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Domo vs XLCubed comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Reporting
3rd
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
47
Ranking in other categories
Data Integration (14th), BI (Business Intelligence) Tools (3rd), Business Performance Management (5th), Data Visualization (6th)
XLCubed
Ranking in Reporting
31st
Average Rating
7.6
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Domo is 8.0%, down from 12.7% compared to the previous year. The mindshare of XLCubed is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Domo8.0%
XLCubed0.8%
Other91.2%
Reporting
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
it_user1391316 - PeerSpot reviewer
Head of Finance Systems at NHS
Cost effective with great capability, performance, flexibility and visuals
In general, we're happy with the solution but we're always looking to see what else is out there. The thing we've struggled with is our partnership with Tagetik UK, the consultants, and the issue we had gaining access to consultants to develop the solution on our behalf. Thankfully we connected directly with XLCubed and now have a pretty close and good relationship with them so the earlier problem we had of actually getting resources to help us develop has now been solved. One of the things that we've been asking for and would like as an additional feature is a sort of benchmarking functionality. The ability to be able to benchmark, directly against the company digital corporate numbers. That said, there seems to be improved functionality within the latest release that could help us develop that further.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."
"The user interface is quite good."
"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."
"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."
"We find the ease of using the solution valuable."
"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."
"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."
"Great capability, performance, flexibility, visuals, and the solution is also very cost effective."
"I am looking forward to testing their full graphics that are available, as they looked very interesting in the demo."
 

Cons

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."
"I would like to see better data intake."
"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."
"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."
"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."
"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."
"Would like the ability to be able to benchmark."
"There should be a better or an easier way to establish that connection to external sources."
 

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"For about 100 users our cost is $95,800."
"Domo is slightly costly but it's much cheaper than some."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"The pricing differs from customer to customer, depending on the package."
"The solution is expensive compared to one of its competitors."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"I am still using the two-week trial, but at first sight, the price is reasonable."
"14,000 Pounds per year for licensing."
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Top Industries

By visitors reading reviews
University
10%
Financial Services Firm
9%
Computer Software Company
9%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise12
Large Enterprise20
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...
What needs improvement with Domo?
I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...
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Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Marshalls Ltd, BP Exploration and Production, Thorntons, Ted Baker, Bristol-Myers, Rank Group, ING Bank Genve, Cargill Value Investment, Chloride Power, Auchan, Erste, UEFA, Novartis, Porsche Informatik, Raiffeisen Bank International
Find out what your peers are saying about Domo vs. XLCubed and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.