisions with all the information in one place, while manual methods lack visibility.
The Zoho platform is powerful when used correctly, but without a specialist, it is not simple to configure and make full use of the tools.
 

Customer Service

Sentiment score
6.5
Atlassian support is generally helpful but faces challenges like time zone delays, and users suggest adding local partner assistance.
Sentiment score
6.9
ServiceNow support is praised for responsiveness and resources but experiences mixed reviews due to delays and inconsistencies.
Sentiment score
4.3
Zoho Desk support is praised for its quick response and reliability, despite occasional technical comprehension issues.
The support is exemplary and deserves a perfect rating.
Obtaining support for maintenance is the current challenge because they don't have a presence in the local market.
I have contacted them four to five times over the past two years, and they have been quite helpful.
the experience was satisfactory
I find the response time in emails to be very good, and the solutions provided are simple.
 

Scalability Issues

Sentiment score
7.5
JIRA Service Management scales well for small to medium organizations, with high adaptability but some limitations in larger settings.
Sentiment score
7.4
ServiceNow is scalable and effective for global operations, though performance issues and pricing concerns exist for some users.
Sentiment score
8.0
Zoho Desk is scalable, efficient for any company size, with high reviews despite minor ticket handling issues.
It supports introducing new features or levels efficiently across our global locations, helping everyone stay informed.
There are no limitations or performance issues with ServiceNow; it is cloud-based, so it is highly scalable and performs well.
It is capable of vertical scaling with no issues.
I rate the scalability of ServiceNow as an eight on a scale of one to ten.
 

Stability Issues

Sentiment score
7.8
JIRA Service Management is stable and reliable with infrequent issues, typically receiving stability ratings of eight to nine.
Sentiment score
7.7
ServiceNow is widely praised for its stability and reliability, with efficient support and minimal downtime, making it dependable.
Sentiment score
8.2
Zoho Desk is praised for stability and reliability, with most users rating it 7-9, despite minor server issues.
There should be more governance for permissions and more options for customized access without frequently involving the admin.
It is cloud-based, so it is highly scalable and performs well.
I haven't faced any issues with stability; I've rarely seen any downtime.
ServiceNow is stable enough.
 

Room For Improvement

JIRA Service Management needs better email integration, customization, third-party support, and enhanced project management, UI, and mobile features.
ServiceNow needs to enhance user interface, licensing, support, integration, and analytics to improve user experience and satisfaction.
Zoho Desk users desire better integration, enhanced features, improved support, and customizable modules while finding pricing high.
JIRA's user interface needs training to understand and utilize.
It remains one of the main barriers to using JIRA Service Management across our entire company.
We need to consider which AI tool would be most suitable for our project.
It makes no sense in my opinion, and they should offer the team at the front to help customize the product to fit each company's needs, as every company has different demands and forms of submitting a request that need adjustment over time.
There is a need for bug or error tracking in ServiceNow.
Their customer support could make it a great solution, not just product support but also their relationship with partners and training initiatives in different regions.
Zoho Desk could be improved by making it multi-tenant, as it is currently not suitable for service providers with multiple customers.
The main concern is the pricing of Zoho Desk, as I consider it to be on the expensive side.
 

Setup Cost

JIRA Service Management's pricing is competitive but can be costly for larger enterprises with additional fees and potential annual increases.
ServiceNow is costly with complex licensing, requiring negotiation and flexibility, especially burdensome for small and regional businesses.
Zoho Desk offers flexible subscription pricing, starting from $10 per user monthly, with variations based on package and region.
We used Jira's free version for some time.
ServiceNow's pricing can be justified if more functionality is required.
ServiceNow does come with a price.
ServiceNow is expensive for all regions.
The pricing for each user is around $350, with penalties if not all users in a company are licensed.
The price point is a concern.
 

Valuable Features

JIRA Service Management offers customization, integration, and user-friendly features that enhance efficiency and streamline project and service management.
ServiceNow offers flexible customization, fast development, and strong integration, enhancing efficiency across IT, HR, and finance with robust reporting.
Zoho Desk offers a user-friendly interface, customization, integration, automation, and mobile access for seamless multi-channel customer service.
JIRA itself is valuable for managing tickets, user stories, and pipeline.
For every task we are working on, the project manager can see the status once we update the stories mentioned.
It is beneficial if someone is on vacation since others can follow up on the tickets.
ServiceNow provides a wide range of functionality, covering all the necessary modules, unlike Jira which is primarily for IT.
Automation capabilities are impressive, bolstered by a vast repository of out-of-the-box connectors and plugins that facilitate integration with various applications worldwide.
The features of ServiceNow that I find most valuable include its ability to easily access ticket details if you know the ticket number, monitor the timeline of when the ticket was created, and see the current status.
Maintenance is easy, and one person is sufficient for handling it, aided by a thorough handoff of key pointers facilitating easier initial setup.
The AI tool, Tele Zia, translates calls into bullet points, providing insights such as when to send emails or contact the customer based on previous conversations.
 

Mindshare comparison

As of September 2025, in the Help Desk Software category, the mindshare of JIRA Service Management is 7.5%, down from 11.9% compared to the previous year. The mindshare of ServiceNow is 17.6%, down from 26.1% compared to the previous year. The mindshare of Zoho Desk is 2.6%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Help Desk Software Market Share Distribution
ProductMarket Share (%)
ServiceNow17.6%
JIRA Service Management7.5%
Zoho Desk2.6%
Other72.3%
Help Desk Software
 

Featured Reviews

Karim Yousef - PeerSpot reviewer
Efficiently track and document projects with seamless tool integration
We are a management warehouse that provides services to different customers in different sectors. Primarily, we serve the banking sector and the military sector. We manage all the software delivery projects through tools such as JIRA Service Management or TFS Confluence is a great tool for…
Nikhil Gohil - PeerSpot reviewer
Enables effective incident management and seamless workflow automation with valuable mobile accessibility
I haven't thought deeply about improvements for ServiceNow or what might be missing right now. There are so many modules and features in ServiceNow that I haven't explored them all, so it's hard to say what might be missing or should be improved. I suggest making the cost more affordable for smaller companies.
Babatunde-Olugbode - PeerSpot reviewer
End-to-end solution to manage customer support tickets and consolidate all communication channels into one platform
For me, the valuable features are related to customer engagement because I want to ensure I don't miss any customer inquiries, no matter the channel. For example, I haven't seen any other platform that consolidates all channels into one console. That's a valuable feature to me. Then there's the pricing, which is better than Zendesk. Zendesk charges in USD per user, per month, whereas Zoho let us pay in Naira (Nigerian currency). Zoho can also identify user locations, letting you leverage existing reviews. These are valuable features that many organizations have adopted Zoho Desk for. We can download the mobile app to see requests and respond from anywhere. It is one of the most improved applications and widely integrated systems I've worked with. You can virtually integrate it with almost anything, like Microsoft Teams and other data applications. The marketplace lets you find native integrations. For example, we have an organization that uses multiple systems and wants to ensure agents don't log in to multiple platforms to see emails. They have a native integration system that takes care of that and works seamlessly.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
9%
Manufacturing Company
8%
Educational Organization
6%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
10%
Government
9%
Computer Software Company
16%
Manufacturing Company
14%
Government
7%
Performing Arts
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise23
Large Enterprise33
By reviewers
Company SizeCount
Small Business54
Midsize Enterprise36
Large Enterprise163
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
What do you like most about Zoho Desk?
The most valuable features of Zoho Desk are archiving queries and analytics.
What is your experience regarding pricing and costs for Zoho Desk?
The pricing in Brazil is complicated due to the high exchange rate, with one dollar equaling six reais. Altasnet has ...
What needs improvement with Zoho Desk?
Zoho Desk could be improved by making it multi-tenant, as it is currently not suitable for service providers with mul...
 

Also Known As

JIRA Service Desk
No data available
No data available
 

Overview

 

Sample Customers

mgm technology partners, Telestream, Build.com, Zend Technologies, OfficeDrop, PGS Software, American Diabetes Association, NEPTUNE Canada
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Intel, Sears, Daimler, Essilor, Aon Hewitt, Shop Your Way, CoffeeRocket
Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in Help Desk Software. Updated: September 2025.
867,676 professionals have used our research since 2012.