


Find out what your peers are saying about Microsoft, Informatica, IBM and others in Data Integration.
| Product | Market Share (%) |
|---|---|
| Informatica PowerCenter | 3.4% |
| Zapier | 0.8% |
| SAS Access | 0.7% |
| Other | 95.1% |


| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 10 |
| Large Enterprise | 73 |
| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 10 |
| Large Enterprise | 7 |
Informatica PowerCenter is a data integration and data visualization tool. The solution works as an enterprise data integration platform that helps organizations access, transform, and integrate data from various systems. The product is designed to support companies in the full cycle of a project, from its initial rollout to critical deployments. Informatica PowerCenter allows developers and analysts to collaborate while accelerating the work process to deploy projects within days instead of months.
The Advanced edition of the product provides an additional real-time engine which allows companies to have always-on enterprise data integration. This ensures seamless collaboration and increment of data lineage visibility and impacts analysis.
The Premium edition of the solution offers an early warning system that detects unexpected behaviors or incorrect utilization of resources in the workflows and alerts companies in the case that these occur. This version of the product also offers automatic data validation, which ensures data accuracy and reduces testing time and expenditure of resources for by up to 90%.
Informatica PowerCenter Features
The product provides users with various features which allow them to execute data integration initiatives such as analytics, data warehousing, data governance, consolidation, and application migration. The features of the solution include:
Informatica PowerCenter Benefits
The benefits of using Informatica PowerCenter include:
Reviews from Real Users
Yahya T., a developer and architect at L'Oreal, says the product is stable, provides good support, and integrating it with other systems is very fast.
Mohamed E., a senior manager for Data management and data governance at a tech company, says PowerCenter is stable, mature, and offers flexibility in building the pipeline and has a drag-and-drop mode because it's GUI-based; technical support is brilliant.
Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.