Iterable vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

Iterable and Oracle are both solutions in the Marketing Automation category. Iterable is ranked #6 with an average rating of 8.2, while Oracle is ranked #4 with an average rating of 8.6. Iterable holds a 1.0% mindshare in MA, compared to Oracle’s 5.4% mindshare. Additionally, 77% of Iterable users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

Iterable

Read 5 Iterable reviews

389 Views
385 Comparison Views

77% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

Iterable

Oracle Eloqua

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Iterable, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: March 2026).

Buyer's Guide

Marketing Automation

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Iterable is 1.0%, down from 1.5% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
Oracle Eloqua	5.4%
Iterable	1.0%
Other	81.7%

Marketing Automation

Featured Reviews

Teferes Rodney

Digital Marketing Manager at Nestle

Marketing team has automated personalized lifecycle emails and now creates more engaging campaigns

The best features Iterable offers are automation and simplicity in use. Iterable is dynamic and allows us to engage customers at all stages of the customer journey. Iterable has allowed our customer communication to be automated. With thousands of customers, the ability to automate email communication has saved our team incredible amounts of time. While Iterable is used largely by our marketing team, we do have individuals who are less tech-savvy with limited coding experience, yet confident in navigating the platform. Iterable is very user-friendly and has maintained its simplicity. Iterable has saved our team an incredible amount of time and manual labor through automation of emailing. With the creative and engaging content created in Iterable, customers are more likely to engage than previously, hence increasing customer engagement. We have saved between sixty to seventy percent of our time through automation. Iterable has allowed us to automate email campaigns to customers by planning a series of emails six months prior to their delivery.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Iterable is one of the best, efficient, and user-friendly CRM campaign management tools."

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Miro Business - Enterprise has been a lifesaver for us, increasing team collaboration by 70 to 80% and saving our time and resources."

"Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%."

"We have seen tremendous year after year growth of revenue tied to marketing because of campaigns, events, and promotions we have run through Eloqua."

"E10 is a slick easy to use tool that is also robust for those automation experts."

"The initial setup was straightforward."

"Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"It is a necessity in the world of marketing to have a strong marketing automation tool."

"The ease of maintenance is the most valuable feature."

More Oracle Eloqua pros

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"The most valuable feature is the ability to get quotes out in a timely manner."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good."

"I like that Salesforce allows for the integration of different data sources."

"We use it to communicate with our customers, look at the reports to see the communication engagement, and then do sequencing to make sure that there are continuous touchpoints with the client."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

More Salesforce Marketing Cloud pros

Cons

"However, the challenge occurs when a large number of users are simultaneously on the whiteboards, but otherwise, there is no problem with scalability."

"When I consider needed improvements, I find that the limitation in handling many brands in a single project can be problematic, which affects the use of custom event data within Handlebar logic, and the foldering option for snippets and lists needs improvement."

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

"I would like more training and resources on how to use Iterable."

"The solution should consider adding functionality related to event listening, such as webhooks."

"To get the most out of your investment you'll want to have a dedicated admin or team if you are able."

"Not suited for small companies."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Price can be somewhat expensive"

More Oracle Eloqua cons

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The encryption and decryption have room for improvement."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"The pricing is a bit high."

"Improvements can be made in the processing speed, how information displays, and options for scrolling."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"The tool is pricey compared to products like Marketo."

"Our licensing costs are yearly."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

"Salesforce is an expensive solution."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"This solution is priced in the medium to high price range."

"This is a low cost solution suited to larger organizations."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"It is a license per user."

"It's normal pricing."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

11%

Healthcare Company

Marketing Services Firm

Insurance Company

Financial Services Firm

12%

Construction Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What is your experience regarding pricing and costs for Iterable?

My experience with pricing, setup cost, and licensing shows that the price is very cost-effective compared to my prev...

See all answers

What needs improvement with Iterable?

I would like more training and resources on how to use Iterable. That is the only area that I would love to be improv...

See all answers

What is your primary use case for Iterable?

Iterable is a vital tool across our organization, serving a variety of purposes. On my team, we specifically use Iter...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have...

See all answers

Comparisons

Marketo vs Iterable

Compared 32% of the time

HubSpot Marketing Hub vs Iterable

Compared 12% of the time

Zeta Marketing Platform vs Iterable

Compared 11% of the time

BloomReach vs Iterable

Compared 10% of the time

More Iterable Competitors

Marketo vs Oracle Eloqua

Compared 33% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 20% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

Oracle CRM vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Iterable

March 2026

Download Iterable product report

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Iterable

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.

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