One of the main areas where I would love Iterable to improve is KPI tracking, as it is hard to always attribute the correct conversion with the right marketing channel.
Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time.
Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
At the moment, there is nothing I wish worked better or was missing in Iterable.
One of the main areas where I would love Iterable to improve is KPI tracking, as it is hard to always attribute the correct conversion with the right marketing channel.