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Firefly vs ServiceNow IT Operations Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Firefly
Ranking in Cloud Management
30th
Average Rating
10.0
Reviews Sentiment
6.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
ServiceNow IT Operations Ma...
Ranking in Cloud Management
9th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
46
Ranking in other categories
Event Monitoring (1st), IT Infrastructure Monitoring (11th), AIOps (3rd)
 

Mindshare comparison

As of May 2026, in the Cloud Management category, the mindshare of Firefly is 0.4%, up from 0.1% compared to the previous year. The mindshare of ServiceNow IT Operations Management is 1.6%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Management Mindshare Distribution
ProductMindshare (%)
ServiceNow IT Operations Management1.6%
Firefly0.4%
Other98.0%
Cloud Management
 

Featured Reviews

MR
Senior Software Consultant at a hospitality company with 10,001+ employees
Design workflows have been transformed and now enable rapid ad visuals and campaign launches
Firefly offers several best features in my opinion. We have the TTS feature and TTV feature. Additionally, suppose I have a single image from the creative designer and I want to generate different variations or different sizes of that image that will get adapted mostly on Google Ads. For example, I want to generate different renditions of that same image in different resolutions. I can quickly go to Firefly and from a single image generate different multiple images in different renditions. Firefly also helps us expand images. For example, I have a small image that is a portrait and I want to convert that as a full image or a hero image, which fits on a wide screen. Firefly helps us generate the images. It will not be stretching or squeezing your image. Instead, Firefly takes the context from your image and generates the next object which could appear. For example, if I am standing on a beach, it will generate the beach. It will generate a few people, it will generate some pictures of the sea, maybe some coconut trees. Firefly has positively impacted my organization a lot. I can say it is helping us reduce the effort and cost, saving the cost. For example, I have to create one image for our social media post. For that, we have to request our creative team, and then a creative designer will work on that idea and take one day or two days to get the design complete. After that, it comes to the review. With the help of Firefly, we can quickly generate the images and get them reviewed. Our go-to-market becomes easy. Within two hours or three hours, we can complete this whole process: generation, review, and all, and go to the market instantly. Additionally, if we have one image available and I want to quickly launch a Google Ad campaign that requires different renditions of the image, I can quickly use Firefly and generate different renditions of the image using the single image. So, it also reduces the dependency which we had earlier with the creative designers and the creative team.
reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Firefly saves one employee, it saves 5 million annually, and we are currently improving 40% of our go-to-market time while reducing cost by 30% and increasing revenue by approximately 20%."
"It is very stable and reliable; there aren't bugs or glitches, it doesn't crash or freeze, and it offers good performance."
"I like the tool's discovery feature."
"ServiceNow IT Operations Management is a stable product."
"I am impressed with the tool's ability to track information in an easy way."
"With this solution, operational costs will be reduced, your maintenance cost will be reduced when you use the item model, you will deliver a fast solution to the customers, and if something happens on the server-side or router-side, it will be immediately caught."
"ServiceNow IT Operations Management's biggest plus point is that it is a platform, and they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR."
"It provided out-of-the-box integrations, requiring only minimal effort, typically a couple of days, to massage those systems into a seamless operation."
"I like the tool's CMBD connection with Discovery. The solution is also flexible."
 

Cons

"If I talk about the cost, the cost is a little high."
"There is a slower learning curve associated with the tool's scripting part. It is also not cheap."
"Service Mapping is a time-consuming process. The time and effort versus the benefits are very difficult to articulate to customers."
"My managers would say that the price is too high. We wanted to also have the visibility version of it, but it's too expensive for us."
"The product needs to add a workflow insight tool."
"Lacks the ability to do its own monitoring."
"In providing for customers, I think that the cost of ServiceNow is quite high."
"When it comes to improvements, I think that my colleagues and I often have issues finding the correct screen and the search box does not work as intended."
"The pricing of some modules is higher because they are sold in packages. If we need something specific, we cannot take it individually."
 

Pricing and Cost Advice

Information not available
"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."
"The solution is costly compared to the products offered by its competitors."
"The cost of ServiceNow is much higher."
"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."
"There are additional costs, you have to pay more for everything."
"While not entirely sure, I believe the solution costs at least a million dollars annually."
"The price of ServiceNow IT Operations Management is expensive."
"It has different subscription models."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Manufacturing Company
11%
Computer Software Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

What needs improvement with Firefly?
If I talk about the cost, the cost is a little high. However, I think it is saving our cost in another way. So it is a win-win situation for both of us, the customer and the users. At conclusion, i...
What is your primary use case for Firefly?
I typically use Firefly to generate images. For example, when I want to create a social media post and quickly generate a Facebook ad, Firefly helps us generate quick images for our paid media or s...
What advice do you have for others considering Firefly?
Firefly is deployed on a public cloud. It is accessible through firefly.com. It is an amazing tool for me. I find it helpful, quick, and easy to use. If your use case suggests it, do not go for the...
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
It is definitely high-priced compared to other products available in the same domain in the market.
What needs improvement with ServiceNow IT Operations Management?
We don't use the orchestration part of ServiceNow IT Operations Management here. The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our co...
What is your primary use case for ServiceNow IT Operations Management?
We are customers of ServiceNow IT Operations Management, using it for the ticketing systems and user management and change management. Change management and user management are the major use cases ...
 

Also Known As

No data available
ServiceNow ITOM
 

Overview

 

Sample Customers

Information Not Available
servicenow, TransAlta, NATS, Symantec
Find out what your peers are saying about Broadcom, Nutanix, IBM and others in Cloud Management. Updated: March 2026.
892,487 professionals have used our research since 2012.