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HCL Campaign vs Salesforce Marketing Cloud comparison

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Featured Review
Find out what your peers are saying about Salesforce, Microsoft, Adobe and others in Marketing Management. Updated: January 2022.
564,997 professionals have used our research since 2012.
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Pricing and Cost Advice
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Top Answer: 
    The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
    Top Answer: 
    The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Ranking
    9th
    Views
    552
    Comparisons
    441
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    Views
    5,916
    Comparisons
    5,081
    Reviews
    5
    Average Words per Review
    494
    Rating
    8.6
    Comparisons
    Also Known As
    IBM Campaign, IBM Unica
    ExactTarget
    Learn More
    Overview

    IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

    IBM Campaign enables you to:

    Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

    Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

    Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

    Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

    Choose an on-premise or cloud deployment model of preference.

    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about HCL Campaign
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company39%
    Comms Service Provider11%
    Media Company8%
    Energy/Utilities Company7%
    VISITORS READING REVIEWS
    Computer Software Company39%
    Comms Service Provider17%
    Media Company6%
    Financial Services Firm5%
    Company Size
    No Data Available
    REVIEWERS
    Small Business27%
    Midsize Enterprise36%
    Large Enterprise36%
    Find out what your peers are saying about Salesforce, Microsoft, Adobe and others in Marketing Management. Updated: January 2022.
    564,997 professionals have used our research since 2012.

    HCL Campaign is ranked 9th in Marketing Management while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 6 reviews. HCL Campaign is rated 0.0, while Salesforce Marketing Cloud is rated 8.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". HCL Campaign is most compared with Adobe Campaign, SAS Marketing Automation and Oracle Service Cloud, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, HubSpot Marketing Hub, SAP Marketing Cloud, Amazon Pinpoint and Google Campaign Manager.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.