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IBM Business Automation Workflow vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
IBM Business Automation Workflow enhances efficiency, reduces costs, and accelerates digital transformation for improved ROI and user experience.
Sentiment score
7.1
Informatica IDMC enhances data quality, efficiency, and analytics, offering secure integration and reduced cloud migration costs for businesses.
Initially performed manually, workflows now provide a better user experience and increased efficiency.
We see return on investment from this solution in terms of time; time reduction or cost benefits is what we are getting very good results from.
 

Customer Service

Sentiment score
5.9
IBM Business Automation Workflow's support has mixed reviews, but many find value once acquainted with their processes.
Sentiment score
6.9
Informatica's customer service is praised for quick, knowledgeable support, though response times can vary with customization and membership levels.
If the solution is readily available to IBM support team, they provide it instantly.
IBM provides long-term support and maintains a traditionally good customer-vendor relationship.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
 

Scalability Issues

Sentiment score
7.8
IBM Business Automation Workflow is highly scalable, supporting extensive transactions, concurrent users, and both cloud and on-premises deployments.
Sentiment score
7.3
Informatica IDMC delivers scalable, flexible data management across cloud and on-premise environments, accommodating diverse enterprise needs efficiently.
We are implementing load balancing and horizontal scalability.
We can manage the license usage and scale our environment while optimizing license use.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
I find Informatica Intelligent Data Management Cloud (IDMC) to be a sustainable and scalable solution.
 

Stability Issues

Sentiment score
7.6
IBM Business Automation Workflow is stable, with minor bugs, improving over time; users rate stability highly due to IBM's robust infrastructure.
Sentiment score
7.7
Informatica Cloud is highly rated for stability, despite occasional issues; support effectively resolves any reported bugs.
Outside of these maintenance periods, the environment is quite stable.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

IBM Business Automation Workflow needs improved integration, usability, cloud features, and support to enhance user experience and modernize the platform.
Informatica IDMC requires improvements in integration, user interface, performance, support consistency, connectivity, automation, data tagging, and pricing.
Many developments are focused on AI, LLM models, and data science.
IBM Business Automation Workflow could be more intuitive, with more advanced low-code features and services definition.
Code management lacks merging capabilities.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
 

Setup Cost

IBM Business Automation Workflow is costly but offers high-quality features, flexible licensing, and worthwhile enterprise-level capabilities.
Informatica IDMC, a costly solution for large enterprises, offers extensive features and flexibility, justifying its premium pricing.
It is not a cheap license but in line with expectations for such software.
The price of IBM Business Automation Workflow is on the higher side compared to the features it offers.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

IBM Business Automation Workflow offers agile, user-friendly workflow solutions with RPA integration, enhancing collaboration, customization, and AI-driven processes.
Informatica IDMC excels in data management with strong integration, AI-driven analytics, and a flexible user interface.
The system is fully customizable, very resilient, and fault-tolerant.
It assisted in making users concentrate on the process flow rather than just features.
It offers robust workflow features and, despite being a low-code tool, provides extensive customization options.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
 

Categories and Ranking

IBM Business Automation Wor...
Ranking in Business Process Management (BPM)
13th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
25
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
11th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of September 2025, in the Business Process Management (BPM) category, the mindshare of IBM Business Automation Workflow is 1.9%, down from 2.3% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.4%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)1.4%
IBM Business Automation Workflow1.9%
Other96.7%
Business Process Management (BPM)
 

Featured Reviews

Ateeq Rehman - PeerSpot reviewer
Customizable features empower seamless workflow automation
The system is fully customizable, very resilient, and fault-tolerant. We have first-line support from IBM, so there are no issues. We have integrations with different banks, ERP systems, and other human resource management systems by integrating through different systems. It provides many ways to integrate, and we are utilizing it effectively.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
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Top Industries

By visitors reading reviews
Financial Services Firm
32%
Computer Software Company
9%
Manufacturing Company
6%
Insurance Company
5%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise16
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

Which is better, IBM BPM or IBM Business Automation Workflow?
We researched both IBM solutions and in the end, we chose Business Automation Workflow. IBM BPM has a good user interface and the BPM coach is a helpful tool. The API is very useful in providing en...
What do you like most about IBM Business Automation Workflow?
It performs the basic tasks that are required for the BBM solution as part of the overall integration with ECM or enterprise contact management.
What is your experience regarding pricing and costs for IBM Business Automation Workflow?
The price of IBM Business Automation Workflow is on the higher side compared to the features it offers.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Business Automation Workflow
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Key Bank, Barclays, Control€xpert, MIR Insurance Brokers, Conqord Oil
The Travel Company, Carbonite
Find out what your peers are saying about IBM Business Automation Workflow vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.