Adobe Campaign vs HCL Campaign comparison

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1,155 views|917 comparisons
HCLTech Logo
146 views|120 comparisons
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Adobe Campaign and HCL Campaign based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
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Ranking
7th
Views
1,155
Comparisons
917
Reviews
0
Average Words per Review
0
Rating
N/A
12th
Views
146
Comparisons
120
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Neolane Campaign
IBM Campaign, IBM Unica
Learn More
Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

Sample Customers
Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
Top Industries
VISITORS READING REVIEWS
Financial Services Firm19%
Educational Organization18%
Computer Software Company9%
Insurance Company9%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business7%
Midsize Enterprise30%
Large Enterprise63%
No Data Available
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,234 professionals have used our research since 2012.

Adobe Campaign is ranked 7th in Marketing Management with 1 review while HCL Campaign is ranked 12th in Marketing Management. Adobe Campaign is rated 7.0, while HCL Campaign is rated 0.0. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and Siebel Marketing Resource Management, whereas HCL Campaign is most compared with Teradata Customer Interaction Manager and Salesforce Marketing Cloud.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.