I mainly use Salesforce Marketing Cloud for inside sales, cold calls, sending emails, and doing roadshows, among other things. Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales. While there are not direct reports available, we are able to see a complete 360-degree understanding.
We are working with Salesforce Marketing Cloud, and we have some products. We recently acquired the Salesforce Data Cloud, along with several other Salesforce products. We have the Salesforce Marketing Cloud and E-commerce, and we recently obtained the CDP for the Salesforce Data Cloud. For the Salesforce Marketing Cloud, we mainly use it for communication and notifications to customers. They perform some templating and rendering. Regarding the Salesforce Marketing Cloud, we are satisfied with the product for our campaigns, orchestration, emails, and notifications.
Chief Executive Officer & Founder at growth innovation
Real User
Top 10
Jul 23, 2025
I am working with Salesforce Marketing Cloud, Sales Cloud, Service Cloud, Field Service Cloud, and Agent Force. I work with the flow and automation to send notifications, chat messages, and emails to Omni-Channel, which are the usual use cases for Salesforce Marketing Cloud.
I worked for an organization called Cloud Veritas. We used Salesforce Marketing Cloud ( /products/salesforce-marketing-cloud-reviews ) for planning to implement one product based out of Health Cloud. We implemented a couple of campaigns and worked on capturing leads and campaigning our product. Information about the product was stored in Salesforce Marketing Cloud ( /products/salesforce-marketing-cloud-reviews ), which was part of a proof of concept project I worked on.
My primary use case for Salesforce Marketing Cloud involves managing the communication journey of customers interested in purchasing automotive vehicles from dealers. This process starts when customers express interest in learning about new vehicles and continues until they receive vehicle delivery. It also includes after-sales services like regular service communications. I have developed and implemented all of this communication for many customers, particularly in the Australian region.
Tech Leader at a financial services firm with 10,001+ employees
Real User
Top 10
Jan 13, 2025
I use this tool to reach out to the customers by sending emails. We used to reach out to the customers. Marketing campaigns are made through this tool, and even the transactional emails are sent through Salesforce.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
We use Salesforce Marketing Cloud to capture client data. We use it for career volunteering and similar tasks. Additionally, we utilize it for sales and capturing client engagement. It is also integrated with Shopify for improved efficiency.
IT consultant at a non-tech company with 1-10 employees
Consultant
Top 20
Aug 23, 2024
I have implemented four to five projects from scratch with Salesforce Marketing Cloud. I handle domains such as hospitality, technology, and food and beverage companies. It was an amazing experience because the solution specifically works for B2C companies. My clients use the solution for marketing automation.
We use Salesforce Marketing Cloud for marketing sequences and sending regular email communication. It has two types of email communication. One is transactional emails, which are based on your purchases' history. The solution analyzes your data, including what kind of purchases you've made in the past and what could be your next purchases. Based on this data analysis, it sends you sequences of promotional emails. The solution creates an entire portfolio of customers, from their first order to the last and potential orders. According to that portfolio, related products and promotions are marketed to customers.
We utilize the solution to conduct marketing campaigns and reach out to customers. Additionally, we leverage API solutions, such as those offered by Salesforce Marketing Cloud, to provide customers with real-time balance notifications.
We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.
Sr. Systems Engineer at a tech vendor with 1,001-5,000 employees
MSP
Aug 4, 2022
We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.
We use Salesforce Field Service for engineer visits. For example, to keep track of when they visit and when they went to service. All this can be done through the Salesforce field service. In adition, we mainly use it in the marketing space, we did two project(s).
We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.
Technology Strategy Manager at a computer software company with 1,001-5,000 employees
Real User
Dec 16, 2021
The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment. Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.
Solutions Architect at a consumer goods company with 5,001-10,000 employees
Real User
Dec 2, 2021
We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.
We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
Real User
Mar 26, 2021
It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.
Product Specialist at a tech services company with 1,001-5,000 employees
Real User
Mar 9, 2021
Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything.
Vice President Information Technology at a financial services firm with 201-500 employees
Real User
Oct 21, 2019
We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.
Senior Marketing Automation Consultant at CloudShift Group
Consultant
Top 20
Jun 28, 2017
The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various...
I mainly use Salesforce Marketing Cloud for inside sales, cold calls, sending emails, and doing roadshows, among other things. Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales. While there are not direct reports available, we are able to see a complete 360-degree understanding.
We are working with Salesforce Marketing Cloud, and we have some products. We recently acquired the Salesforce Data Cloud, along with several other Salesforce products. We have the Salesforce Marketing Cloud and E-commerce, and we recently obtained the CDP for the Salesforce Data Cloud. For the Salesforce Marketing Cloud, we mainly use it for communication and notifications to customers. They perform some templating and rendering. Regarding the Salesforce Marketing Cloud, we are satisfied with the product for our campaigns, orchestration, emails, and notifications.
I am working with Salesforce Marketing Cloud, Sales Cloud, Service Cloud, Field Service Cloud, and Agent Force. I work with the flow and automation to send notifications, chat messages, and emails to Omni-Channel, which are the usual use cases for Salesforce Marketing Cloud.
I worked for an organization called Cloud Veritas. We used Salesforce Marketing Cloud ( /products/salesforce-marketing-cloud-reviews ) for planning to implement one product based out of Health Cloud. We implemented a couple of campaigns and worked on capturing leads and campaigning our product. Information about the product was stored in Salesforce Marketing Cloud ( /products/salesforce-marketing-cloud-reviews ), which was part of a proof of concept project I worked on.
My primary use case for Salesforce Marketing Cloud involves managing the communication journey of customers interested in purchasing automotive vehicles from dealers. This process starts when customers express interest in learning about new vehicles and continues until they receive vehicle delivery. It also includes after-sales services like regular service communications. I have developed and implemented all of this communication for many customers, particularly in the Australian region.
I use this tool to reach out to the customers by sending emails. We used to reach out to the customers. Marketing campaigns are made through this tool, and even the transactional emails are sent through Salesforce.
We use Salesforce Marketing Cloud to capture client data. We use it for career volunteering and similar tasks. Additionally, we utilize it for sales and capturing client engagement. It is also integrated with Shopify for improved efficiency.
I have implemented four to five projects from scratch with Salesforce Marketing Cloud. I handle domains such as hospitality, technology, and food and beverage companies. It was an amazing experience because the solution specifically works for B2C companies. My clients use the solution for marketing automation.
Our primary use cases for the product include website personalization and email campaign evaluation.
We use Salesforce Marketing Cloud for marketing sequences and sending regular email communication. It has two types of email communication. One is transactional emails, which are based on your purchases' history. The solution analyzes your data, including what kind of purchases you've made in the past and what could be your next purchases. Based on this data analysis, it sends you sequences of promotional emails. The solution creates an entire portfolio of customers, from their first order to the last and potential orders. According to that portfolio, related products and promotions are marketed to customers.
We use the product for email campaigns. It also helps us to map customer journeys.
Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.
We utilize the solution to conduct marketing campaigns and reach out to customers. Additionally, we leverage API solutions, such as those offered by Salesforce Marketing Cloud, to provide customers with real-time balance notifications.
We use the solution as our organization's CRM.
We use this solution for customer communication. We have approximately 100 people who use this solution in our business.
I use Salesforce Marketing Cloud to track the opportunity list of new businesses.
We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.
We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.
We use this solution to build one-on-one journeys for clients.
We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.
We use Salesforce Marketing Cloud for the opportunity, lead, and contact management.
We use this solution for reporting, pipeline generation, and forecasting.
We use this solution for customer communication and sales engagement.
We use Salesforce Field Service for engineer visits. For example, to keep track of when they visit and when they went to service. All this can be done through the Salesforce field service. In adition, we mainly use it in the marketing space, we did two project(s).
Our primary use case of this solution is for email marketing campaigns.
We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.
The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment. Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.
We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.
We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.
It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.
Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything.
We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.
A powerful platform with robust features — for a seamless one-tool solution.
The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.