Elateral Brandgility vs SAP CRM comparison

The compared Elateral and SAP solutions aren't in the same category. Elateral is ranked #13 in CMP , and holds a 3.7% mindshare in the category. SAP is ranked #3 in CRM , with an average rating of 7.7, and holds a 2.1% mindshare. Additionally, 84% of SAP users are willing to recommend the solution.

Elateral Brandgility

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55 Comparison Views

SAP CRM

Read 44 SAP CRM reviews

4,256 Views
3,873 Comparison Views

84% willing to recommend

Elateral Brandgility

SAP CRM

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Elateral Brandgility

Average Rating

0.0

Number of Reviews

Ranking in other categories

Content Marketing Software (13th)

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Elateral Brandgility is designed for Content Marketing Software and holds a mindshare of 3.7%, up 2.5% compared to last year.
SAP CRM, on the other hand, focuses on CRM, holds 2.1% mindshare, down 11.4% since last year.

Content Marketing Software Market Share Distribution
Product	Market Share (%)
Elateral Brandgility	3.7%
Percolate	10.3%
Uberflip	9.5%
Other	76.5%

Content Marketing Software

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	2.1%
Microsoft Dynamics CRM	2.5%
Salesforce Sales Cloud	2.0%
Other	93.4%

CRM

Featured Reviews

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Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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881,757 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Manufacturing Company

13%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

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What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

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What needs improvement with SAP CRM?

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Comparisons

No data available

Microsoft Dynamics CRM vs SAP CRM

Compared 41% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 12% of the time

Oracle CRM vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 5% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Product Reports

No data available

Buyer's Guide

SAP CRM

January 2026

Download SAP CRM product report

Also Known As

Brandgility

No data available

Overview

Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.

Elateral

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Autodesk, Cisco Systems, Coca-Cola, Lenovo, Microsoft, Motorola, oneworld, Oliver Marketing, Procter & Gamble, Starwood, Toyota, Vodafone

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

We monitor all Content Marketing Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.