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IBM Business Automation Workflow vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
IBM Business Automation Workflow enhances efficiency, reduces costs, and accelerates digital transformation for improved ROI and user experience.
Sentiment score
7.1
Organizations benefit from improved data quality, time savings, and ROI with Informatica Cloud, enhancing processes and security.
Initially performed manually, workflows now provide a better user experience and increased efficiency.
 

Customer Service

Sentiment score
5.9
IBM Business Automation Workflow's support has mixed reviews, but many find value once acquainted with their processes.
Sentiment score
6.9
Informatica's customer service is effective, praised for responsiveness but criticized for occasional delays and inconsistency.
If the solution is readily available to IBM support team, they provide it instantly.
IBM provides long-term support and maintains a traditionally good customer-vendor relationship.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
 

Scalability Issues

Sentiment score
7.8
IBM Business Automation Workflow is highly scalable, supporting extensive transactions, concurrent users, and both cloud and on-premises deployments.
Sentiment score
7.3
Informatica IDMC is highly scalable and adaptable, though optimal design and documentation are crucial for large-scale operations.
We can manage the license usage and scale our environment while optimizing license use.
We are implementing load balancing and horizontal scalability.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
 

Stability Issues

Sentiment score
7.6
IBM Business Automation Workflow is stable, with minor bugs, improving over time; users rate stability highly due to IBM's robust infrastructure.
Sentiment score
7.7
Informatica Intelligent Data Management Cloud is generally stable, with newer versions being more reliable and support enhancing consistency.
Outside of these maintenance periods, the environment is quite stable.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

IBM Business Automation Workflow needs improved integration, usability, cloud features, and support to enhance user experience and modernize the platform.
IDMC requires UI improvements, better system connectivity, performance enhancements, cost reduction, AI features, and improved support and observability.
Many developments are focused on AI, LLM models, and data science.
Code management lacks merging capabilities.
IBM Business Automation Workflow could be more intuitive, with more advanced low-code features and services definition.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
The observability concept in Informatica Intelligent Data Management Cloud (IDMC) needs improvement as the capabilities are not up to the mark compared to the industry.
 

Setup Cost

IBM Business Automation Workflow is costly but offers high-quality features, flexible licensing, and worthwhile enterprise-level capabilities.
Informatica IDMC's pricing is seen as high, with nuanced licensing, leading to user concerns compared to competitors.
It is not a cheap license but in line with expectations for such software.
The price of IBM Business Automation Workflow is on the higher side compared to the features it offers.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

IBM Business Automation Workflow offers agile, user-friendly workflow solutions with RPA integration, enhancing collaboration, customization, and AI-driven processes.
Informatica IDMC is a robust cloud platform offering seamless data integration, real-time streaming, and comprehensive data management features.
This solution has streamlined previously manual processes into orchestrated workflows.
It assisted in making users concentrate on the process flow rather than just features.
We have integrations with different banks, ERP systems, and other human resource management systems by integrating through different systems.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
 

Categories and Ranking

IBM Business Automation Wor...
Ranking in Business Process Management (BPM)
14th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
11th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business-to-Business Middleware (5th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of June 2025, in the Business Process Management (BPM) category, the mindshare of IBM Business Automation Workflow is 2.1%, down from 2.4% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.1%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM)
 

Featured Reviews

Ateeq Rehman - PeerSpot reviewer
Customizable features empower seamless workflow automation
The system is fully customizable, very resilient, and fault-tolerant. We have first-line support from IBM, so there are no issues. We have integrations with different banks, ERP systems, and other human resource management systems by integrating through different systems. It provides many ways to integrate, and we are utilizing it effectively.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
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Top Industries

By visitors reading reviews
Financial Services Firm
35%
Computer Software Company
10%
Government
7%
Manufacturing Company
6%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is better, IBM BPM or IBM Business Automation Workflow?
We researched both IBM solutions and in the end, we chose Business Automation Workflow. IBM BPM has a good user interface and the BPM coach is a helpful tool. The API is very useful in providing en...
What do you like most about IBM Business Automation Workflow?
The most valuable feature of IBM Business Automation Workflow is cost management.
What is your experience regarding pricing and costs for IBM Business Automation Workflow?
The price of IBM Business Automation Workflow is on the higher side compared to the features it offers.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Business Automation Workflow
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Key Bank, Barclays, Control€xpert, MIR Insurance Brokers, Conqord Oil
The Travel Company, Carbonite
Find out what your peers are saying about IBM Business Automation Workflow vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2025.
859,579 professionals have used our research since 2012.