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Firefly vs ServiceNow IT Operations Management comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
Firefly boosts profits 5-10%, cuts costs 30%, speeds market time 40%, and increases revenue 20%, saving resources significantly.
Sentiment score
5.2
Organizations typically see ROI from ServiceNow IT Operations Management within 18-24 months, enhancing efficiency and reducing staffing needs.
We are currently improving 40% of our go-to-market time.
Senior Software Consultant at a hospitality company with 10,001+ employees
Profit generation increases by about 5 to 10 percent due to the efficiency Firefly provides, even after accounting for its costs and related expenses.
Senior Data Consultant at Simple MDG
We are spending $10 per month and we are using videos and we are getting a good amount from it because we are using it on projects and slides.
Student at Rochester Institute of Technology
It reduced staffing needs from four full-time staff to fewer due to automation.
Account Manager at a consultancy with 11-50 employees
 

Customer Service

Sentiment score
5.4
Firefly's customer service is organized, accessible, and responsive, earning an 8/10 rating, with notable onboarding support.
Sentiment score
6.0
ServiceNow IT Operations Management provides efficient support, but response times and documentation quality could be improved.
Our issues are typically resolved within the required SLA.
Senior Cloud Consultant at a tech vendor with 10,001+ employees
They respond promptly when we call to open a ticket.
Chief Information Officer at a energy/utilities company with 201-500 employees
For minor issues, the team takes a month's time to provide a fix.
Solution architect at a tech vendor with 10,001+ employees
The response time of technical support could be improved.
Senior Consultant at a consultancy with 10,001+ employees
 

Scalability Issues

Sentiment score
5.8
Firefly efficiently scales with growing AWS accounts, maintaining performance and seamless deployment, despite gradual initial learning.
Sentiment score
7.2
ServiceNow IT Operations Management offers scalable solutions for all business sizes, efficiently managing growth, though smaller firms may find costs challenging.
Firefly's scalability is impressive; as we add new AWS accounts and requirements, it has handled the growth well without any challenges.
Senior Cloud Consultant at a tech vendor with 10,001+ employees
Whatever is available from the product gets deployed or available in our sandbox easily.
Senior Software Consultant at a hospitality company with 10,001+ employees
ServiceNow ITOM scales very well to small and medium businesses.
Account Manager at a consultancy with 11-50 employees
It integrates with every single tool, even external tools.
Business analyst at a financial services firm with 10,001+ employees
 

Stability Issues

Sentiment score
7.9
Over the past several months, Firefly has become significantly more stable and reliable with improved user prompting techniques.
Sentiment score
7.7
ServiceNow IT Operations Management is stable and reliable, with minor stability issues due to external network and deployment factors.
Firefly is stable and I have not experienced any downtime or reliability issues.
Senior Cloud Consultant at a tech vendor with 10,001+ employees
Firefly's stability improved significantly over the past seven to eight months, allowing us to achieve our needs efficiently.
Senior Data Consultant at Simple MDG
Since it is a Platform as a Service (PaaS) or Software as a Service (SaaS) solution, I consider the stability to be very high, rating it ten out of ten.
Business analyst at a financial services firm with 10,001+ employees
It helps us create custom dashboards and provides excellent search functionality where we can search for any issues or errors that have occurred and take corrective action before it impacts the users.
Solution architect at a tech vendor with 10,001+ employees
All while benefiting from a single tool, single maintenance, and reduced license costs.
Associate Vice President at AWL
 

Room For Improvement

Firefly is criticized for high pricing, limited features, and lacks better AI capabilities, integration, and user support.
ServiceNow IT Operations Management needs improved UI simplicity, customization, pricing, integration, support, and comprehensive documentation to enhance usability.
This feature would significantly ease tasks related to video editing and adapting to green screen processes.
Senior Data Consultant at Simple MDG
The model should be trained much more because sometimes I feel some visual effects or some realism is missing from the videos.
Student at Rochester Institute of Technology
More customization for generated Terraform code to better match existing coding standards and module structures.
SDE-2 at a tech vendor with 1-10 employees
Enhancing analytics is crucial, as we have seven years of data providing a substantial history of past ITSM and non-ITSM business tickets that can help predict and reduce the volume of calls.
Associate Vice President at AWL
A more streamlined configuration process tailored to use cases and industry would be beneficial.
Chief Information Officer at a energy/utilities company with 201-500 employees
It provides many out-of-the-box functionalities along with customization options.
Solution architect at a tech vendor with 10,001+ employees
 

Setup Cost

Many enterprises find ServiceNow IT Operations Management costly, though its comprehensive features are viewed as a worthwhile trade-off.
It saved me around 12 to 15 hours of time because I do not want to search, download, and edit images and verify that they are legal and free to use.
Student at Rochester Institute of Technology
Regarding pricing, I feel there should be some free options available for new users, but overall, I find the pricing acceptable.
Senior Cloud Consultant at a tech vendor with 10,001+ employees
The pricing model offers scaling where not everything consumes a license equally, providing more value across different business areas.
Account Manager at a consultancy with 11-50 employees
ServiceNow's pricing is expensive.
Chief Information Officer at a energy/utilities company with 201-500 employees
It is definitely high-priced compared to other products available in the same domain in the market.
Solution architect at a tech vendor with 10,001+ employees
 

Valuable Features

Firefly enhances creativity and productivity with text/image generation, automates tasks, and integrates tools for efficient resource management.
ServiceNow IT Operations Management enhances visibility and efficiency with centralized features, seamless integration, intuitive UI, and real-time insights.
Our go-to-market becomes easy. Within two hours or three hours, we can complete this whole process: generation, review, and all, and go to the market instantly.
Senior Software Consultant at a hospitality company with 10,001+ employees
We have legal confidence that we do not get copyrights or get sued for using images or videos because these are AI-generated.
Student at Rochester Institute of Technology
Firefly scans the environment and generates the Terraform code for those resources automatically.
SDE-2 at a tech vendor with 1-10 employees
The performance analytics of ServiceNow was especially beneficial for setting thresholds, aggregating, and correlating infrastructure data.
Account Manager at a consultancy with 11-50 employees
ServiceNow IT Operations Management influences ITSM processes by automating them and aiding in detecting and resolving IT issues to improve performance, reliability, and uptime.
Business analyst at a financial services firm with 10,001+ employees
They provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.
Solution architect at a tech vendor with 10,001+ employees
 

Categories and Ranking

Firefly
Ranking in Cloud Management
18th
Average Rating
8.6
Reviews Sentiment
5.9
Number of Reviews
5
Ranking in other categories
No ranking in other categories
ServiceNow IT Operations Ma...
Ranking in Cloud Management
14th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
46
Ranking in other categories
Event Monitoring (3rd), IT Infrastructure Monitoring (15th), AIOps (4th)
 

Mindshare comparison

As of October 2026, in the Cloud Management category, the mindshare of Firefly is 0.6%, up from 0.2% compared to the previous year. The mindshare of ServiceNow IT Operations Management is 1.6%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Management Mindshare Distribution
ProductMindshare (%)
ServiceNow IT Operations Management1.6%
Firefly0.6%
Other97.8%
Cloud Management
 

Featured Reviews

RasanpreetSingh - PeerSpot reviewer
Senior Cloud Consultant at a tech vendor with 10,001+ employees
Automation has streamlined cloud cost control and governance yet onboarding still needs improvement
The best features Firefly offers include cost saving and drift detection, which native infrastructure as code solutions do not provide. Drift detection and governance are great features for Firefly that help me identify unutilized resources that can save costs. Firefly's drift detection and governance help me day-to-day by notifying me of any configuration drifts, such as when developers change configurations that I cannot control. For example, if I have a number of VMs running and their configurations are changed, Firefly alerts me to these changes, allowing me to identify gaps in configurations that can be corrected. Firefly's accuracy and reliability in output are impressive, with approximately 80% accuracy in building the required code for various services from the foundation services like EKS and VPC. Firefly has positively impacted my organization mainly through cost savings and governance. It allows me to have a centralized dashboard for a complete view of my AWS accounts to find problems easily. Additionally, it has saved me time because I no longer need to write every Terraform from scratch, as Firefly provides best industry practices code. For example, I monitored my database instances and found that someone had expanded the ACU size from the required number to ten times more, which began costing me $10,000 monthly extra for one AWS account. Firefly detected this and saved me the $10,000 extra expenditure.
reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
12%
Financial Services Firm
10%
Computer Software Company
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise6
Large Enterprise29
 

Questions from the Community

What needs improvement with Firefly?
The only negative aspect of Firefly I see is the pricing, which is expensive. I would like to see Firefly include animated styles, such as moving objects or GIF functionality. This feature would si...
What is your primary use case for Firefly?
I currently work with multiple products, including Firefly, which I have used, and a couple of other Cloud AI tools for graphic designing. I have been utilizing Firefly for approximately one and a ...
What advice do you have for others considering Firefly?
I have not faced issues with customization in Firefly for our editing or perspective changes, which do not require additional features. Removing objects works well, and currently, we have not encou...
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...
What needs improvement with ServiceNow IT Operations Management?
ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migrat...
What is your primary use case for ServiceNow IT Operations Management?
As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.
 

Also Known As

No data available
ServiceNow ITOM
 

Overview

 

Sample Customers

Information Not Available
servicenow, TransAlta, NATS, Symantec
Find out what your peers are saying about Firefly vs. ServiceNow IT Operations Management and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.