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Google Workspace vs IceWarp vs Microsoft Exchange Online comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Email Applications category, the mindshare of Google Workspace is 20.6%, down from 24.3% compared to the previous year. The mindshare of IceWarp is 5.2%, down from 6.0% compared to the previous year. The mindshare of Microsoft Exchange Online is 12.8%, down from 16.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Applications Market Share Distribution
ProductMarket Share (%)
Google Workspace20.6%
Microsoft Exchange Online12.8%
IceWarp5.2%
Other61.39999999999999%
Email Applications
 

Featured Reviews

Sunil-Nair - PeerSpot reviewer
Email collaboration and accessibility have improved team productivity
The valuable features include the email service, email updates, and Google Drive. People are given email access to Google Drive. The team can share manual files and work accordingly. They can access different teams from anywhere, collectively putting files, sharing them, and managing them. Additionally, the manufacturing product does not require any downgrades. It works fine and continuously for the last three or four years. Users can access their emails from anywhere in their browser without a laptop or can directly access from Gmail. This is helpful for salespeople.
AvinashLotke - PeerSpot reviewer
Useful for collaboration and storage but improvement is needed in API integration
The solution has traditional SSL integration, SAML, and Federation Services. In its latest version, it added SAML integration. However, it needs to work on API integration, especially for dashboards or integration with SAP for log and data system management. It doesn't yet have the kind of API that Google and Microsoft provide for synchronizing users with Active Directory. I think IceWarp needs to improve in a few areas. They have two types of admin consoles - a web-based one and a remote one. I'd like to see these combined into a single web-based admin console. The log reading and information system also needs improvement. The current way of showing incoming and outgoing logs isn't very clear. For new users, it's hard to understand these logs, especially compared to Office 365 and other systems with easier-to-read logs. They should also add an export option to get all logs with a single click whenever we need them.
NancyHartman - PeerSpot reviewer
Effective collaboration achieved with versatile features and good customer service
There are always improvements needed. My personal issue with using OfficeSuite and the Exchange Server is that one has to cobble together a whole bunch of different applications. Therefore, a lot of scripting and programming knowledge is necessary. I am not an IT person; I am an educator, a trainer, a user. I want to get the work done. However, I find that the Exchange Server and possibly the way our company has set up access permissions require extensive programming knowledge. It might take six to eight weeks to get a programmer's time to build something, whereas I can use something like Smartsheet that will do everything I want without needing a programmer. Smartsheet is more end-user friendly compared to a Microsoft product. Microsoft believes an expert IT person should manage everything, however, I want to manage things on my own in a simplified way. That is not easy using the Exchange Server or Microsoft Office. It is not end-user friendly for development, and a programmer is needed. Once set up, using them as an end-user is fine. I find that the automations are not robust, and the FedRAMP systems are not robust. I have a few issues with Exchange and Office, but there's nothing I can do about it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"G Suite and all of Google were the first to have a built-in multifactor authentication without needing to purchase another product."
"The solution is very intuitive."
"A complete integrated environment for our business. I get Google docs, Gmail, online space, and calendar where I can easily perform all documentation, storage, and communications online."
"The solution is very stable."
"The solution is stable."
"Ability to co-edit and collaborate on content."
"Google seems to be a more stable environment than our current on-premise Microsoft solution that we're replacing."
"In terms of email, I could probably do the same things with other programs, however, I find 90% of my usage is Gmail."
"Its price is the most valuable. It is definitely one of the lowest price solutions."
"It's scalable and stable."
"The groupware module is the most valuable feature."
"An effective, functional, very good tool for controlling resources."
"The solution has a very good log-in to the UI when compared to other solutions."
"The product is used very extensively in my company since we have around 1,500 users using it. Also, there is no requirement for any administrators to manage the product by the people who own the solution."
"It has great communication capabilities for team chatting and web conferences."
"The solution is easy to manage and includes features such as smart documents and the archiving of user data."
"Microsoft Exchange Online has great functionality."
"It helps us manage the email focus from our side."
"Exchange Online is a straightforward cloud-based application. It's easy to connect and the interface is user friendly."
"It allows us to work from home, at any time or anywhere."
"The most valuable feature of Microsoft Exchange Online is its ease of use."
"The initial setup is straightforward and easy to configure."
"One of the important features is the collaboration tool used in Office 365. The security and DLP mechanisms are also quite good."
"The most valuable features of Microsoft Exchange Online are spam filtering, 50 GB of email storage, good integration with Outlook, and ease of management."
 

Cons

"We need more functionality with Google Sheets"
"The UI could be simplified and made more user friendly."
"The stability should be addressed."
"The UI could be more graphic and sassy, but otherwise, it is quite functional."
"The solution is not user-friendly and it doesn't integrate that well with Microsoft Office, which is one of the bigger business apps on the market, compared to Google Sheets and applications of that sort."
"The cost could be improved. It can sometimes be a bit confusing figuring out how we are actually being charged."
"There are too many steps for sharing pictures."
"Sometimes, I would like to be able to use the solution offline, and I can't do so. It would be ideal if there was some sort of offline mode available."
"With multiple databases for VOIP, chat and web IMAP, maintenance is cumbersome."
"Support should be improved. Most of the time, the queries are not resolved within the SLA."
"I would like to have a trial for mobile applications and more documentation similar to Google Drive with mobile applications."
"Our customers sometimes have problems receiving mail."
"The tool's configuration capabilities are not straightforward. Apart from that, if I want to archive emails into a vault so that they can be retrieved again later, the integration doesn't work, and IceWarp crashes."
"The solution needs improvements in security, particularly regarding document management."
"Although it is not a tool, video conferencing should be scalable and operate in a professional and efficient way."
"The solution should improve the mailing list feature. Google has a similar feature where you can automate sending files to different people in a sequence, but that feature is no longer available in the current version of IceWarp. Other features may also have been removed in the current version."
"There is an annual enterprise subscription could improve by having more features."
"For non-technical people, some configurations might be a little bit difficult. We can use it on our laptops or our portable devices like mobiles and others gadgets, but we have had repeated problems with syncing. That is, when using different gadgets and devices, there are issues with syncing. The configuration could definitely be improved."
"From an IT perspective, we need clearer documentation to understand the product’s configuration process."
"In the past, we had issues with DB in mailboxes."
"The price could be cheaper."
"Microsoft Exchange Online could improve the management usage, it should be more user-friendly."
"My personal issue with using OfficeSuite and the Exchange Server is that one has to cobble together a whole bunch of different applications. Therefore, a lot of scripting and programming knowledge is necessary."
"The mail-blocking feature is not great and could be improved."
 

Pricing and Cost Advice

"We pay a monthly subscription for the use of this solution."
"G Suite and Microsoft Office 365 offer products with similar functionality at several different price points. Zoho offer a more extensive range of products and attempts to provide all the applications required to run most small and medium-sized businesses."
"The pricing is reasonable."
"It's about $8.30 up a user per month."
"We pay on yearly basis."
"I rate Google Workspace's pricing five to six out of ten. We do not pay any extra costs."
"Approximately $6 per user, per month."
"The price of Google Workspace is reasonable. I pay less than 100 a month."
"The solution is inexpensive which is its main benefit."
"It is definitely one of the lowest price solutions."
"Pricing and licensing is very competitive and in some cases, cheap."
"I would rate the pricing and eight out of ten."
"Our licensing is on a yearly basis. There were no additional costs."
"There are various licensing plans available based on geographic zone."
"The license is based on the number of users."
"I don't see any challenges for the Indian market. For example, 1 GB is available for around 399 INR, and 2 GB for 499 INR. They offer a range of plans, from basic to professional and enterprise, with multiple features. IceWarp's aggressive pricing is competitive compared to other market solutions like Zoho and Microsoft. One significant advantage is that IceWarp does not impose user capping like Google and Microsoft, which allows for substantial cost savings and flexibility in user conversion."
"I think that the price is a little high, especially considering that Google have a similar, free email solution."
"The price is not competitive."
"Microsoft Exchange Online is too expensive."
"We have a license per user scenario."
"There is a license for Microsoft Exchange Online and I have information on that, but there have been so many changes to the licensing and it's a completely different story nowadays. Microsoft has been pushing users to buy a package of products under one license. Users are becoming more dependent on Microsoft rather than independent, that you can't decide anymore, and from my point of view, that is bad."
"The price is a bit high. It is especially expensive in the Indian market."
"They have raised their prices, and obviously, it hits our customers. Some of them are deciding to step back from Office 365. For customers who have bought the annual subscription, they are moving to the monthly subscription."
"In my opinion, the online license is the best one we have. It is a bundle that we have from Microsoft. It is a bit high in price."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Educational Organization
10%
Manufacturing Company
7%
Comms Service Provider
7%
Computer Software Company
19%
Manufacturing Company
11%
Comms Service Provider
10%
Media Company
7%
Computer Software Company
11%
Financial Services Firm
9%
Educational Organization
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise13
Large Enterprise27
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise4
Large Enterprise5
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise14
Large Enterprise40
 

Questions from the Community

What do you like most about Google Workspace?
Easy-to-build forms are allowing me to get feedback and information from my internal teams as well as from the custom...
What is your experience regarding pricing and costs for Google Workspace?
The pricing for Google Workspace is moderate. I would rate it a five out of ten, indicating it is neither cheap nor e...
What needs improvement with Google Workspace?
I don't see many areas of Google Workspace that could be improved or enhanced because everything I have been using ha...
What is your experience regarding pricing and costs for IceWarp?
IceWarp was very cost-effective, offering services at a significantly lower cost than Google, which was appealing for...
What needs improvement with IceWarp?
The solution needs improvements in security, particularly regarding document management. Users currently have the rig...
What do you like most about Microsoft Exchange Online?
The benefits are widespread and effective communication. We use Microsoft Teams for meetings within and outside our o...
What is your experience regarding pricing and costs for Microsoft Exchange Online?
If I segment it into three points: low price, average, and high price, I would place Microsoft Exchange Online betwee...
What needs improvement with Microsoft Exchange Online?
I see no disadvantages currently. From the admin perspective, whenever an admin wants to get the email backup for a p...
 

Also Known As

G-Suite Enterprise, G-Suite, Google Apps for Business, G Suite Basic, G Suite Business, G-Suite Basic, G-Suite Business, Google Vault
No data available
Exchange Online, Exchange Online Plan 1, Exchange Online Plan 2, MS Exchange Online
 

Overview

 

Sample Customers

There are over five million businesses that use Google Apps for Business worldwide. Some key customers include The Roche Group, National Geographic, American Red Cross, City of Los Angeles, Flight Centre, and Konica Minolta.
Marriott, Toyota, Sony, Wendy's, Canon
Bank Alfalah Ltd., Paderborn-Lippstadt Airport, Blue Star Infotech, Scitec Nutrition, Resolution Films, British Airways, Empire Cinemas, InnoGames
Find out what your peers are saying about Google, Microsoft, Amazon Web Services (AWS) and others in Email Applications. Updated: September 2025.
868,183 professionals have used our research since 2012.