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Informatica Intelligent Data Management Cloud (IDMC) vs Semarchy xDM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Semarchy xDM
Ranking in Cloud Master Data Management (MDM)
6th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Master Data Management (MDM) Software (5th)
 

Mindshare comparison

As of October 2025, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 24.7%, down from 34.0% compared to the previous year. The mindshare of Semarchy xDM is 7.8%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)24.7%
Semarchy xDM7.8%
Other67.5%
Cloud Master Data Management (MDM)
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
Syed-Hasan - PeerSpot reviewer
Quick MVP development facilitated by low-code data management
Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product. Its low-code approach, essentially a wrapper for SQL, enables easy and quick development. The core features include validation business rules, deduplication, merging, and consolidation from multiple sources.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution scales well."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
"We are able to set rules, establish a data quality management platform, and monitor the quality."
"The solution is applicable for both technical and business users."
"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
"The most valuable feature of Informatica Enterprise Data Catalog is it provides clients with a full view of the enterprise data assets. For example, how many data assets they have and who owns them."
"The advanced features like task flow and conditional integration are particularly useful."
"Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product."
"The flexibility of Semarchy xDM allows for possible deployment on-premises, in the cloud, or both."
"Their documentation is excellent."
 

Cons

"There's certainly room for improvement. One crucial area is generating detailed reports on file statuses. Presently, this is represented visually, often as graphs or charts. Such reporting could offer comprehensive insights into the areas that demand attention and further scrutiny."
"The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."
"Informatica Axon needs to improve its interface."
"Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"I have received feedback from certain teams and there is a steep learning curve to use this solution."
"The GUI needs to be a little more user-friendly and appealing."
"Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
"There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having more direct access would be beneficial."
"They need to make the workflow more enhanced or dynamic in its functionality."
"There is room for improvement in terms of local support."
 

Pricing and Cost Advice

"The price is high, but the competitors are even higher, like Collibra."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"The price of Informatica Cloud Data Integration could be reduced."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"It is cost effective and an easily accessible tool."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
Computer Software Company
14%
Financial Services Firm
13%
Retailer
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Semarchy xDM?
The pricing model is based on the number of golden records. It is considered reasonable to good compared to other products that might be more expensive.
What needs improvement with Semarchy xDM?
There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having more direct access would be beneficial. Additionally, configuring Semarchy xDM re...
What is your primary use case for Semarchy xDM?
The primary use case of Semarchy xDM is as a data management tool, specifically for master data management and reference data. It provides a platform to standardize information during mergers and a...
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
Semarchy Intelligent MDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
DiamondStream, Oakley, Araymond, EBU/Eurovision, Groupe Roullier, BOSE, Chipotle Mexican Grill, Putnam Investments, BAE Systems, Mundi Pharma, Merck, Elsevier, CMA CGM
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Semarchy xDM and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.