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HPE Zerto Software vs Rubrik vs Veeam Data Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
HPE Zerto enhances efficiency through automated disaster recovery, reducing downtime, saving costs, and providing significant ROI and resilience.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Sentiment score
7.4
Veeam Data Platform enhances backup efficiency, reduces downtime and costs, offering rapid recovery and a fast ROI.
Before, it was a huge cost. It was several thousand dollars to do a DR test, whereas now, I click a button.
CTO at Erisa Administrative Services, Inc.
It saves us a lot of time and gives us the ability to perform other DR plans for other systems.
System Engineer at a wholesaler/distributor with 1,001-5,000 employees
It's not only in the cloud; it's DR as a service, which means that the recovery operations are performed by a dedicated team specializing in this area.
Founder & CEO at Itix Cyber Ltd
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
I have seen a return on investment as it saves time and money by preventing us from being in a disaster situation.
DavOps at a university with 51-200 employees
 

Customer Service

Sentiment score
7.5
HPE Zerto Software's customer service is praised for responsiveness and professionalism, though some desire quicker responses and improved documentation.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
Sentiment score
7.4
Veeam Data Platform's support is responsive and professional, though users seek improved communication and availability in some regions.
I have never had an issue that was not resolved, and I have never been in a situation where they did not respond.
Sr. Systems Engineer at a legal firm with 1,001-5,000 employees
I would give them a rating of ten because it represents the highest level of support based on the technical knowledge of the support team, response time, and effectiveness of the provided resolutions.
Disaster Recovery Manager at a financial services firm with 10,001+ employees
When I open a ticket, I usually get a call within an hour or two.
Systems Engineering Manager at a legal firm with 1,001-5,000 employees
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
Most cases are handled perfectly.
Applications section Head at Raya Integration
I would rate their technical support a 10 out of 10.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
The escalation from first, second to third tier is sometimes very long-lasting, but the resolve rate is quite high.
Managing Director at INT/box GmbH
 

Scalability Issues

Sentiment score
7.4
HPE Zerto Software is praised for its scalability, efficient licensing, and adaptability across various infrastructure sizes with minimal issues.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
Sentiment score
7.5
Veeam Data Platform offers seamless scalability, efficiently managing large data volumes and adapting to diverse environments with flexible licensing.
I would rate it a ten out of ten for scalability.
Head of IT at TWM SOLICITORS LLP
Customers need to follow good engineering practices for optimal product use.
Tech Lead, Storage and Data Protection at a energy/utilities company with 10,001+ employees
By adding more hosts and installing VRAs on each, tasks can be efficiently managed.
Senior Systems Engineer at a financial services firm with 51-200 employees
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
It involves acquiring additional licenses as needed.
Solutions Architect at a comms service provider with 10,001+ employees
I would rate the scalability part of Veeam Data Platform 10 out of 10 because we have the ability to scale out the product at any time with scale-out backup repositories and can add licenses as needed.
Associate Technical Specialist at a consultancy with 10,001+ employees
In order to scale Veeam Data Platform, we have to pay a lot more money.
L3 Infrastructure Engineer at Specsavers
 

Stability Issues

Sentiment score
8.0
HPE Zerto Software is highly stable and reliable, with minimal issues and responsive support resolving minor concerns.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
Sentiment score
7.8
Veeam Data Platform is stable and reliable, with efficient support resolving occasional bugs and minimal operational impact.
I promptly delete the malfunctioning elements and set them up again to resume replication, ensuring stability.
Technical Architect at a manufacturing company with 10,001+ employees
The ease of use was so good with Zerto that they were able to migrate things much quicker.
Inside Sales Representative at a tech services company with 51-200 employees
It is very reliable.
Systems Engineering Manager at a legal firm with 1,001-5,000 employees
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
When you do the restore, it is also stable and quickly delivering what we have been looking for.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
There are no issues with stability in Veeam Data Platform.
Solutions Architect at a comms service provider with 10,001+ employees
I can say the stability of Veeam Data Platform is almost 8 to 9, as the cluster functionality was not there in earlier platforms such as version 12, but is provided in version 13.
Associate Technical Specialist at a consultancy with 10,001+ employees
 

Room For Improvement

HPE Zerto Software struggles with limited support, high costs, integration issues, and demands improvements in usability and flexibility.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
Users seek improved integration, better reporting, enhanced support, streamlined interface, licensing simplicity, faster recovery, and increased compatibility in Veeam.
If I have 350 objects that I am protecting, I would like Zerto to be able to fire them up in one order, rather than having to manually bring them up in a sequence.
Enterprise data management supervisor at a insurance company with 1,001-5,000 employees
If the host has a lot of VMs on it, there may not always be enough time to relocate all of the VMs from a protection group standpoint to other hosts before the replication appliance that Zerto uses to manage that powers itself down.
Systems Engineering Manager at a legal firm with 1,001-5,000 employees
If HPE Zerto Software has it built-in where we're going to vCenter and you click on it, it will build the VPG and indicate configuration requirements, that would be amazing.
Senior Converged Infrastructure Engineer at a educational organization with 1,001-5,000 employees
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
The improvement we would like to see is the option to scale Veeam Data up in smaller sections rather than large sections, which requires paying much more.
L3 Infrastructure Engineer at Specsavers
Reducing it by 20% would make it more accessible to a broader range of customers.
Solutions Architect at a comms service provider with 10,001+ employees
OpenStack is something Veeam Data Platform doesn't support, and they haven't indicated that they will support it in the future.
Applications section Head at Raya Integration
 

Setup Cost

HPE Zerto is valued for its disaster recovery features, flexible licensing, and justifiable investment despite higher costs.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Veeam Data Platform offers reasonable, customizable pricing with per-CPU socket licensing, low setup costs, and competitive discounts.
If you want a good-quality tool that is robust and does a good job for you, you have to pay a higher price to get that, and Zerto is no different.
IT Manager at American Pioneer Federal Credit Union
However, it can become quite expensive when you start looking at the number of workloads you have in the environment and what you would like to do.
Cloud and Infrastructure Services Manager at a healthcare company with 1,001-5,000 employees
Zerto is easier to set up and use, and it's less expensive.
Professional Services Engineer at US Signal
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
I don't consider the price expensive given its importance.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
A reduction of 20% in the current cost would make the solution more attractive to clients.
Solutions Architect at a comms service provider with 10,001+ employees
Veeam Data Platform is more expensive than OpenStack because we pay for it in US dollars, while we pay for OpenStack in Egyptian pounds.
Applications section Head at Raya Integration
 

Valuable Features

HPE Zerto Software offers efficient disaster recovery with near-synchronous replication, user-friendly management, and enhanced cloud integration features.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
Veeam Data Platform excels in reliable backups, efficient recovery, VMware integration, and advanced monitoring for effective data management.
Zerto offers excellent technical support with responsive and helpful experts.
Assistant Manager-Networks at a university with 1,001-5,000 employees
If we were attacked, I could revert to a backup from five seconds before the attack, and no one would know we were attacked.
Senior Systems Engineer at a financial services firm with 51-200 employees
The replication time and the minor amount of time it takes to sync a new server outside of any of my huge 40-terabyte boxes is ridiculously quick.
Sr. Systems Engineer at a legal firm with 1,001-5,000 employees
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
The platform is user-friendly, comprehensive, and compatible with numerous market solutions, including virtualization and bare metal servers.
Solutions Architect at a comms service provider with 10,001+ employees
The most important aspect of this platform is data security with immutable data in the storage.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
The backup for specific disks feature has helped me by allowing us to take backups specifically for data we need, rather than for the whole server as a single disk, such as just backing up the root disk.
DavOps at a university with 51-200 employees
 

Mindshare comparison

As of April 2026, in the Backup and Recovery category, the mindshare of HPE Zerto Software is 2.0%, down from 3.0% compared to the previous year. The mindshare of Rubrik is 3.8%, down from 7.8% compared to the previous year. The mindshare of Veeam Data Platform is 6.6%, down from 16.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Mindshare Distribution
ProductMindshare (%)
Veeam Data Platform6.6%
HPE Zerto Software2.0%
Rubrik3.8%
Other87.6%
Backup and Recovery
 

Featured Reviews

reviewer2802231 - PeerSpot reviewer
Dev Ops Engineer at a media company with 201-500 employees
Near-zero downtime has protected critical workloads and now simplifies hybrid cloud recovery
The best features of HPE Zerto Software are mainly very sophisticated and relevant to the current market. The data protection CDP part has real-time replication, unlike other solutions that have snapshot backups. We can set it up hourly, making it ideal for use with workloads. Another attraction is the near-zero RTO, with automated failover within minutes and one-click failover and failback. Currently, we are using a hybrid cloud solution, and HPE Zerto Software supports multi-cloud environments, making it easy to migrate between on-premises and cloud. Regarding the impact of HPE Zerto Software on our RTOs, we have near-zero RTO, meaning the system must be back online within thirty minutes if we measure the time. It is very quick to recover services. With HPE Zerto Software's near-synchronous replication, we have some CDP protection, so we typically write interceptions along with some asynchronous replication. There is almost real-time replication available.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
JitendraSadaye - PeerSpot reviewer
Associate Technical Specialist at a consultancy with 10,001+ employees
Backup operations have become reliable and reporting now simplifies hybrid cloud protection
Veeam Data Platform has Veeam Enterprise Manager as well as Veeam ONE as valuable features, which allow us to generate various kinds of reports that are required for the customer. Instant VM Recovery is a good feature of the high-speed recovery features in Veeam Data Platform, and Continuous Data Protection (CDP) is also a good feature. Ransomware protection is a good feature added in Veeam Data Platform from version 12 onwards, and the ability to create immutable repositories is also a good feature in Veeam. The analytics part of Veeam Data Platform is a good solution because I have worked on various backup technologies such as EMC NetWorker and NetBackup. However, I have not used the analytical parts currently but will check it out. Streamlining processes as well as saving money are benefits that Veeam Data Platform provides for the end user, as it allows for application-aware backups and database backups without the need for various kinds of licenses that other backup software requires. Veeam offers socket-based licenses, instance-based licenses, and capacity-based licenses, which is a great feature.
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Comparison Review

it_user159711 - PeerSpot reviewer
Architect at a tech services company with 51-200 employees
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
8%
Computer Software Company
8%
Healthcare Company
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
10%
Manufacturing Company
9%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise92
Large Enterprise197
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
By reviewers
Company SizeCount
Small Business218
Midsize Enterprise99
Large Enterprise139
 

Questions from the Community

What advice do you have for others considering Oracle Data Guard?
Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie ...
What do you like most about Zerto?
Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You...
What is your experience regarding pricing and costs for Zerto?
Regarding the pricing of HPE Zerto Software, I would say it is not high but rather in the mid-range. HPE Zerto Softwa...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Major Differences Between These 4 Backup and Disaster Recovery Solutions?
Comparing the features of the four is not the right approach. You need to develop a list of requirements for backup ...
How do the backup solutions of Veeam and Veritas compare?
Technically, Veeam is best for hyper-v & VMWare replications, snapshots, HA failover, also support for file syste...
How does Nakivo compare with Veeam Backup & Replication?
Nakivo is my favorite backup software. Below are the main benefits of Nakivo compared to Veeam 1. Low cost. 2. Backup...
 

Also Known As

Zerto Virtual Replication
No data available
Veeam Backup & Replication, Veeam ONE, Veeam Backup & Replication
 

Overview

 

Sample Customers

United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Information Not Available
Find out what your peers are saying about Veeam Software, Hewlett Packard Enterprise, Rubrik and others in Backup and Recovery. Updated: March 2026.
885,789 professionals have used our research since 2012.