HubSpot Marketing Hub vs Iterable comparison

HubSpot and Iterable are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while Iterable is ranked #19. HubSpot holds a 8.9% mindshare in MA, compared to Iterable’s 1.4% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 50% of Iterable users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

1,298 Views
1,246 Comparison Views

91% willing to recommend

Iterable

Read 2 Iterable reviews

223 Views
221 Comparison Views

50% willing to recommend

HubSpot Marketing Hub

Iterable

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and Iterable based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: December 2025).

Buyer's Guide

Marketing Automation

December 2025

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Helped 879,310 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Iterable

Ranking in Marketing Automation

19th

Average Rating

9.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of Iterable is 1.4%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	8.9%
Iterable	1.4%
Other	89.7%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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Alice Nyambura

digital marketing consultant at KPMG. East Africa

Marketing team has created personalized customer journeys and drives higher engagement at scale

The best features Iterable offers include customer journey creation, customer success, and audience segmentation. Audience segmentation makes it easy to work with even if you are a first-time user because this platform is very user-friendly. Iterable does a great job of visually showing the logic and the add or none type rules. Iterable has positively impacted my organization, and I have noticed several changes since adopting it. The positive impact includes that Iterable has really saved us time, and for the cost, we are getting amazing value out of the product. We could not do much of our marketing without it, as it has elevated our marketing campaigns and is also one of the best tools to drive customer retention. It has really retained higher customer engagement, and when it comes to testing functionality, we have ramped up our testing with our own machine learning tools to pair with Iterable AI tools to power up our customer engagement strategies in my organization. Specifically, Iterable has greatly impacted my company's ability to drive customer engagement at scale by 70 percent. We are able to personalize and create meaningful, moment-based marketing with ease and continue to learn and test as we progress. One of the biggest business benefits I have seen from using Iterable is that it has been really helpful in elevating our marketing strategy and retaining our customers.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"The product's initial setup phase was pretty easy."

"It's my understanding that the initial setup is a straightforward process."

"The tool is very stable and very reliable."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"Ease of editing and creating templates after initial development with the Design Manager."

"As a CRM tool, it looks good."

More HubSpot Marketing Hub pros

"Iterable has positively impacted my organization by helping us market our services and reach out to a larger number of clients, which helps us improve our services and understand how large our customer base is."

"Iterable has positively impacted my organization, and I have noticed several changes since adopting it, including that it has really saved us time, and for the cost, we are getting amazing value out of the product."

"Iterable has really saved us time, and for the cost, we are getting amazing value out of the product."

Cons

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"They're not the cheapest."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

More HubSpot Marketing Hub cons

"One of the main areas where I would love Iterable to improve is KPI tracking, as it is hard to always attribute the correct conversion with the right marketing channel."

Pricing and Cost Advice

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"Have sufficient content before signing up for the 30-day trial."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

More HubSpot Marketing Hub pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

13%

Educational Organization

Outsourcing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

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What needs improvement with HubSpot Marketing Hub?

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What is your primary use case for HubSpot Marketing Hub?

Use cases for HubSpot Marketing Hub start with gathering data that you have, warm leads, cold leads, and adding that to HubSpot. You make sure you're hitting the right target with the data set that...

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Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 40% of the time

Marketo vs HubSpot Marketing Hub

Compared 34% of the time

Pardot vs HubSpot Marketing Hub

Compared 7% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 4% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 4% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Iterable

Compared 53% of the time

Marketo vs Iterable

Compared 47% of the time

More Iterable Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

December 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketing Automation

December 2025

Download Iterable product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Iterable

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

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