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HCL Campaign vs Salesforce Marketing Cloud comparison

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HCL Campaign

148 views|121 comparisons
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Salesforce Marketing Cloud

Read 50 Salesforce Marketing Cloud reviews
4,142 views|2,522 comparisons
98% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between HCL Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
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767,667 professionals have used our research since 2012.
Featured Review
Use HCL Campaign?
Nabil Shalan
Reliable, good for managing sales pipelines, and offers great integration capabilities
We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Read all 23 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Read all 17 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Read all 25 answers   →
    Ranking
    13th
    out of 30 in Marketing Management
    Views
    148
    Comparisons
    121
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 30 in Marketing Management
    Views
    4,142
    Comparisons
    2,522
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    IBM Campaign, IBM Unica
    ExactTarget
    Learn More
    HCLTech
    Salesforce
    Video Not Available
    Overview

    IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

    IBM Campaign enables you to:

    Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

    Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

    Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

    Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

    Choose an on-premise or cloud deployment model of preference.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Marketing Management
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
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    767,667 professionals have used our research since 2012.

    HCL Campaign is ranked 13th in Marketing Management while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. HCL Campaign is rated 0.0, while Salesforce Marketing Cloud is rated 8.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HCL Campaign is most compared with Teradata Customer Interaction Manager and Adobe Campaign, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.